Duroflex Teams Up with RCB as Official Sleep Partner
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Movado Joins Forces with Rajasthan Royals for IPL 2024
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
Fizzy Goblet's Whimsical Summer Footwear Collection
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
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18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
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Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Mattel Unveils Plans for Second Adventure Park in Kansas City
The family-friendly themed amusement venue is slated for a 2026 debut, with groundbreaking set to commence later this year.
Frido and RCB Team Up for Sports Insole Venture
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Fixderma Enters IPL Sponsorship with Delhi Capitals
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
Vi John Secures Official Grooming Partnership with Lucknow Super Giants for T20 Season 2024
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
Dolce and Gabbana Unveils Spring/Summer 2024 Eyewear Campaign Captured by Mert Alas
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
NIC Ice Creams Joins Mumbai Indians as Official Partner for T20 Cricket Season
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
ConfirmTkt Teams Up with RCB as Official 'Train Ticketing Partner' for T20 Season
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
Aadiya Jewels Debuts Mystic Magic Collection
With years of legacy behind it, the brand has earned accolades for its exceptional designs, superior quality, and ethical sourcing practices.
Good Glamm Group Partners with Pooja Entertainment for Beauty Integration
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Indri and Fort City Brewing Forge Craft Beer Alliance
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
Playmates Toys Expands TMNT Line with Unique Mutations Mix 'N Match Figures
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
boAt Teams Up with IPL Giants RCB and GT as Official Audio and Wearable Partners
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Kool-Aid Partners with Phenom Elite
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
ALDO Elevates Spring '24 Fashion with Celebrity Endorsements
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
Hasbro Teams Up with Target for Exclusive Transformers Collabo
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Daewoo's Cutting-edge LED TV Redefines Home Viewing Experience
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
Rasna Makes Debut with Updated Product Line and Brand Approach
The campaign focuses on Rasna's unique blend of vitamins, minerals, and glucose, emphasizing its role in providing energy, joy, and love.
Skechers and Mumbai Indians Introduce Fashionable Team Jerseys
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
United Colors of Benetton Expands Product Portfolio with Summer 2024 Collection
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Lavie Sport Unveils DC-Inspired Backpack Collection for Urban Adventurers
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
ASICS and Rohan Bopanna Team Up to Promote Physical and Mental Well-being
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
Apparel Group Extends Partnership with Bollywood Stars for ALDO
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Swarovski Elevates Elegance with Ocean-Inspired SS '24 Collection
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
Michael Kors Partners with TWICE's Dahyun for Spring 2024 Campaign
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.
Kahva Pays Tribute to Nature with Elegant Pushpa Collection
As dawn breaks and the world awakens to the gentle embrace of sunlight, Kahva invites you to immerse yourself in a realm where floral essence breathes life into every design.
INNISFREE Collabs with Artist Steven Harrington for Nature-Inspired Skincare Line
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
Da Milano Expands Product Portfolio with Spring Summer 2024 Collection
The DM Monogram Collection, designed for both men and women, adds an exclusive touch to every outfit, while the Geometric Patterned collection caters to refined tastemakers seeking to make a lasting impression.
Jaipur Rugs and Kunaal Kyhaan Seolekar Unveils "Jaanwar" Collection
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
Rosso Brunello Elevates Footwear Trends for Spring/Summer 2024
The Spring/Summer 2024 footwear trends cater to both pragmatic and fashion-forward tastes, with designs boasting a global appeal.
Fenty Beauty by Rihanna launches in India with Nykaa
Valued at a staggering $3 billion, Fenty Beauty has chosen Nykaa, the popular fashion and beauty retailer, as its gateway to the Indian consumer.
Ampverse Partners with Crepdog Crew for Limited Edition T-shirt at College Rivals
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
The Face Shop Welcomes Khushi Kapoor as Brand Ambassador
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Philips India Drives Innovation into Soapbox Race with OneBlade-Themed Entry
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
Heinz Partners with Paramount, Launches The Godfather Sauce
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
PUMA Unites Influential Women to Elevate Women's Cricket Awareness in India
The collaboration aims to champion women’s cricket and address the significant gender bias in its viewership.
