Richard is MD of Pink Key Licensing, a successful licensing agency founded in 2005 that develops licensed programmes for corporate brands and specialises in food and drink brands breaking into non-food licensing.

Pink Key’s brands include Kellogg’s, Pringles , SLUSH PUPPiE, The Laughing Cow, Babybel and Pan American Airways.

Richard was previously Promotions Controller at Kellogg’s UK, Head of Licensing at Entertainment Rights and is also Head of Awards at the Institute of Promotional Marketing in the UK.