Recent News

Mattel Launches ‘Thomas’ Learning App

December 9, 2016 | 4:38 am

Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children’s entertainment and learning app inspired by Mattel's popular preschoo... Read More

Vasa International teams with Om Books for Ox...

December 8, 2016 | 12:35 pm

Vasa International – the official licensee of University of Oxford for Back-to-school segment has inked pact with Om Books International to distribute the official merchandise of Oxford University.... Read More

KFC designs limited edition chicken scented c...

December 8, 2016 | 12:05 pm

In yet another series of unlikely events, KFC New Zealand has launched the candle, which boasts the fast food giant’s signature blend of herbs and spices.This limited edition candle boasts a ble... Read More

FlyFrogKids to roll out Barbie furniture

December 7, 2016 | 12:50 pm

Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and décor venture FlyFrog Kids. Founded by architect duo Pooja... Read More

Mr Bean to be immortalised in graphic novel f...

December 7, 2016 | 12:44 pm

Expanding its presence, the British comedy icon Mr Bean is paving its way into publishing into aisle with launch of a new graphic novel series.Developed by Dabel Brothers Publishing, the first is... Read More

 
Interviews

What made Biotique foray in brand l...

December 5, 2016 | 12:38 pm

Foraying into new product categories, herbal and organic beauty products maker Biotiq...

Making biz of Licensing plus T-shir...

December 5, 2016 | 12:35 pm

While people are shelling out bucks for formal wear, t-shirt market has wooed a lot m...

How Portronics has expanded its rea...

November 29, 2016 | 12:44 pm

The Indian mobile accessories market is set to explode owing to the exponential smart...

Why licensing is the success formul...

November 25, 2016 | 12:11 pm

What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…y...