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A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
 

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Hot Wheels launches special edition cars on 50th anniversary
  • Brand licensing
  • Licence India Bureau
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Hot Wheels launches special edition cars on 50th anniversary

On the grand occasion of celebrating its 50th anni...
  • Licence India Bureau
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FlyFrogKids to roll out Barbie furniture
  • Barbie
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FlyFrogKids to roll out Barbie furniture

Making its foray into Indian furniture segment, in...
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Mattel and Tongal team for 70th anniversary of Thomas and Friends
  • American Girl
  • Licence India Bureau
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Mattel and Tongal team for 70th anniversary of Thomas and Friends

Mattel has joined forces with Tongal - the creativ...
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Japanese Brands Bringing To India All Things Kawaii And Quirky
  • Fashion Licensing
  • Tanya Krishna
Japanese Brands Bringing To India All Things Kawaii And Quirky
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The Rise of Licensing Enterprises - The Souled Store
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  • Vaishnavi Gupta
5 Fashion Licensing Deals that have happened in IPL 2020
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Trends in Indian Licensing 2020
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Five Common Brand Licensing Mistakes
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About Licensing
A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
 
 

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