How CPG, beauty and home decor brands are expanding into Lifestyle Licensing to extend their brand universes and find new avenues of growth
With over 15+ years of experience in brand and product marketing, Sood has contributed to the creative strategizing of the AmorePacific brands; Sulwhasoo, Innisfree, Laneige and Etude house in India. She represents India at AmorePacific’s Global Marketing Conference, held every year in South Korea.
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree.