A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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G-SHOCK Unveils Latest BABY-G Collaboration with Pokémon

G-SHOCK Unveils Latest BABY-G Collaboration with Pokmon

Featuring the fan-favorite Pokémon, Pikachu, the n...

Casio supports Football championship AFF Suzuki Cup 2020 as the Official Timekeeper

Casio supports Football championship AFF Suzuki Cup 2020 as the Official Timekeeper

Casio will support the AFF Suzuki Cup 2020 as the ...

Casio to Release EDIFICE Collaboration Model with Honda Racing

Casio to Release EDIFICE Collaboration Model with Honda Racing

The new EFS-560HR is the fourth collaboration mode...

Casio

Casio to Release Collaboration Model with Honda Racing to Celebrate 20th Anniversary of EDIFICE

The new model marks the third collaboration betwee...

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