Alan Kravetz is President & COO of Leveraged Marketing Corporation of America (LMCA).
Alan has spent more than 30 years successfully growing brands and monetizing intellectual property worldwide, primarily through licensing.
A seasoned business strategist and marketing leader, Alan brings a diverse business background to the field of licensing, having served as Vice President at The Cherokee Group, President of the Frye Boot Company and Director of International Sales and Marketing at the Rockport Company (a division of Reebok). He has also consulted for such notable companies and brands as Coach, Kevlar, G.H. Bass, Gore-Tex, Kenneth Cole, Thorlo and Kodiak, and has represented inventors as their licensing agent for a variety of goods, from medical devices to footwear.
Alan is a member of INTA, now servingon the Brand Commercialization Committee, is active in Licensing Internationaland is a frequent speaker on trademark licensing and strategy at conferences, trade shows and continuing legal education seminars.
Alan earned both his undergraduate degree cum laude and MBA from Boston University, and his law degree from Suffolk University School of Law.
LMCA www.lmca.netspecializes in building brand extension licensing programs for the world’s favorite brands. The firm is a 33 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements delivering more than $7 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York and Shanghai, affiliates worldwide and has international experience in more than 60 foreign countries.