Sabyasachi Mukherjee Inspires Estee Lauder's Lipstick Palette
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
ENTOD Pharmaceuticals Teams Up with Soha Ali Khan to Promote Eye and Skin Health
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
myTrident Partners with SHIVAN and NARRESH to Unveil Exclusive Home Collection
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
Disney's Alice Reimagined in Swarovski's Crystal Collab
The partnership between Swarovski and Disney is deeply rooted in a shared legacy of sparking wonder and delight for over two decades.
Mia by Tanishq Continues Strategic Partnership with RCB Women's Cricket Team
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
TUMI Elevates Golf Experience with Premium Collection
The assortment, offered in black and off-white/tan, presents a total golf-travel solution, ensuring TUMI's legacy of flawless functionality, unmatched quality, and uncompromising attention to detail is maintained on and off the course.
UBON Deepens Cricket Ties, Extends Sponsorship with Rajasthan Royals
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
U.S. Polo Assn. Secures Maharaja Sawai Padmanabh Singh as Global Face
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Marks & Spencer Elevates Bath Time Rituals with Harry Potter Bath Collection
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
The Gift Studio Launches Anamika Khanna Limited Edition Collection
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
Lifestyle Brand Macroman M Series partners with Ace Designer Rohit Bal
This unique partnership between a lifestyle brand and a celebrity designer marks a historic moment being a first for the brand Macroman M Series, a first for parent company Rupa and Company Limited, and a first for the innerwear industry in India.
Papa Don't Preach Collaborates with Viacom18 to Launch Garfield Collection
The exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes.
Vijay Sales and Wahter Collab for Clean Water and Innovative Ad Spaces
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
Whitemuds Unveils Craftsmanship Excellence in Men's Footwear
At the essence of Whitemuds' offerings lies an array of unparalleled designs meticulously curated by a talented team spanning Bristol, Birmingham, and India.
Hard Rock Cafe, Kolkata, Champions Culinary Magic for Young Palates with Messi Kids Menu
The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.
PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Reliance Jewels Honors Companionship with Exclusive Valentine’s Day Collection
Reliance Jewels introduces this collection not only as a nod to the romantic spirit of the day but also as a representation of the strength and accomplishments of women gracefully managing multiple roles in today's world.
adidas Sets New Standards in Athletic Apparel with Z.N.E. Upgrade
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
Pavna Sports Venture Invests Rs 100+ cr to Pioneer South Asia’s Women’s Handball League
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Gatsby's Bar Unveils Distinctive Culinary Brilliance in the Lap of Cinematic Luxury
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.
Diana Penty Adds a Fresh Bloom to The Body Shop's Timeless British Rose Collection
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
Jaipur Watch Company Collabs with Rajasthan Polo Club, Aims to Elevate the Polo Arena
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
Rado's Anatom Series: A Time-Honored Blend of Form and Innovation
The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
Balenzia's Latest Collection Seamlessly Blends Style and Wildlife Advocacy
Timed around Valentine's Day, this unique range elegantly captures the essence of India's diverse fauna, contributing to a more conscious and responsible fashion narrative.
Arya Giri Sets a New Standard with 'Honey, You're Golden' Collection
Arya Giri's brand is a celebration of artisanship, exemplifying hand-woven, handmade, and hand-embroidered creations in India—a commitment to substance, emotion, and heritage in the world of fashion.
Lotte Wellfood Fortifies Indian Market Presence with Strategic Expansion
Set to be operational by mid-2025, the cutting-edge facility will strategically align with the existing factory in Haryana, presently focused on Lotte Choco Pie production, and boasts a committed investment exceeding Rs 200 crore.
WildBrain CPLG Expands Spin Master Partnership, Adds 'Unicorn Academy' to Licensing Portfolio
With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.
Millie Bobby Brown and Delta Galil USA Forge Bold Vision for Ready-to-Wear Fashion
Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
Evocus Black Alkaline Water Takes Center Stage in Bollywood Action Film 'Fighter'
This strategic move marks a significant milestone for the brand, seamlessly blending the realms of wellness and entertainment, captivating the interest of both health-conscious individuals and avid film enthusiasts.
Wacoal India Redefines Modern Elegance with the Unveiling of the Embrace Collection
The intricate lace details seamlessly marry with cutting-edge technology, ensuring not only a perfect fit but also maximum comfort for the wearer.
