Agilitas Sports Dives into Global Markets with Lotto Brand License
Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
Actors Richa Chadha and Ali Fazal Enter Fashion Scene with Ehaab Couture
The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.
Deepika Padukone’s 82°E Announces Offline Retail Debut With Reliance Retail’s Tira
This collaboration marks a significant expansion from 82°E’s successful D2C model to first-time retail experience in the country through an online and offline presence.
Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
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29-30 Apr - Hotel Sheraton Grand, Bengaluru
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29-30 Apr - Hotel Sheraton Grand, Bengaluru
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Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Roblox Announces Summer Launch for Paramount's Avatar: The Last Airbender Game
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.
Lush Goes Green with 'Shrek' Collection
From the zesty allure of the Get Outta My Swamp shower slime to the fizzy fun of the Shrek Swamp bath bomb and the indulgent lather of Fiona shower gel, every item promises to transport users to a whimsical world of aromatic bliss.
Noodles & Ninjutsu: Silverlake Ramen Dives Into 'Naruto' Mania
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
McDonald's India Unveils Anime-Inspired 'WcDonald's' Experience
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
Grand Slam Glamm: Serena Williams Partners with The Good Glamm Group
These products are slated for sale across 685 Ulta stores and via the brand's direct-to-consumer platform, wynbeauty.com. The brand will initially concentrate solely on the US market before expanding its footprint to India and other global markets.
Van Holten's Collaborates with Warner Bros. to Launch 'Rick and Morty' Pickle
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
Gaming Meets Wildlife Conservation, Zynga Partners with BBC Earth
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Duroflex Teams Up with RCB as Official Sleep Partner
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Movado Joins Forces with Rajasthan Royals for IPL 2024
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
Fizzy Goblet's Whimsical Summer Footwear Collection
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Frido and RCB Team Up for Sports Insole Venture
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Fixderma Enters IPL Sponsorship with Delhi Capitals
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
Vi John Secures Official Grooming Partnership with Lucknow Super Giants for T20 Season 2024
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
Dolce and Gabbana Unveils Spring/Summer 2024 Eyewear Campaign Captured by Mert Alas
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
NIC Ice Creams Joins Mumbai Indians as Official Partner for T20 Cricket Season
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
ConfirmTkt Teams Up with RCB as Official 'Train Ticketing Partner' for T20 Season
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
Aadiya Jewels Debuts Mystic Magic Collection
With years of legacy behind it, the brand has earned accolades for its exceptional designs, superior quality, and ethical sourcing practices.
Good Glamm Group Partners with Pooja Entertainment for Beauty Integration
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Indri and Fort City Brewing Forge Craft Beer Alliance
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
Playmates Toys Expands TMNT Line with Unique Mutations Mix 'N Match Figures
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
boAt Teams Up with IPL Giants RCB and GT as Official Audio and Wearable Partners
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Kool-Aid Partners with Phenom Elite
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
ALDO Elevates Spring '24 Fashion with Celebrity Endorsements
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
Hasbro Teams Up with Target for Exclusive Transformers Collabo
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Daewoo's Cutting-edge LED TV Redefines Home Viewing Experience
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
Rasna Makes Debut with Updated Product Line and Brand Approach
The campaign focuses on Rasna's unique blend of vitamins, minerals, and glucose, emphasizing its role in providing energy, joy, and love.
Skechers and Mumbai Indians Introduce Fashionable Team Jerseys
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
United Colors of Benetton Expands Product Portfolio with Summer 2024 Collection
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Lavie Sport Unveils DC-Inspired Backpack Collection for Urban Adventurers
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
ASICS and Rohan Bopanna Team Up to Promote Physical and Mental Well-being
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
Apparel Group Extends Partnership with Bollywood Stars for ALDO
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Swarovski Elevates Elegance with Ocean-Inspired SS '24 Collection
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
Michael Kors Partners with TWICE's Dahyun for Spring 2024 Campaign
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.
Kahva Pays Tribute to Nature with Elegant Pushpa Collection
As dawn breaks and the world awakens to the gentle embrace of sunlight, Kahva invites you to immerse yourself in a realm where floral essence breathes life into every design.
INNISFREE Collabs with Artist Steven Harrington for Nature-Inspired Skincare Line
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
Da Milano Expands Product Portfolio with Spring Summer 2024 Collection
The DM Monogram Collection, designed for both men and women, adds an exclusive touch to every outfit, while the Geometric Patterned collection caters to refined tastemakers seeking to make a lasting impression.
