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A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
 

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Casio supports Football championship AFF Suzuki Cup 2020 as the Official Timekeeper
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  • Vaishnavi Gupta
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Casio supports Football championship AFF Suzuki Cup 2020 as the Official Timekeeper

Casio will support the AFF Suzuki Cup 2020 as the ...
  • Vaishnavi Gupta
  • 4 min read
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Casio to Release EDIFICE Collaboration Model with Honda Racing
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  • Vaishnavi Gupta
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Casio to Release EDIFICE Collaboration Model with Honda Racing

The new EFS-560HR is the fourth collaboration mode...
  • Vaishnavi Gupta
  • 4 min read
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Casio
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  • Licence India Bureau
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Casio to Release Collaboration Model with Honda Racing to Celebrate 20th Anniversary of EDIFICE

The new model marks the third collaboration betwee...
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  • 3 min read
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Japanese Brands Bringing To India All Things Kawaii And Quirky
  • Fashion Licensing
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Japanese Brands Bringing To India All Things Kawaii And Quirky
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The Rise of Licensing Enterprises - The Souled Store
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5 Fashion Licensing Deals that have happened in IPL 2020
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Trends in Indian Licensing 2020
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About Licensing
A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
 
 

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