A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Walt Disney

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The Walt Disney Company Appoints Mahesh Samat Asia Pacific Head of Consumer Products Commercialization

The Walt Disney Company Appoints Mahesh Samat Asia Pacific Head of Consumer Products Commercialization

The Walt Disney Company today announced the appoin...

Bioworld Merchandising acquires VoxPop

Bioworld Merchandising acquires VoxPop

Bioworld Merchandising, Inc., a US based licensee ...

Disney rolls out 'The Jungle Book' based mobile game

Disney rolls out 'The Jungle Book' based mobile game

Walt Disney’s classic fantasy adventure film The J...

Disney to open first theme park in China

Disney to open first theme park in China

Entertainment giant Walt Disney is all set to open...

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