Anime Hits Bollywood: OTT Platforms Bet Big Bucks on Rising Popularity
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
From Motu Patlu to Baby Shark: Viacom18 Launches Back-to-School Collection
The collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.
Gotta Merch 'Em All: Japan's Media Franchises Dominate Global Markets
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Disney CEO Bob Iger's Marvel ‘Mutiny’, Says Focus is on Quality and not Quantity
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
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One Piece: Can Luffy & Crew Rescue Cartoon Network in India?
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
Jedi Joy: Quirky Collabs Bring Star Wars to Life
From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.
Panda-monium at Wankhede, Mumbai Indians' Kung Fu Crossover
Under this partnership, Mumbai Indians’ e-commerce destination, MI Shop along with its licensee A47.in, will be the preferred platforms for fans to explore and acquire the limited-edition Kung Fu Panda X Mumbai Indians collection.
Bubble Skincare Partners with Disney and Pixar's Inside Out 2
The Bubble Skincare x Disney and Pixar’s “Inside Out 2” collaboration will be available on HelloBubble.com, Ulta.com and Walmart.com and will enter Ulta and Walmart stores nationwide in May and June.
With Fingers Crossed, Tackling Digital Piracy and Counterfeiting
The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru
Homegrown vs Global: Why Indian Pop Culture Is Losing Ground?
India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
Barbie x Kartell: A Stylish Fusion of Toy and Furniture Design
Celebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
Sip in Style: Starbucks Unveils Exclusive Mickey and Friends Merchandise
Inspired by the timeless bonds of friendship embodied by iconic Disney characters like Mickey Mouse, Minnie Mouse, and Donald Duck, the limited-edition collection features a cheerful array of merchandise adorned with colorful designs and messages
P&G X BBC Studios: Pampers Introduces Easy Ups for Happy Toddlers
This spring, Pampers steps in to aid families in conquering this hurdle by introducing new Easy Ups Training Underwear prints featuring the beloved character Bluey, in partnership with BBC Studios.
Coca-Cola Takes the Marvel-ous Route: Uniting Worlds, One Sip at a Time!
Fans can begin collecting characters as packaging begins to rotate on shelves in more than 50 countries across North America, Latin America, Europe, China, Japan, and the Asia Pacific region.
Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Roblox Announces Summer Launch for Paramount's Avatar: The Last Airbender Game
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.
Noodles & Ninjutsu: Silverlake Ramen Dives Into 'Naruto' Mania
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
McDonald's India Unveils Anime-Inspired 'WcDonald's' Experience
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
Van Holten's Collaborates with Warner Bros. to Launch 'Rick and Morty' Pickle
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
Gaming Meets Wildlife Conservation, Zynga Partners with BBC Earth
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Mattel Unveils Plans for Second Adventure Park in Kansas City
Mattel Adventure Park Kansas City will mirror the offerings of its Arizona counterpart, Mattel Adventure Park Glendale. Enthusiasts can anticipate adrenaline-pumping rides, such as the Hot Wheels Bone Shaker.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.