With a MBA in Business Marketing and Management, as well as an active Licensing International member, Michelle delivers cutting edge innovation and leadership to the licensing industry. With her impressive rise over her fruitful 16 year career, Michelle has launched many significant licensing programs over a range of categories, specifically developing and implementing corporate, art, celebrity, fashion, and entertainment properties in the industry. Working hand in hand with local partners, Michelle introduced Bradford India, Bradford Asia and Bradford Europe to the industry from the ground up. Michelle has acted as the key person in PepsiCo’s exceptional success on the global front, facilitating the international expansion of PepsiCo’s network of licensees and supervising marketing projects related to Pepsi’s new logo launch and design initiatives. Michelle launched HBO's Game of Thrones international licensing program at the start of season 1, which became a worldwide phenomena and exceptional merchandising program throughout all areas of retail over its eight season run. With other loyal clients such as PGA, Colgate-Palmolive and Kikkoman, Michelle has been able to combine fresh ideas with core foundations to create highly successful programs around the world, all while nurturing her key relationships with her clients and licensees over the long term.