ISPL Strengthens Leadership with Dipak Chauhan as President – Operations
Chauhan brings a wealth of experience in managing sports and entertainment organizations, positioning him as a key asset for the league's upcoming inaugural edition.
French Essence Elevates Cultural Fusion at IIT BHU's Kashiyatra 2024
As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.
ISPL Secures Mirchi and Gaana as Official Entertainment Partners
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
Archies and Mondelez India Redefine Gifting Traditions with Delectable Collaborative Hampers
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
Dabur's Commemorative Ayodhya Packs Honor Historic Ram Mandir Inauguration
Available exclusively in select markets of Uttar Pradesh, Bihar, and Madhya Pradesh for two months, these special packs are designed to pay homage to the historic event and contribute to the festive spirit.
PP Jewellers Crafts Cultural Reverence in 'Ayodhya' Collection Debut
Meticulously fashioned from 22-carat gold, the "Ayodhya" Collection is a jewellery ensemble inspired by the Ram Mandir, artfully depicting the entire Ramayana narrative.
Mona Box Satchel Collection by Lavie Luxe: Elevates Sophistication in Fashion
The Mona Box Satchel Collection opens the door to a world of captivating colors, carefully curated to complement diverse tastes and styles.
Chumbak Partners with Assembly Luggage for Exclusive Travel Collection
Crafted with a state-of-the-art build quality, the luggage range embodies the perfect fusion of function and form, reflecting classic Chumbak aesthetics.
Iconic Collaboration: Milton and cult.fit Introduce Vibrant Hydration Experience
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
Jaipur Watch Company Blends Heritage and Craftsmanship in Ram Panchayatan Collection
This distinctive range seamlessly marries art and horology, underscoring the brand's dedication to preserving and honoring India's rich cultural tapestry.
BRAVEN by Skoodle: A Sporting Leap into Enriching Childhood Development
Beyond being a mere sports brand, BRAVEN's product lineup is strategically crafted to foster both mental and physical agility among children.
Carat Crush's 'Daily Diamonds' as Timeless Style Statements
The commitment to authenticity echoes through meticulously crafted pieces, making Carat Crush the discerning choice for those seeking a harmonious blend of luxury and practicality.
Axiom Space and Build-A-Bear Continue Space Exploration Partnership with GiGi's Return Mission
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
Yauatcha Bangalore Introduces Exclusive Private Wine Label 'Ivelle' in Collab with Fratelli Wines
After eight months of trials, Ivelle is set to become a unique offering at Yauatcha Bengaluru, enhancing the restaurant's reputation for a vast wine selection that extends beyond rice wine and sake.
Popsicle Unveils Sketch-Style "SpongeBob SquarePants" Frozen Treat Nationwide
Created in collaboration with Nickelodeon and Paramount Consumer Products, these frozen delights will be sold in convenient six-count packs.
Pinkfong Debuts "Baby Shark World for Kids" App on LG Smart TV
“Baby Shark World for Kids” marks Baby Shark’s inaugural dedicated app for Smart TV, available in Korean, English, Simplified Chinese, Japanese, Spanish, Portuguese, and Indonesian across 184 countries.
Tommy Bahama Expands Lifestyle Offerings Through Licensing Agreement with Concept One Accessories
Gina Wilcox, Vice President of Licensing at Tommy Bahama, expresses pride in the partnership, highlighting Concept One Accessories' creation of a collection that seamlessly integrates with the relaxed and well-traveled Tommy Bahama lifestyle.
Universal Music Renews Licensing Deal with Tencent Music in China
Described as a multi-year deal, the renewed agreement emphasizes the shared commitment of both companies to create value for artists and provide exceptional experiences for music lovers.
Global Footwear Company BBC International Collabs with Authentic Brands Group for DC Shoes
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
So Yummy and bella Collab to Unleash Simplified Kitchen Products for Time-Strapped Food Enthusiasts
The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.
ABDL's ZOYA Special Batch Gin Elevates Premium Alcobev Choices
This move signifies the company's foray into the curated luxury gin market, reflecting a strategic shift towards higher-margin ventures.
