From Sixes to Six-Packs: Mumbai Indians and Boldfit Team Up for IPL Merchandise
As part of this partnership, Boldfit will introduce an exclusive line of Mumbai Indians-branded merchandise, including cutting-edge fitness tools.
Sonam Kapoor Joins Forces with Zoya to Champion Self-Love Through Jewelry
The campaign shines a spotlight on the "My Embrace" collection, an iconic range that pays homage to the timeless muse of the brand - the Zoya woman.
MyGlamm Launches New Campaign with Actress Shraddha Kapoor
The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today's empowered women.
VAHDAM India and Chef Vikas Khanna Unveil 'Bungalow'
Located in the vibrant heart of New York City's East Village, 'Bungalow' officially opened its doors to eager diners on March 23rd, featuring an exquisitely curated menu of multi-regional Indian cuisine.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Shoppers Stop Teams Up with EaseMyTrip for Exclusive Vacation Offers
Shoppers Stop and EaseMyTrip offer shoppers a chance to win exciting holiday packages, including stays at premier destinations like Kashmir, Kerala, and Goa, along with travel vouchers.
Amazon Fashion Partners with Ananya Panday and Aditya Roy Kapur for Brand Campaign
The campaign showcases Amazon Fashion as a comprehensive platform offering a diverse range of clothing, shoes, watches, accessories, and more.
Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Actor Vidya Balan Partners with Sleepfresh Mattress
Established as a brand under the esteemed Raunak Group, Sleepfresh Mattress boasts a legacy of over 25 years in the mattress industry. With an extensive presence across the country, including a network of 1500+ retailers, 40+ exclusive stores.
PUMA India Partners With Delhi Capitals for IPL 2024 Fan Campaign
PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.
Duroflex Teams Up with RCB as Official Sleep Partner
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Movado Joins Forces with Rajasthan Royals for IPL 2024
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
Frido and RCB Team Up for Sports Insole Venture
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Fixderma Enters IPL Sponsorship with Delhi Capitals
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
NIC Ice Creams Joins Mumbai Indians as Official Partner for T20 Cricket Season
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
ConfirmTkt Teams Up with RCB as Official 'Train Ticketing Partner' for T20 Season
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
Eveready Industries Collaborates with Athlete Neeraj Chopra
This collaboration seeks to energize Eveready’s connection with the youth and strengthen its commitment to excellence, inspired by Neeraj Chopra's exceptional achievements in the world of sports.
Good Glamm Group Partners with Pooja Entertainment for Beauty Integration
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Indri and Fort City Brewing Forge Craft Beer Alliance
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
boAt Teams Up with IPL Giants RCB and GT as Official Audio and Wearable Partners
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Hasbro Teams Up with Target for Exclusive Transformers Collabo
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
ASICS and Rohan Bopanna Team Up to Promote Physical and Mental Well-being
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
Apparel Group Extends Partnership with Bollywood Stars for ALDO
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Michael Kors Partners with TWICE's Dahyun for Spring 2024 Campaign
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.
INNISFREE Collabs with Artist Steven Harrington for Nature-Inspired Skincare Line
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
Jaipur Rugs and Kunaal Kyhaan Seolekar Unveils "Jaanwar" Collection
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
Ampverse Partners with Crepdog Crew for Limited Edition T-shirt at College Rivals
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
Sabyasachi Mukherjee Inspires Estee Lauder's Lipstick Palette
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
ENTOD Pharmaceuticals Teams Up with Soha Ali Khan to Promote Eye and Skin Health
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
myTrident Partners with SHIVAN and NARRESH to Unveil Exclusive Home Collection
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
Disney's Alice Reimagined in Swarovski's Crystal Collab
The partnership between Swarovski and Disney is deeply rooted in a shared legacy of sparking wonder and delight for over two decades.
Mia by Tanishq Continues Strategic Partnership with RCB Women's Cricket Team
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
UBON Deepens Cricket Ties, Extends Sponsorship with Rajasthan Royals
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
Marks & Spencer Elevates Bath Time Rituals with Harry Potter Bath Collection
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
The Gift Studio Launches Anamika Khanna Limited Edition Collection
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
Vijay Sales and Wahter Collab for Clean Water and Innovative Ad Spaces
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
Hard Rock Cafe, Kolkata, Champions Culinary Magic for Young Palates with Messi Kids Menu
The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.
PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Diana Penty Adds a Fresh Bloom to The Body Shop's Timeless British Rose Collection
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
Jaipur Watch Company Collabs with Rajasthan Polo Club, Aims to Elevate the Polo Arena
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
Millie Bobby Brown and Delta Galil USA Forge Bold Vision for Ready-to-Wear Fashion
Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
ISPL Secures Mirchi and Gaana as Official Entertainment Partners
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
Archies and Mondelez India Redefine Gifting Traditions with Delectable Collaborative Hampers
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
Iconic Collaboration: Milton and cult.fit Introduce Vibrant Hydration Experience
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
Axiom Space and Build-A-Bear Continue Space Exploration Partnership with GiGi's Return Mission
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
Global Footwear Company BBC International Collabs with Authentic Brands Group for DC Shoes
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
So Yummy and bella Collab to Unleash Simplified Kitchen Products for Time-Strapped Food Enthusiasts
The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.
Miniso Forges Global Partnership with Care Bears, Unveils Diverse-Themed Product Line
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Crunchyroll Partners with Aniplex to Debut Global Streaming of 'Solo Leveling' Anime Series
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
SOL and Siddartha Tytler Unveil 'Unchained': A Fusion of Fashion and Fragrance
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
Moriah Elizabeth Teams Up with Bonkers Toys to Introduce Mystery Plush Series to Mass Retail
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
Crunchyroll and Aniplex Unveil Global Anime Debut of "Solo Leveling"
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
McFarlane Toys Secures Multi-Brand Licensing Deal with Hasbro
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
ITV Studios and VBG Debut "The Voice" Winter Virtual Fashion Line on Roblox
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
Glucovita Bolts Partners with Nickelodeon's "Motu Patlu" for a Energy and Entertainment Fusion
As Glucovita Bolts embarks on this journey with Motu Patlu, the collaboration promises to create an enchanting blend of energy and entertainment, captivating children across India.
Zebronics Joins Forces with Santanu Hazarika for a Unique Fusion of Tech and Doodle Art
The upcoming 'Zebronics X Santanu' collection will feature doodle and abstract-art-covered products, spanning audio, IT gadgets, smartwatches, and more.
Glenmorangie Collabs with Shivan and Narresh to Elevate Indian Luxury Living
The collection serves as an inviting focal point for those with a penchant for creativity and the finer things in life.
Miraggio and Deme Forge Unprecedented Collab, Defining Modern Elegance
Miraggio and Deme have created a collection that captivates quintessential modern women and sets new standards in the fashion landscape.
Pebble and Pepe Jeans Blend Fashion and Technology with Limited Edition Smartwatch
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
Sara Ali Khan Joins Forces with Iconic Denim Brand Lee in India as Brand Ambassador
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.