Licensing Expo 2024 - Conference Agenda
30th NOV 2024
10.00 AM – 10.15 AM Lamp Lighting and Opening Remarks by Ritu Marya, Editor-in-Chief, Entrepreneur and Retailer Media
10.15 AM – 10.30 AM Keynote: The Licensing Outlook 2024-2025
  • A deep dive into the latest trends, and a spotlight on the strategies that brands, agents, and licensees are adopting for 2024 and the collaborations defining the future of licensing.
  • How to market and engage with different generations
  • Which market forces are impacting the Indian subcontinent licensing sector and identifying trends on which brands need to focus?
  • What are the latest consumer behavior shifts, and how do these translate into new opportunities for licensed products, and innovative approaches?
10.30 AM - 10.45 AM Licensing Products and Food-Tainment
10.45 AM - 11.15 AM Panel: Licensing Products and Retail Strategies + Integration of Food-Tainment & Fashion
  • How do licensed products fit into retailer strategies? How do they prioritize different brands, exclusivity deals, and timing?
  • The consumer buying patterns, what’s hot and what’s not with Gen X, Y, and Z.
  • How are Malls and Retailers identifying consumer behavior shifts, and how do these translate into new opportunities for licensed products and innovative approaches within malls and High streets?
  • How Movies and entertainment are moving beyond the Screen
  • Culinary Crossroads: Exploring Opportunities in Food and Beverage Licensing
11.15 AM – 11.45 AM Panel: The Power of Collaborations

The session will ask how brands decide to work together, discuss the practicalities, and identify what makes for a good collaboration.

  • How do licensors prioritize different brands, exclusivity deals, and timing?
  • What collaborations are long and which are short term
  • How brands decide to work together, the practicalities,, and what makes for a good collaboration
  • What are the emerging categories to watch in 2025?
11.45 AM - 12.15 PM Panel: The Evolving Kids Digital Entertainment Market
  • Cross-Media Franchises: Trend of anime being adapted into video games, novels, and movies, the challenges and benefits of expanding the anime narrative across different media.
  • The rise of interactive and gamified content for kids.
  • How technology like augmented reality (AR) and virtual reality (VR) is changing the way kids engage with entertainment.
  • The impact of interactive storytelling on children's cognitive development.
  • Balancing personalization with responsible content selection.
12.15 PM- 12.45 PM Keynote: Understanding What the Web3 means for Licensing

How Metaverse, NFTs and Gaming promise new opportunities for Brand Licensing

01.00 PM – 01.30 PM Keynote: The Business Odyssey of Badshah: From Artist to Mogul
01.30 PM – 02.30 PM Lunch break
02.30 PM – 03.00 PM Panel: How Corporations are Beating inflation by Unlocking New Trends

Is the answer redeeming Loyalty with storytelling? What are the current considerations corporations are making to convince consumers to purchase new products?

  • The power of storytelling to create an emotional connection with consumers. The role of storytelling in creating a cohesive and immersive consumer experience.
  • How licensing can tap into consumers' emotional connections and nostalgia for beloved brands. How such connections can foster strong brand loyalty and influence purchasing decisions.
  • How licensing can create limited-edition or collectible products and how the exclusivity of these items can drive consumer interest.
03.00 PM – 03.30 PM Fireside Chat: Luxury Culture: Curating Impactful Collaborations
  • The mutual benefits for brands and collaborators.
  • How collaborations can elevate brand positioning and expand customer reach.
  • Predictions for the future of collaborative efforts in luxury and couture fashion
  • The role of Gen Z and Millennials in shaping the collaborative landscape.
03.30 PM - 04.00 PM Panel: The Lifestyle Era

How CPG, beauty and home decor brands are expanding into Lifestyle Licensing to extend their brand universes and find new avenues of growth

  • Explore how this diversification helps brands reach a broader consumer base and tap into new markets.
  • Explain how lifestyle licensing allows brands to capitalize on their established brand equity and consumer trust.
  • Benefits of lifestyle licensing for CPG brands: diversified revenue streams, increased brand visibility, and consumer engagement.
  • Challenges and considerations: maintaining brand integrity, choosing the right licensing partners, and ensuring consistent messaging.
4.00 PM - 04.30 PM Keynote: The Power of Partnerships: Myntra's Journey in Bringing Global Brands to India
4.30 PM - 05.00 PM Panel: How D2C Inc Harnessed Licensing and Collaboration

The broader context of digital transformation across industries.

  • Highlight the importance of embracing technology for staying competitive and reaching new audiences.
  • Explore the impact on consumer engagement and brand loyalty.
  • Discuss challenges such as ensuring consistent quality across digital platforms and addressing cybersecurity concerns.
  • Explore strategies for adapting to rapidly evolving digital landscapes.
  • Predict the future of digital franchising, considering emerging technologies like blockchain, AI, and 5G.
  • How D2C brands with a strong online presence can leverage their digital success to create tangible, licensed products that resonate with consumers.
  • Global Expansion Strategies: D2C Licensing as a Gateway to International Markets.
05.00 PM - 05.30 PM Panel: How to Win with Sports Licensing
  • The international appeal of sports licensing and its impact on global fan communities.
  • The evolving role of athletes in shaping the sports licensing landscape.
  • The emergence of virtual collectibles, NFTs (Non-Fungible Tokens), and blockchain technology in sports licensing.
  • The potential for augmented reality (AR) and virtual reality (VR) experiences in sports licensing.
  • The future of digital merchandise and fan engagement in sports licensing
  • Licensing in Athleisure and Activewear: Capitalizing on the Sporty high Fashion
India Licensing Expo 2023
  • 19 | 20 Nov, 2023 Jio World Convention Centre,
    Mumbai, India