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Brand Licensing Central & Eastern Europe

Advanstar Communications, a leading worldwide media company and global leaders of licensing events like Licensing International Expo and Brand Licensing Europe, has launched Brand Licensing Central & Eastern Europe (Brand Licensing C&EE) in 2010. The much awaited event...

Pepsi
Bhajji
Beverly Hills Country Club

Current Features

Licensing

DQE: MOVING UP THE SUCCESS LADDER WITH LICENSING
The animation industry is evolving like never before and this trend is being best taken...


ITC'S LICENSING WAYS
The brand has capitalised on the popularity of Hannah Montana to launch its new product...


A PLAYGROUND FOR LICENSING BUSINESS
India, by hosting various games and sports events, has become a playground for brands that are game to leverage...


FMCG BRANDS ARE ORIENTED TOWARDS LICENSING
The fast moving consumer products’ (FMCG) market is growing and experiencing expansion like never before...


Branding

BRAND-IN-BRAND AND TOGETHER THEY GROW
A sports kit by Nike and Apple? Yes, this is how co-branding...


SAY IT ANIMATEDLY!
In this competitive world of advertising and celebrity...

Celebrity Licensing

LICENSING KEEPS THE NAME ‘MARILYN MONROE’ ALIVE
Be it a Harbhajan Singh mug or a Michael Jackson t-shirt, there is a lot that is happening when it comes to celebrity licensing around the world. Celebrity...

Legal

CONTRACTUAL COMPLIANCE - As brand licensing in India grows, so does the risk associated with underlying contractual arrangements

Opportunities

THE CWG 2010 FEVER LEADS TO LICENSING AND VICE VERSA
Commonwealth Games are around the corner and in an effort to reach out to a wider audience...


BBC WORLDWIDE OPPORTUNITIES
BBC Worldwide is revamping its licensing activities. View the new structure & strategy to boost licensing


LICENSE INDIA'S TIE-UP WITH STAR CRICKETER HARBHAJAN SINGH
For the first time licensable properties around an Indian cricketer are now available to be picked up

Columnists

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Mayuri Pitale - Extend Brands

LICENSING IN THE UNCONVENTIONAL...

Among all licensing properties some lead the pack heavily. Internationally... Read On

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Dwijorani Senjam – TOP TRENDS

LICENSING IN INDIA – TOP TRENDS

Licensing in India is at the beginning of the growth stage where new licensing... Read On

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Akhilesh Kumar Rai – Brand Licensing

THE NITTY-GRITTY OF BRAND LICENSING

Before one can truly understand the nature of “Brand Licensing” as a whole... Read On

Interviews

with
Michelle Minieri ,
President,Bradford Licensing


Interviews

with
Mr. Prateek Maheshwari,
Director, Brand Concepts


View all interviews

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Press Releases

What’s New

29th June 2010
BHCC ENTERS INDIA

Brand Sense Partners, LLC (bsp) and Masterbrand Licensing International, LLC have recently...


8th June 2010
LICENSING AT BIOWORLD

Bioworld Merchandising India has recently launched a trendy new line of Disney youth tees...


7th June 2010
LOTTO EXTENDS LICENSING DEAL

Lotto Sport Italia, a sportswear firm has recently renewed its licensing deal with India’s...


5th June 2010
GREEN LANTERN’S MERCHANDISING PLANS

Major merchandising efforts are being made by Warner Bros for the promotion of the upcoming...


2nd June 2010
FAMILY SUITES SUES VIACOM

Viacom Inc. was recently sued by Family Suites Resort LLC. The accusation included the breaching...


1st June 2010
DQE SIGNS MULTIPLE L&M DEALS

DQ Entertainment (DQE), a Hyderabad based animation and gaming company has recently signed...


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