Rosso Brunello Unveils Opulent Party Wear Range, Elvates Festive Elegance for Men and Women
This exclusive line showcases a variety of premium footwear, including heels, sandals, pumps, and more, designed to leave a lasting impression at any celebration.
Miniso Forges Global Partnership with Care Bears, Unveils Diverse-Themed Product Line
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Hasbro Finalizes $375 mn Sale of Entertainment One to Lionsgate, Executes Blueprint 2.0 Strategy
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
Miffy Makes Debut at Daiso, Introducing Everyday Sparkle in 90 U.S. Stores
The assortment includes Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches, available in all 90 Daiso stores across the U.S.
KIDZ BOP Ventures into Fashion with Exclusive Licensing Deal with IHL Group
This announcement comes on the heels of KIDZ BOP's record-breaking ticket sales for its "Never Stop" live tour and the ongoing expansion of the brand's global presence, extending further into Europe and Latin America.
Crunchyroll Partners with Aniplex to Debut Global Streaming of 'Solo Leveling' Anime Series
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
Clensta Unveils Winter-Ready Body Lotions for Nourished Skin
With scientific acumen and R&D capabilities, Clensta has expanded its product range and raised over 100 crores in funding from investors.
SOL and Siddartha Tytler Unveil 'Unchained': A Fusion of Fashion and Fragrance
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
Escaro Royale's Crafted Fur Boots Hit the Scene
These boots epitomize the pinnacle of winter footwear, seamlessly blending comfort, coziness, and style with plush faux fur lining for unparalleled warmth during colder months.
Dream Theatre Secures Rights for Maradona Consumer Products Program in India
Dream Theatre is set to drive the program in India, collaborating with leading names in apparel, footwear, luggage, gifts, and novelty memorabilia to craft a comprehensive licensing initiative.
Moriah Elizabeth Teams Up with Bonkers Toys to Introduce Mystery Plush Series to Mass Retail
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
Miniso Forges Global Partnership with Care Bears, Unveils a Diverse Range of Themed Products
The partnership encompasses a wide array of products, spanning plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Crunchyroll and Aniplex Unveil Global Anime Debut of "Solo Leveling"
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
MerchGarage Unveils Exclusive Ching's Secret Merchandise Line in Retail Push
The company's partnership with leading names in the shipping and logistics industry further ensures the global delivery of its high-quality products.
Foot Locker Expands Presence in India with Metro Brands and Nykaa Fashion Partnership
Foot Locker, a global leader in sneaker culture, known for creating unparalleled experiences within the global sneaker community, is tapping into the robust Indian market.
McFarlane Toys Secures Multi-Brand Licensing Deal with Hasbro
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
ITV Studios and VBG Debut "The Voice" Winter Virtual Fashion Line on Roblox
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
Funskool India Unveils 13 Engaging Toys and Games, Bridges Entertainment with Learning
Among the newly-launched games is Tornado Force, an electronic game suitable for children above 6 years, simulating 'real wind' to protect a herd of sheep.
Chumbak Unveils Holiday Collection Blending Tradition and Modernity
For enthusiasts of décor that seamlessly blends modernity with traditional aesthetics, the collection presents prints inspired by the ancient palampore textile art.
Zebronics Joins Forces with Santanu Hazarika for a Unique Fusion of Tech and Doodle Art
The upcoming 'Zebronics X Santanu' collection will feature doodle and abstract-art-covered products, spanning audio, IT gadgets, smartwatches, and more.
Da Milano Unveils Winter Apparel Collection 2023: A Symphony of Style and Warmth
With an artful blend of precision and passion, Da Milano presents an exquisite range of leather jackets crafted from two luxurious materials— the supple Napa and the velvety Suede.
Glenmorangie Collabs with Shivan and Narresh to Elevate Indian Luxury Living
The collection serves as an inviting focal point for those with a penchant for creativity and the finer things in life.
Rooh by Shivani Unveils Ethical Elegance with the Peace Silk Collection
Embracing a cruelty-free approach, Peace Silk allows silkworms to complete their natural life cycle, resulting in an exceptionally soft, lustrous texture and breathable silk fabric.
