MPL Sports Expands Product Portfolio, Launches New Spring Summer Collection
The first is a cricket-focused line - one of the biggest cricket ranges ever in Indian Cricket history. The brand also debuted its very first athleisure product line with a collection called ?Future League.?
Actor Arjun Kapoor to host football talk show for Chelsea FC
In a first on many fronts, Chelsea FC of England announced Friday their partnership with actor Arjun Kapoor for a fan-led talk show. Titled ?Out of the Blue?, the monthly show will be co-hosted by...
KEVIN DURANT, NIKE ENLIST YOUTUBE FOR SHOE COLLAB
NBA star Kevin Durant has partnered with Nike to create a YouTube-inspired version of his signature KD 12 shoe.The shoe is draped in the classic YouTube red and features characteristics of the origi...
adidas launches Official Match Ball for the EA SPORTS? FIFA 20 Global Series
adidas and Electronic Arts revealed the official match ball for the EA SPORTS™ FIFA 20 Global Series on The Road to the FIFA eWorld Cup™, a first in eSports. The digita...
Explore Upcoming Events And New Age Agendas
Restaurant Awards 2024 Mumbai
19 Mar - Hotel Trident, Mumbai
Restaurant Awards 2024 Mumbai
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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PUMA redefines the concept of what makes women proper
Global Sports Brand PUMA...
ADIDAS SCORES SHOPPABLE 'SNAPCHAT' GAME
Adidas has partnered with AvatarLabs and Dick's Sporting Goods to create an 8-bit ?Snapchat? baseball title that unlocks access to purchase a pair of cleats in-game.Called Baseball's Next Level...
ADIDAS COLLABS WITH UNIVERSAL STANDARD
Adidas has partnered with independent fashion label Universal Standard for a line of size-inclusive activewear.The collection will be released later this month in sizes XXS to 4XL. Universal Standar...
adidas brings 'Tango League' to Mumbai
After 3 successful editions in Delhi,?global sportswear giant adidas has launched Tango League in Mumbai, which is an initiative conceived to boost the rising fever of football in In...
Alcis Sports rolls out Fifa World Cup 2018 Merchandise with Flipkart
After acquiring the apparel merchandise rights for the forthcoming 2018 FIFA World Cup Russia, Alcis Sports has announced the rollout of merchandise on Flipkart.The biggest single-sport event - Worl...
BSNL launches IPL special pack for users
Joining the chase to cash in on IPL 2018, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.?BSNL presents IPL pack Unlimited data STV-248 for pre...
BURGER KING? hops on IPL bandwagon with?Mumbai Indians
Joining the?Big League of cricket frenzy in India,?BURGER KING has announced a?targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians!...
Royal Challengers Bangalore forays into retail through licensing
Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...
Sir Mo Farah launches new suit collection
Olympic champion Sir Mo Farah CBE is coming up with a tailored menswear collection in collaboration with Scribe of London.Collection by Mo has been exclusively designed by the gold medal winning Oly...
Baseline scores Liverpool account in India
Sports marketing firm, Baseline Ventures has been appointed as the licensing agency of one of the prominent league football clubs of Premier League - Liverpool. This alliance...
Man U Outerwear with Columbia Sportswear
Columbia Sportswear has been unveiled as Manchester United Football club?s first Official Outdoor Apparel Partner. The agreement entitles well-known American outdoor brand to design and create dual ...
The Red Devils Attack India
Manchester United has 200 licensees in over 130 countries, and it entered India nearly 20 months back, in partnership with Indus League Clothing.
  • By - Aanchal
  • / 5 MIN READ
EA Sports brings Pel? and other legends together
In its latest licensing deal, EA Sports is bringing legendary footballers such Pel?, Patrick Viera and Ruud Gullit to FIFA 14 Ultimate Team on Xbox 360 and Xbox One. Fans will be able to craft their ...