July 14, 2017
License is an opportunity for a brand to leverage itself further...
Atulit Saxena, President - Brands at Futurebrands Ltd adds that brand licensing has really come up in a big way. He also said that consumers...
October 24, 2016
Sunny Chau on licensing in global markets...
There exist a bevy of brands that have carved a niche for themselves in native market and are all set to take a plunge into global scenario....
October 24, 2016
Why is licensed property successful?...
It is obvious that the largest amount of volume is generated through character and entertainment licensing. But that’s not the whole story...
October 24, 2016
What it is to be a licensee in India?...
Speaking at the 8th Brand Licensing congress, Hardik Vasa, co-founder, Vasa International and Lubeina Shahpurwala, co-founder Mustang Socks ...
October 24, 2016
Why do we need licensing agents?...
Series of headaches and futile brain wracking sessions can be avoided when a licensing agent steps in the process of licensing deals to make...
April 8, 2016
Rohit Bal offers Balance for the upper middle class...
Rohit Bal Designs has come up with sub brand Balance to tap the upper mid segment, which is to be licensed out. Speaking to License India at...
March 10, 2016
Being Human to launch range for boys...
Mandhana Industries – the official licensee of Being Human - The Salman Khan Foundation, is soon launching actiwear and apparel range for ...
February 10, 2016
NBA’s Yannick Colaco on sports licensing...
Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption patt...
December 3, 2015
Brand Sanjeev Kapoor not focused on instant money...
Translating the love-for-food, Brand Sanjeev Kapoor has introduced a range of house-ware products under licensing agreement. Stating the Bra...
October 31, 2015
Ecommerce particularly important for licensed Sports merchandise: Mart...
While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for licensed sports mercha...
October 31, 2015
Happy to be with Bradford, says Gaurav Gera...
Actor Gaurav Gera, now a hit sensation with the Shopkeepa and Chutki series on BIG MAGIC and 92.7 Big fm, Gera has initiated licensing progr...
October 5, 2015
Superman deodorants mark our foray in licensing...
Vanesa Care has inked a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomer...
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