Casey will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, Lego, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, Nestlé, Paramount Global
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.