India Licensing Expo 2018

August 24, 2018
10:00 AM - 10:40 AM	Inaugural Session: The Indian consumer landscape 2020 The changing face of retail in India The brand pull to tap the Gen Y The big play of brand licensing: intersection of retail and brand connect Global trends re-shaping in Indian economy New trends in merchandise and what Gen Y wants to own
10:40 AM - 11:00 AM	Session 1: Keynote -The future of TV in India
11:00 AM - 11:45 AM	Session 2: The New Digital Entertainment Ecosystem Entertain me or Else: How to Win the Battle for GenY and gen Z time & attention? Repacking Yesterdays’ entertainment for 21st century audiences Increasing availability of localized content - Is this a game changer for entertainment industry? Navigating the rapidly changing viewership scenario – from ‘inform’ to ‘entertain’ Creating a holistic content marketing strategy Getting personal –. Can personalization be scaled? Building IP’s around short-form video and Brilliance can come from any source in today’s entertainment industry – podcast, social media-shared video, or a plain old TV show or film. Fast & Furious: Maximizing overnight sensation IP creation. Movies and music on Facebook and Instagram Evaluating impact driven by YouTube and digital influencers The New age of Hit making
11:45 AM - 12:00 PM	Keynote
12:00 PM - 12:30 PM	Session 3: The state of stream Entertainment-on-demand has built a complex streaming economy, with a new group of media power players calling the shots. Business strategies vary wildly. User-generated content mixes with premium offerings across platforms. The streaming elite debate what’s next.
12:30 PM - 13:15 PM	Session 4: Building the cult Fashion Why Menswear Is Having a Moment How to Get Your Fashion Label Off the Ground in record time The Power of Influence(R) Limited editions and capsule collections To be Celebrity Led in the World of Fashion From reverence to relevance - Using the power of brands and pageants to build assets The Intersection of Fashion, Technology + Experiential Travel
13:15 PM - 14:00 PM	LUNCH
14:00 PM - 14:45 PM	Session 5: The Future of Sports Influencing the consumer beyond the thrill of the game Digital is where the future lies – reimagining the channel of engagement Sports Teams and the Digital Fan Experience – Driving Engagement and Cut-Through Cultivating Creativity: The Mass Impact of Innovation in Sports Teamwork beyond the Field: Value-Driven Partnerships The Big Business of Sport: A Brand Perspective Sports as Theatre : Reimagining The Biggest Stage Sports League and Sports Deals The Borderless Business of Sporting Spectacles
14:45 PM - 15:15 PM	Session 6: Keynote: How to go from Reverence to Relevance?
15:15 PM - 16:00 PM	Session 7: Reimaging, Rediscovering and Reinventing Your Brand How to make your brand voice more conversational Re-inventing the business towards a new, digital-centric organization Staging a Brand Rebellion by Embedding influencers in every stage of Consumer journey
16:00 PM - 16:45 PM	Session 8: Brand + Licensing – The way forward? How Brand + Licensing paving way for new innovations? New properties, new IPs, innovative categories and licensing How licensing is evolving in Indian market Progressing with the needs & wants of new-age consumer Unconventional licensing deals in India
16:45 PM - 17:30 PM	Session 9: Licensing from the lenses of Indian Market How licensing works in India market vis-à-vis global markets The curve of 'unlearn' and 're-learn' in India Sectors that have taken a leap with licensing Home grown, home licensed Case studies of licensing done right in Indian markets Going global with local IPs
17:30 PM - 18:00 PM	Valedictory Keynote

For Nomination/Exhibition

For Sponsorship