Miraggio and Deme Forge Unprecedented Collab, Defining Modern Elegance
Miraggio and Deme have created a collection that captivates quintessential modern women and sets new standards in the fashion landscape.
Snitch Unveils Sukajan Collection, a Fusion of Tradition and Modernity
The garments in this collection are meticulously crafted with an intricate blend of traditional Japanese motifs and contemporary design elements, resulting in a harmonious fusion of elegance and modernity.
Sherlock H Eyewear: The Monk's Visionary Blend of Tradition and Tech Brilliance
This new line reflects The Monk's commitment to blending traditional beauty seamlessly with contemporary utility, redefining the eyewear landscape.
Pebble and Pepe Jeans Blend Fashion and Technology with Limited Edition Smartwatch
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
Sara Ali Khan Joins Forces with Iconic Denim Brand Lee in India as Brand Ambassador
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.
Cantabil Unveils Winter and Wedding Collection Through Digital Film
The film presents a unique selection from Cantabil's winter collection for men, women, and kids, as well as the wedding collection, against picturesque backgrounds.
DENNISON Sets the Night Ablaze with the Launch of 'Club Wear Collection’
This collection, a fusion of high fashion and contemporary club culture, is poised to reshape the landscape of nightlife fashion with its innovative designs and cutting-edge style.
Dhruv Kapoor Introduces Exclusive, Affordable Collection on AJIO
The designs play with proportions, utilizing a wide array of textiles and handcrafted embroideries while maintaining an extremely wearable silhouette.
SPOYL Partners with Netflix to Unleash Nostalgic 'The Archies' Merchandise in India
Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
Bengal Warriors Gear Up for Pro Kabaddi League 10 with Stellar Brand Lineup
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
ONLY to Introduce an Edgy Anime Twist with Naruto Collection for Fashion-Forward Gen Z
The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.
Essilor Luxottica Elevates Sustainable Fashion with ARNETTE's N2 Collection
With the introduction of 95 percent recycled plastic frames*, the N2 collection radically redefines the remit of resourceful creativity.
Etchcraft Emporium Expands Product Portfolio with Savante Collection
Embodying a commitment to minimalism and timeless design, Etchcraft has established itself as India's pioneer in providing instant customization and engraving services within just 15 minutes since its inception in 2019.
Divya Aggarwal Label Unveils 'Queen of Hearts' FW'23 Collection
Seamlessly blending with the spirit of the Indian festive season, these versatile yet traditional designs go beyond fashion, constituting a movement that empowers women to boldly articulate their identity and grace through delicate designs.
Wrogn Pays Tribute to Armed Forces with A47 Collab, Unveils 'The Indian Infantry Collection
This historic partnership not only sets a unique milestone for the fashion industry but also pays homage to the unsung heroes who protect the nation.
Caprese Unveils Aurora Collection, Elevating Fashion with Color-Changing Tech
This innovative line of bags adds a touch of magic to daily fashion, setting a new standard in the world of accessories.
Manic Panic Collabs with Shalom International for Exclusive Holiday Bath and Body Collection
The Manic Panic Bath and Body Holiday Collection boasts a range of gift sets and products, designed for self-pampering or thoughtful gifting.
Cover Story Unveils "Nomad Land" Collection, Redefines Women's Fashion with Cultural Fusion
The collection pays homage to individuals who value unbridled style, positioning itself as a potential game-changer in contemporary fashion and reaffirming Cover Story's pioneering status in the industry.
Bangalore Watch Company Honors Women in Aviation with New Addition to MACH 1 Collection
Given the unique backstory, the designers at BWC have crafted a new color scheme for the watch. A new light-pink shade called Aerobloom was developed for this watch.
Bata India's Hush Puppies Celebrates 65 Years with Innovative Joy-Spreading Initiatives
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
Starbucks Unveils 'Holiday Classics from The Archies' Beverages, Inspired by Netflix India's Upcoming Flick
Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages.
NBA and Suditi Sports Apparel Extend Licensing Collab
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
Centric Brands Secures Exclusive Licensing Deal for Kids' Apparel with Authentic Brands Group
Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.
Major League Table Tennis and Bally Live Forge Global Partnership for Sport's Innovation
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.
UMG and Sewasew Multimedia Forge Alliance to Expand Music Access in Ethiopia
The Digital Service Provider (DSP) agreement between UMG and Sewasew Multimedia marks a significant stride for the Ethiopian music industry.
Benetton Unveils Premium Cashmere Collection, Redefining Winter Luxury
Crafted with meticulous care and precision, this exquisite range promises unmatched warmth, comfort, and style for fashion enthusiasts with discerning taste.
Levi's Collabs with Barbie Ferreira for a Unique Capsule Collection Blending Artistic Expression and Fashion
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
Shemaroo Entertainment Explores Bollywood Metaverse in Collab with The Sandbox and BharatBox
By blending cinematic heritage with cutting-edge technology, Shemaroo aims to introduce the Bollywood metaverse experience within BharatBox.
Crayola and Cupixel Forge Artistic Convergence with Augmented Reality Experience
The fusion of technology, artist-led instruction, and a supportive community defines the essence of the collaboration's new augmented reality (AR) art kits.
Mad Beauty Partners with Warner Bros. Discovery for Elf-Inspired Beauty Collection Celebrating 20th Anniversary
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
Warner Bros Discovery Global Consumer Products Unveils “Wonka”
WBDGCP has collaborated with renowned licensees, including Converse, Fossil, Funko, and more, to offer an array of products celebrating the whimsical world of Willy Wonka.
Claire’s Partners with Sony Pictures Television – Kids for Global Youth Series
This strategic alliance, facilitated through Claire’s exclusive production studio, CMedia, signifies Claire’s evolution into a brand lifestyle and cultural force through a series of entertainment content initiatives.
Bata India Secures Licensing and Manufacturing Deal for Nine West Lifestyle Brand
According to the footwear company, this agreement endows Bata India with the rights to manufacture, market, and distribute Nine West shoes and accessories throughout India via its retail outlets.
Monster Jam Announces Strategic Partnership with JCB as Official Heavy Equipment Partner
This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.
Maurizio Distefano Licensing Secures Licensing Deal for Tara Duncan with Edizioni Play Press
The collaboration involves the development of an extensive range of products inspired by Tara, her friends, and her adventures on the magical planet OtherWorld. These products include coloring books, activity books, as well as word and number puzzle books
PacSun Unveils Formula 1 Collection for Las Vegas Grand Prix 2023
Within the broader range, a limited-piece collection captures the spirit of Las Vegas through distinctive branding, new styles, designs, and unique color pops.
The Sandbox and Banijay Brands Collab to Bring "Peaky Blinders" and "Black Mirror" to the Metaverse"
Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level.
Aristocrat Gaming Unveils Emoji-Themed Slot Machine, "emoji ALL STARS"
This multi-level progressive game showcases emoji brand icons alongside Aristocrat's all-star characters.
Bata India Partners with Authentic Brands Group to Expand Nine West in India
This collaboration aims to augment Bata India's premium product offerings and cater to the needs of fashion-conscious consumers.
Authentic Brands Group Partners with SHEIN to Introduce Forever 21 to Online Retail
The collection will be exclusively available for purchase on SHEIN's online platforms in the United States, parts of Europe, and Australia, including Shein.com and other SHEIN-branded retail and digital channels.
Shehla Khan Unveils Floral-Inspired Collection Celebrating Femininity and Elegance
The collection also offers a delightful revelation for those seeking something special for their exceptional moments.
KidZania India and Air India Forge Notable Partnership to Elevate Aviation Education at Theme Parks
As a part of this partnership, members of Air India's frequent flyer program, Flying Returns, are now eligible to earn 7 Flying Returns points for every Rs 100 spent on tickets.
Les Petits Unveils Opulent Range of Ethnic Kids' Attire for Diwali Celebrations
This offering allows children to immerse themselves in the festive atmosphere, as the comprehensive collection from their in-house brand, Rang, exudes opulence while harmonizing with the spirit of festivity.
Onitsuka Tiger Unveils Autumn Winter 2023 Collection with India Brand Advocate Rashmika Mandanna
This collection takes its inspiration from the intricate tapestry of Japanese culture, revealing a color palette that pays homage to minimalist aesthetics, with a core foundation of timeless elegance predominantly in signature black.
