Recent News

Smiley to be the face of rebranded M.A.D.E Fo...

March 27, 2017 | 10:05 am

The Smiley Company has announced a promotional partnership with GL Events, one of Europe’s leading exhibition organizers. This new partnership will see France’s major private label food industry s... Read More

PepsiCo ropes in Brand Central for Tropicana

March 27, 2017 | 7:45 am

After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has on-boarded Br... Read More

Swarovski to roll out Karl Lagerfeld licensed...

March 18, 2017 | 5:56 am

Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swaro... Read More

Rupa Group inks pact with Fruit of the Loom I...

March 17, 2017 | 5:17 am

Oban Fashions - the wholly-owned subsidiary of Rupa and Company Limited, has inked license pact with American company Fruit of the Loom, - a wholly-owned subsidiary of Berkshire Hathaway Company.... Read More

Jack Daniel’s rolls out Indian Chieftai...

March 15, 2017 | 11:47 am

The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.The new custom-inspired Cheftain m... Read More

 
Interviews

Superhero Toy Store: Tapping the ne...

March 24, 2017 | 10:06 am

The penchant among youth for superheroes is not a secret, but given the cold air arou...

Licensing becomes essential in kids...

March 9, 2017 | 10:10 am

Margins have been bothering the retailers since long. In a bid to stay on priority li...

How brand licensing helped Goalsqua...

February 27, 2017 | 5:05 am

What began with the challenge of buying genuine football club merchandise, paved the ...

Licensing was the ‘logical...

February 14, 2017 | 10:37 am

Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent ...