The session will ask how brands decide to work together, discuss the practicalities, and identify what makes for a good collaboration.
Harshavardhan Chauhaan, listed amongst the 50 Most Influential Retail, eCommerce & Martech
professionals in India by CMO Asia - Africa - GCC Retail Congress and consistently featured as
Retail Icon of the Year, Martech Leader of the Year & Global CX Leader, currently works as Chief
Marketing & Omnichannel Officer, Spencer’s Retail, Nature’s Basket & D2C Brands, leading retail
disruption for a billion consumers. At DLF, Harshavardhan, led Phygital Transformation in retail
as Central Head Of Marketing & Digital Transformation for India's biggest & largest Retail &
At his prior stint, Harshavardhan Chauhaan worked as Director & Head - Merchant Strategy & Seller Ecosystem at Shopclues, India's largest eCommerce marketplace, spearheading non-transactional P&L and strategic initiatives to achieve EBITA level profitability. At ShopClues, as Director & Business Head, he successfully delivered multi-folds business growth while heading the category management, and also successfully spearheaded the Central Strategy Team, impacting revenues of USD 1 billion+. Harshavardhan is an Alumnus of prestigious academic institutions including Saïd Business School, University of Oxford (OAMLP) and IIM Ahmedabad (AGMP) and holds an MBA & B.Tech.