Birdhichand Ghanshyamdas Jewellers Unveils Exquisite Diamond Jewelry Collection
Every diamond in these creations is meticulously placed to reveal its full brilliance, utilizing uncut polki diamonds and exquisite Zambian and Colombian emeralds to infuse a lush green radiance.
Ferrero India Launches 'Ferrero Collection' - A Premium Gifting Experience
The 'Ferrero Collection' stands as an exquisite addition to Ferrero India's range, tailored for discerning individuals seeking the pinnacle of fine taste.
Tata CLiQ Luxury Unveils Capsul: India’s Premier Multi-brand Streetwear Retailer
This move aims to diversify the selection of brands, spanning premium, bridge to luxury, and luxury segments, catering to a wide spectrum of consumer interests.
Lavie Luxe Unveils Season's Latest Collection for Fashion Aficionados
Lavie Luxe's latest collection is divided into four distinct categories: Tote, Satchel, Sling, and Clutch, catering to the unique desires of discerning fashion connoisseurs.
Balenzia and Playboy Collaborate to Unveil Unique Sock Collection
The Balenzia X Playboy collection is set to make its debut on November 2nd, 2023, just ahead of Diwali, presenting a distinctive and appealing range of socks that seamlessly encapsulate the essence of both brands.
adidas, Arsenal, and Maharishi Unveil Limited-Edition London-Infused Sportswear Collection
The collection also features cutting-edge sportswear in the form of adidas GORE-TEX jackets and pants, offering unparalleled performance suitable for active sports and daily lifestyles.
Mi Arcus Partners with Peanuts Worldwide to Launch a Charming Kids' Collection
This collection is designed for parents, grandparents, and caregivers, offering them a delightful range of outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their cherished friends.
KALKI Fashion Illuminates Diwali with Heartfelt Campaign this Festive Season
The campaign spotlights their much-anticipated Festive Edit ‘23 collection, a harmonious fusion of traditional and contemporary designs that encapsulate the essence of the Festival of Lights.
Authentic Brands Group Teams Up with Kidz Concepts to Expand Aéropostale Kids Line
Under this agreement, Kidz Concepts will undertake the design, manufacturing, and distribution of sportswear, activewear, swimwear, and performance outerwear tailored for both boys and girls within the United States.
The Levy Group Inks Deals with Ben Sherman and Dakine for Expansive Apparel Collections
The forthcoming Ben Sherman collection will primarily concentrate on golf apparel, presenting a range of technical performance styles tailored for men.
Tata CLiQ Luxury Expands its Home Category with Good Earth Collab
This platform will provide effortless access to an extensive range of Good Earth dining ware, encompassing dinnerware, cutlery, serveware, table linen, and more.
Daewoo and Kelwon Join Hands to Chart the Course for India's Retail Evolution
Unlike its previous foray in the Indian market, where the company was selling cars such as the popular Cielo and Matiz, it will now advance into the energy and battery, electronics and e-bikes segments in the near future.
Macy's Unveils a Fusion of Fashion and Technology: mstylelab
The inaugural activation offers an immersive fashion experience, brought to life through the innovative metaverse technology platform Journee.
Bad Bunny and adidas Unveil the Response CL: A Western-Inspired Collab
This new release draws inspiration from the Western universe, representing a unique reinterpretation influenced by Bad Bunny's distinctive style, with the vast desert serving as a wellspring of creativity.
adidas Originals and KoRn Unite for a Collaborative Collection
This partnership is marked by the launch of a special collection that draws inspiration from KoRn's 1996 album, "Life Is Peachy," and commemorates three decades of their influential presence.
BBC Studios Unveils "Bluey" Character Toys in South Korea and Expands Educational Content Offerings
The product line comprises a diverse array of "Bluey" family and friends figures, the Heeler 4WD Family Car, and the endearing "My Best Friend Bluey" plush toy.
Studio 100 Media and Sony Music Germany Extend Long-Term Partnership in Audio Entertainment
This extended licensing agreement empowers Sony Music to continue utilizing audio play rights from Studio 100 Media under their kids and family label, Europa.
THG and Williams Racing Join Forces in Multi-Year Partnership for Innovation and Sustainability
This strategic collaboration positions THG as an official partner in the domains of nutrition, technology, e-commerce, and sustainability.
