Licensing

DQE: MOVING UP THE SUCCESS LADDER WITH LICENSING
The animation industry is evolving like never before and this trend is being best taken...

ITC'S LICENSING WAYS
The brand has capitalised on the popularity of Hannah Montana to launch its new product...

A PLAYGROUND FOR LICENSING BUSINESS
India, by hosting various games and sports events, has become a playground for brands that are game to leverage...

FMCG BRANDS ARE ORIENTED TOWARDS LICENSING
The fast moving consumer products’ (FMCG) market is growing and experiencing expansion like never before...

Branding

BRAND-IN-BRAND AND TOGETHER THEY GROW –
A sports kit by Nike and Apple? Yes, this is how co-branding...

SAY IT ANIMATEDLY! –
In this competitive world of advertising and celebrity...

Celebrity Licensing

LICENSING KEEPS THE NAME ‘MARILYN MONROE’ ALIVE –
Be it a Harbhajan Singh mug or a Michael Jackson t-shirt, there is a lot that is happening when it comes to celebrity licensing around the world. Celebrity...

Legal

CONTRACTUAL COMPLIANCE - As brand licensing in India grows, so does the risk associated with underlying contractual arrangements

Opportunities

THE CWG 2010 FEVER LEADS TO LICENSING AND VICE VERSA –
Commonwealth Games are around the corner and in an effort to reach out to a wider audience...

BBC WORLDWIDE OPPORTUNITIES –
BBC Worldwide is revamping its licensing activities. View the new structure & strategy to boost licensing

LICENSE INDIA'S TIE-UP WITH STAR CRICKETER HARBHAJAN SINGH –
For the first time licensable properties around an Indian cricketer are now available to be picked up