Jonathan Becker

President, Anjar Co. LLC

Jonathan Becker

President, Anjar Co. LLC

In my career I have been an academic, a writer, a practicing attorney, product designer and developer, and expert witness. In all these areas, I have focused on toys and the toy industry. I received my undergraduate degree from New York University in 1979, and my law degree from Quinnipiac School of Law in 1982. After receiving my law degree in 1982, I practiced law in the area of intellectual property matters with a focus on legal protections for toys and games. Since 1987, I have been a Partner of Anjar Co. LLC, a major international new product developer and licensor of toys and games.

In the area of academics, I currently teach at the State University of New York, Fashion Institute of Technology (SUNY). At F.I.T., in 1987, I wrote the curriculum for a course entitled Business Practices for the Toy Design Program, which offered the first 4-year College Degree in Toy Design (BFA) in the world. The course is directed to areas of legal protection that are of particular importance to the toy industry. Namely, patent, trademark, copyright, licensing and trade secret law. I have taught Business Practices since 1989, and am the only person to have continuously taught any class in the Toy Design Program since its inception 30 years ago.

In 1986, I founded Toy Industry Seminars (TIS), where I lectured during the American Toy Fairs on legal protection for toy inventors, licensors, distributors and manufacturers. TIS was endorsed by the Toy Association the principle trade group of US toy companies. As a writer, I have written numerous articles on legal issues affecting the toy industry. In 1986, I created a column entitled Legal Lines for Playthings Magazine, the oldest and largest toy trade publication at that time. In a series of articles, I discussed various forms of legal protection available to protect ideas and inventions, and product safety laws, regulations and certifications relevant to the toy industry. A principle focus of my articles is the area of intellectual property rights, including patent, trademark, copyright, licensing and trade secret law.

As a practicing attorney, in 1984, I joined the international IP law firm of Ladas & Parry, New York, where I practiced in the area of intellectual property matters, including patents, trademarks (including trademark litigation) and licensing, and represented numerous inventors, licensors and manufacturers in the toy industry.

Currently, I am the President and General Counsel of Anjar Co., where I develop and license new products and brands to the toy industry. Anjar, founded in 1968 by Toy Industry Hall of Fame inductee Jim Becker, has licensed over 1000 toy and game products in over 70 countries, representing inventors and manufacturers for licensing their IP, including new product ideas and brands.

In sum, I have over 35 years of professional experience in the toy industry with a heavy emphasis on toy design and development, legal protection of toys and games, and global licensing.

Our Partners

Presented by sponsor
Organized By sponsor
Supported by sponsor
Official Magazine sponsor
Official Magazine sponsor
Magazine Partner sponsor
Media Partner sponsor
Association Partner sponsor
Media Partner sponsor
Association Partner sponsor
Association Partner sponsor