Over 20 years of experience in the licensing and kids entertainment business, with a background in marketing, public relations, communication, sales and business development.
Since 2002 she is a consultant of Bolognafiere Spa, with a focus on entertainment and media projects. Since 2008 she is in charge of the organization of the Bologna Licensing Trade Fair, the only Italian licensing event and one of the major appointments in Europe. Since 2012 she is in charge of the development of licensing trade publications and actually she is the editor in chief, on behalf of Bm srl, of Licensing Magazine, a leading b2b publication distributed all over the world.
She started her career in 2000 in Rai, the Italian Public Broadcaster, where she worked for almost 10 years, following: acquisitions and TV special projects for the kids channel, RaiSat Ragazzi; business development and the organization of Cartoons on the Bay, a major European Animation Festival, for RaiCom.