Jaipur Rugs and Kunaal Kyhaan Seolekar Unveils "Jaanwar" Collection
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
Rosso Brunello Elevates Footwear Trends for Spring/Summer 2024
The Spring/Summer 2024 footwear trends cater to both pragmatic and fashion-forward tastes, with designs boasting a global appeal.
Fenty Beauty by Rihanna launches in India with Nykaa
Valued at a staggering $3 billion, Fenty Beauty has chosen Nykaa, the popular fashion and beauty retailer, as its gateway to the Indian consumer.
Ampverse Partners with Crepdog Crew for Limited Edition T-shirt at College Rivals
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
The Face Shop Welcomes Khushi Kapoor as Brand Ambassador
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Philips India Drives Innovation into Soapbox Race with OneBlade-Themed Entry
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
Heinz Partners with Paramount, Launches The Godfather Sauce
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
PUMA Unites Influential Women to Elevate Women's Cricket Awareness in India
The collaboration aims to champion women’s cricket and address the significant gender bias in its viewership.
Sabyasachi Mukherjee Inspires Estee Lauder's Lipstick Palette
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
ENTOD Pharmaceuticals Teams Up with Soha Ali Khan to Promote Eye and Skin Health
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
myTrident Partners with SHIVAN and NARRESH to Unveil Exclusive Home Collection
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
Disney's Alice Reimagined in Swarovski's Crystal Collab
The partnership between Swarovski and Disney is deeply rooted in a shared legacy of sparking wonder and delight for over two decades.
Mia by Tanishq Continues Strategic Partnership with RCB Women's Cricket Team
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
TUMI Elevates Golf Experience with Premium Collection
The assortment, offered in black and off-white/tan, presents a total golf-travel solution, ensuring TUMI's legacy of flawless functionality, unmatched quality, and uncompromising attention to detail is maintained on and off the course.
UBON Deepens Cricket Ties, Extends Sponsorship with Rajasthan Royals
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
U.S. Polo Assn. Secures Maharaja Sawai Padmanabh Singh as Global Face
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Marks & Spencer Elevates Bath Time Rituals with Harry Potter Bath Collection
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
The Gift Studio Launches Anamika Khanna Limited Edition Collection
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
Lifestyle Brand Macroman M Series partners with Ace Designer Rohit Bal
This unique partnership between a lifestyle brand and a celebrity designer marks a historic moment being a first for the brand Macroman M Series, a first for parent company Rupa and Company Limited, and a first for the innerwear industry in India.
Papa Don't Preach Collaborates with Viacom18 to Launch Garfield Collection
The exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes.
Vijay Sales and Wahter Collab for Clean Water and Innovative Ad Spaces
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
Whitemuds Unveils Craftsmanship Excellence in Men's Footwear
At the essence of Whitemuds' offerings lies an array of unparalleled designs meticulously curated by a talented team spanning Bristol, Birmingham, and India.
Hard Rock Cafe, Kolkata, Champions Culinary Magic for Young Palates with Messi Kids Menu
The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.
PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Reliance Jewels Honors Companionship with Exclusive Valentine’s Day Collection
Reliance Jewels introduces this collection not only as a nod to the romantic spirit of the day but also as a representation of the strength and accomplishments of women gracefully managing multiple roles in today's world.
adidas Sets New Standards in Athletic Apparel with Z.N.E. Upgrade
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
Pavna Sports Venture Invests Rs 100+ cr to Pioneer South Asia’s Women’s Handball League
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Gatsby's Bar Unveils Distinctive Culinary Brilliance in the Lap of Cinematic Luxury
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.
Diana Penty Adds a Fresh Bloom to The Body Shop's Timeless British Rose Collection
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
Jaipur Watch Company Collabs with Rajasthan Polo Club, Aims to Elevate the Polo Arena
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
Rado's Anatom Series: A Time-Honored Blend of Form and Innovation
The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
Balenzia's Latest Collection Seamlessly Blends Style and Wildlife Advocacy
Timed around Valentine's Day, this unique range elegantly captures the essence of India's diverse fauna, contributing to a more conscious and responsible fashion narrative.
Arya Giri Sets a New Standard with 'Honey, You're Golden' Collection
Arya Giri's brand is a celebration of artisanship, exemplifying hand-woven, handmade, and hand-embroidered creations in India—a commitment to substance, emotion, and heritage in the world of fashion.
Lotte Wellfood Fortifies Indian Market Presence with Strategic Expansion
Set to be operational by mid-2025, the cutting-edge facility will strategically align with the existing factory in Haryana, presently focused on Lotte Choco Pie production, and boasts a committed investment exceeding Rs 200 crore.
WildBrain CPLG Expands Spin Master Partnership, Adds 'Unicorn Academy' to Licensing Portfolio
With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.