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Events

Brand Licensing Central & Eastern Europe

Advanstar Communications, a leading worldwide media company and global leaders of licensing events like Licensing International Expo and Brand Licensing Europe, has launched Brand Licensing Central & Eastern Europe (Brand Licensing C&EE) in 2010. The much awaited event...

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Current Features

Licensing

Manufacturing or licensing out the patent?
An idea struck me regarding a heavy duty appliance which works well to replace a similar...


Brand licensing’s marketing ways
The initiative of License India in a forum format, 'Marketing Conclave: Licensing Can Help!...


Licensing International Expo 2011
Licensing International Expo focuses on bringing together retailers, manufacturers, brand...


MILLION DOLLAR BABY
It's a fairly simple business tool, but a complex co-venture between two entities that bring...


Branding

Stretching a Brand ­
Being from the marketing management stream, Sanjay Vakharia, has been with this industry for the...


ADDING TO BRAND VALUE ­
A boost in the brand value can aid in driving the revenue growth via higher consumer...

Celebrity Licensing

THE FAME GAME! ­
Celebrity licensing is a wide term where ghosts earn equally and sometimes even more than their living counterparts....

Legal

Dispute resolution in International Licensing ­ Well-drafted license agreements will almost always identify the applicable law that will

Opportunities

Online retail: gaining momentum ­
Sale of licensed merchandise via the online medium has presented itself as an exciting...


India: Home for foreign brands
As India is progressively becoming a lucrative market for foreign brands, the same...


Royal Wedding –A missed opportunity for licensing­
Standing amid a jam of boxes some packed and some empty waiting to be

Columnists

Climbing the success ladder via brand licensing

Bill Jachthuber

The brief case study throws light on significant areas as to how ... Read On

Nandan Pendsey ­ Trademark Licensing

RIGHT WAYS FOR TRADEMARK LICENSING

Trademark licensing, unlike technology or patent licensing, can take.... Read On

Mayuri Pitale ­ Extend Brands

LICENSING IN THE UNCONVENTIONAL...

Among all licensing properties some lead the pack heavily. Internationally... Read On

Interview

with

Hemant Dua

CEO,
Delhi Daredevils encashes...

Interview

with

Saumya Nidhi

Director,
Swadesh Essfil Pvt...

 
View all interviews

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Properties We Represent

Press Releases

What’s New

May 18, 2012
Final licensees for London...

The London Organising Committee of the Olympic Games and Paralympic Games...


May 18, 2012
FME brings Star Trek...

FremantleMedia Enterprises has recently announced its decision to launch...


May 16, 2012
BLI encashes on the IPL...

Bradford License India (BLI), India’s first complete licensing solution...


May 15, 2012
'The Avengers' to cross...

Marvel's ‘The Avengers’ was expected to break the $1 billion record...


May 15, 2012
$30 million merchandising revenue...

2011 was an action packed year for the Finish gaming company Rovio...


May 14, 2012
India gets the taste of...

Comic Con India recently launched its range of 'Comic Con India...


May 14, 2012
Sher Singh associates with...

Sher Singh, one of India’s very first global online lifestyle brands...


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