Licensing

Manufacturing or licensing out the patent?
An idea struck me regarding a heavy duty appliance which works well to replace a similar...

Brand licensing’s marketing ways
The initiative of License India in a forum format, 'Marketing Conclave: Licensing Can Help!...

Licensing International Expo 2011
Licensing International Expo focuses on bringing together retailers, manufacturers, brand...

MILLION DOLLAR BABY
It's a fairly simple business tool, but a complex co-venture between two entities that bring...

Branding

Stretching a Brand ­
Being from the marketing management stream, Sanjay Vakharia, has been with this industry for the...

ADDING TO BRAND VALUE ­
A boost in the brand value can aid in driving the revenue growth via higher consumer...

Celebrity Licensing

THE FAME GAME! ­
Celebrity licensing is a wide term where ghosts earn equally and sometimes even more than their living counterparts....

Legal

Dispute resolution in International Licensing ­ Well-drafted license agreements will almost always identify the applicable law that will

Opportunities

Online retail: gaining momentum ­
Sale of licensed merchandise via the online medium has presented itself as an exciting...

India: Home for foreign brands
As India is progressively becoming a lucrative market for foreign brands, the same...

Royal Wedding –A missed opportunity for licensing­
Standing amid a jam of boxes some packed and some empty waiting to be