ShivramSaran is the Associate Vice President & Head for JCB consumer products India and he spearheads JCB’s brand licensing business in India.

Prior to joining JCB India, Shivram held various positions in Reliance Retail for five years.Head – Marketing & Business Head – Sports footwear category were noteworthy positions he held at Reliance Footprint.

Regional operations head (AP state) - Lifestyle Stores, Business head - Benetton Outlets with Prateek Lifestyle, Business head - Greater Asia Distributors, Kuala Lumpur, are some of the positions Shivram held during his 22 year career in International and Indian retail.

Shivram holds a Bachelor’s in Industrial and Production Engineering from Bangalore University. Right after graduation, Shivram started-off as a brick & mortar entrepreneur in Indian retail & then moved to Kuala Lumpur to gain experience in the global luxury brands marketthrough extensive travel across far-east & Europe.