Curently AVP Design Flying Machine , Edhardy and FM Boys at Arvind Fashions Limited. He has a creative Work experience of 17yrs, Supervised direction of overall strategic vision, shaped and guided creative paths. Responsible for the design, art direction and management of all the product lines. Worked closely with agency leadership to defining brand DNA, communication and all creative arts. Expertise in inventing powerful integrated selling ideas and restrategising brands/ labels for India’s most prestigous retailers and brandhouses. Skilled in Trend Analysis, Negotiation, Textiles.