A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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Hot Wheels launches special edition cars on 50th anniversary

Hot Wheels launches special edition cars on 50th anniversary

On the grand occasion of celebrating its 50th anni...

FlyFrogKids to roll out Barbie furniture

FlyFrogKids to roll out Barbie furniture

Making its foray into Indian furniture segment, in...

Mattel and Tongal team for 70th anniversary of Thomas and Friends

Mattel and Tongal team for 70th anniversary of Thomas and Friends

Mattel has joined forces with Tongal - the creativ...

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