May 16, 2018
Corporate Licensing: What is next for brand growth?...
Speaking at the first edition of India Licensing Expo, Roberto Bre of Private Collection, Sandeep Dahiya of BCCL, Chris Evans of University ...
May 16, 2018
Taking the characters from screen to the retail shelves...
Speaking at the first edition of India Licensing Expo, Saugato Bhowmik, Business Head - Integrated Network Solutions & Consumer Products...
May 16, 2018
How to build a Licensing Property?...
Present at the first edition of India Licensing Expo, Siddharth Chury of NBA India, Juan de Lascurain of Dream big, Shivram Saran of JCB, Ha...
May 16, 2018
The Indian Licensing Story...
With India beginning to "realize" the power of Licensing and Merchandising, the market is opening up to newer genres and strategies to induc...
May 16, 2018
Retail to benefit from brand licensing...
Speaking at the first edition of India Licensing Expo at Mumbai, Ritu Marya, Editor-in-Chief, Entrepreneur India & Franchise India Group...
May 15, 2018
Brand Licensing to be the game changer for Indian Retail...
Speaking at the first edition of India Licensing Expo at Mumbai, Vinod Mahanta, Senior Editor, The Economic Times asserted that given the in...
October 3, 2017
Unlocking opportunities through brand licensing...
The Indian market is in constant disrupt, given the mammoth availability of online content and evolving consumer demands. While fashion has ...
July 14, 2017
License is an opportunity for a brand to leverage itself further...
Atulit Saxena, President - Brands at Futurebrands Ltd adds that brand licensing has really come up in a big way. He also said that consumers...
October 24, 2016
Sunny Chau on licensing in global markets...
There exist a bevy of brands that have carved a niche for themselves in native market and are all set to take a plunge into global scenario....
October 24, 2016
Why is licensed property successful?...
It is obvious that the largest amount of volume is generated through character and entertainment licensing. But that’s not the whole story...
October 24, 2016
What it is to be a licensee in India?...
Speaking at the 8th Brand Licensing congress, Hardik Vasa, co-founder, Vasa International and Lubeina Shahpurwala, co-founder Mustang Socks ...
October 24, 2016
Why do we need licensing agents?...
Series of headaches and futile brain wracking sessions can be avoided when a licensing agent steps in the process of licensing deals to make...
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