• A deep dive into the latest trends, and a spotlight on the strategies that brands, agents, and licensees are adopting for 2024 and the collaborations defining the future of licensing.
• How to market and engage with different generations
• Which market forces are impacting the Indian subcontinent licensing sector and identifying trends on which brands need to focus?
• ● What are the latest consumer behavior shifts, and how do these translate into new opportunities for licensed products, and innovative approaches?

• How do licensed products fit into retailer strategies? How do they prioritize different brands, exclusivity deals, and timing?
• The consumer buying patterns, what’s hot and what’s not with Gen X, Y, and Z.
• How are Malls and Retailers identifying consumer behavior shifts, and how do these translate into new opportunities for licensed products and innovative approaches within malls and High streets?
• How Movies and entertainment are moving beyond the Screen
• Culinary Crossroads: Exploring Opportunities in Food and Beverage Licensing

The session will ask how brands decide to work together, discuss the practicalities, and identify what makes for a good collaboration.

• How do licensors prioritize different brands, exclusivity deals, and timing?
• What collaborations are long and which are short term
• How brands decide to work together, the practicalities,, and what makes for a good collaboration
• What are the emerging categories to watch in 2025?

• Cross-Media Franchises: Trend of anime being adapted into video games, novels, and movies, the challenges and benefits of expanding the anime narrative across different media.
• The rise of interactive and gamified content for kids.
• How technology like augmented reality (AR) and virtual reality (VR) is changing the way kids engage with entertainment.
• The impact of interactive storytelling on children's cognitive development.
• Balancing personalization with responsible content selection.

• The international appeal of sports licensing and its impact on global fan communities.
• The evolving role of athletes in shaping the sports licensing landscape.
• The emergence of virtual collectibles, NFTs (Non-Fungible Tokens), and blockchain technology in sports licensing
• The potential for augmented reality (AR) and virtual reality (VR) experiences in sports licensing.
• The future of digital merchandise and fan engagement in sports licensing
• Licensing in Athleisure and Activewear: Capitalizing on the Sporty high Fashion

When the Power of a celebrity and Consumer Market come together to build a powerful brand

Is the answer redeeming Loyalty with storytelling? What are the current considerations corporations are making to convince consumers to purchase new products?

• The power of storytelling to create an emotional connection with consumers. The role of storytelling in creating a cohesive and immersive consumer experience.
• How licensing can tap into consumers' emotional connections and nostalgia for beloved brands. How such connections can foster strong brand loyalty and influence purchasing decisions.
• How licensing can create limited-edition or collectible products and how the exclusivity of these items can drive consumer interest.

• How designer Labels found their Mojo beyond weddings
• The mutual benefits for brands and collaborators.
• How collaborations can elevate brand positioning and expand customer reach.
• Predictions for the future of collaborative efforts in luxury and couture fashion
• The role of Gen Z and Millennials in shaping the collaborative landscape.
• Global Runway: Expanding Fashion Licensing to International Markets

The broader context of digital transformation across industries.

• Highlight the importance of embracing technology for staying competitive and reaching new audiences.
• Explore the impact on consumer engagement and brand loyalty.
• Discuss challenges such as ensuring consistent quality across digital platforms and addressing cybersecurity concerns.
• Explore strategies for adapting to rapidly evolving digital landscapes.
• Predict the future of digital franchising, considering emerging technologies like blockchain, AI, and 5G.
• How D2C brands with a strong online presence can leverage their digital success to create tangible, licensed products that resonate with consumers.
• Global Expansion Strategies: D2C Licensing as a Gateway to International Markets.