Recent News

Shemaroo inks licensing deal with on-demand v...

February 23, 2017 | 11:19 am

Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. This deal will offer Shemaroo Entertainment’s catalogue of contemporary full l... Read More

Gap launches new Hot Wheels collection

February 20, 2017 | 12:24 pm

American fashion retailer Gap has joined forces with Mattel’s brand Hot Wheels to unveil a brand new capsule collection.Designed for toddlers and boys, the signature print and iconic track of th... Read More

Smiley teams with Vittel for Smiley branded b...

February 20, 2017 | 11:33 am

Marking its presence in various categories through brand licensing, The Smiley Company has joined hands with Vittel for an on-pack promotion to help promote the water brand's smaller bottles in 2017.... Read More

DHX Media licenses kids’ series to Amaz...

February 15, 2017 | 6:06 am

DHX Media, one of the world’s leading pure-play children’s content companies, has extended more than three-dozen of its kids’ series to India while inking a licensing agreement with Amazon Prime... Read More

Genius Brands signs Mattel’s Fisher-Pri...

February 10, 2017 | 11:22 am

Genius Brands has inked pact with Mattel’s subsidiary Fisher-Price for the company’s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price ... Read More

 
Interviews

Brand licensing was the logical ste...

February 14, 2017 | 10:37 am

Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent ...

This is how Bombay Merch is driving...

February 10, 2017 | 11:59 am

BombayMerch – the distributor of toys and accessories was started as a hobby projec...

Ishanya positioning Ashley around A...

January 31, 2017 | 11:20 am

American brand Ashley, considered to be among the biggest furniture brands globally, ...

Multiplying the brand growth throug...

December 27, 2016 | 5:22 am

Betting on the potential of brand licensing industry, the home appliances manufacture...