Anavila's Debut Bridal Collection, Aamod, Celebrates Authenticity and Vedic Wisdom
Aamod, which resonates with the Vedic essence of joy, is an intimate journey where the bride must rediscover her inner sanctuary of beauty and pleasure.
Joester Loria Group Partners with Chiquita Brands for Exclusive Licensing Agreement
In this groundbreaking partnership, JLG assumes the role of the official licensing agency for Chiquita, with a mission to broaden the brand's horizons and forge opportunities for brand extensions.
Max Unveils "Max Festive Collection" for Delhi NCR Shoppers
The grand unveiling of this stylish collection was graced by Indian Actress Ms. Amyra Dastur, who presented the exquisite "Celestial Pop" and "Festive Glam" collection.
VP Racing Fuels and Logo Brands Partner for Officially Licensed Tailgating Program
VP Racing Fuels, Inc a renowned global leader in performance fuels, lubricants, and additives, has joined forces with Logo Brands, Inc a prominent manufacturer of officially licensed products, to establish a licensed tailgating program for VP Racing.
KAZO Unveils Its Captivating Autumn/Winter 2023 Collection: A Celebration of Versatility and Elegance
KAZO's AW'23 Collection pays homage to the timeless charm of sequins, intricately woven into the fabric of figure-enhancing silhouettes.
Wrogn and Disney Unveil MADE TO PLAY Collection
This collection embodies a delightful fusion of nostalgia and contemporary style, embracing pop-culture that transcends the conventional confines of fashion.
Spin Master Finalizes Acquisition of Melissa and Doug for $950 mn
This strategic acquisition is valued at $950 million in cash and is set to facilitate an amalgamation of Melissa and Doug's esteemed expertise in early childhood toys with Spin Master's portfolio.
Random House Graphic Announces Dr. Seuss Graphic Novels Debut in 2024
This innovative Dr. Seuss graphic novel program comprises three captivating chapter book series, each crafted by comic book creators, and each centering on a renowned Dr. Seuss character - the Cat in the Hat, the Grinch, and Sam-I-Am.
Hasbro and Girl Up Unveil 'Girl Innovators of Play' to Empower Young Women in STEM
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
Crunchyroll Collabs with Black White Orange to Expand Licensing Merchandise Programs in India
This collaboration will involve the development of new licensing initiatives in collaboration with fresh partners across various categories.
MGA Entertainment and Crayola Forge Multi-Year Partnership for L.O.L. Surprise! Loves Brand
This program will encompass children's apparel, accessories, home goods, beauty products, and partyware, set to hit the market starting in the spring of 2024, available across various retail channels.
Perry Ellis International Announces Licensing Partnership with Peerless Clothing International
The company has also disclosed that the upcoming product categories encompass suit separates, nested suits, tuxedos, sport coats, and men's topcoats.
Mackly Launches Exciting 'PAW Patrol' Kids' Wear Collection in Collaboration with Viacom18
In this groundbreaking initiative, Mackly introduces not only innerwear but also an extensive range of children's clothing that promises to redefine children's dressing experiences.
Being Human Clothing Launches Women's Collection with Alizeh as the Face
The Being Human Women's Collection is available at over 80 locations across India, with plans for an online presence in the near future, allowing customers to embrace the brand's spirit conveniently.
Campus Activewear Unveils Chunky Sneaker Collection with Sonam Bajwa
The Chunky sneaker collection embodies fashion, comfort, and style, perfectly tailored to meet the demands of the contemporary Indian lifestyle.
Fossil and Disney Collaborate to Mark Disney's 100th Anniversary
This partnership has resulted in a capsule collection of limited- and special-edition timepieces, leather goods, and jewelry that cater to collectors.
SG Sports, Led by APL Apollo, Acquires Bengaluru Spartans for TPL 2023
The fifth edition of the much-anticipated tournament is scheduled for December this year, with all matches slated to take place at the Balewadi Stadium in Pune.
Escaro Royale Launches AirFlexLite Collection, Redefining Comfort in Men's Footwear
Manufactured using high-quality brushed leather, these shoes demand minimal daily upkeep, ensuring a hassle-free ownership experience.
House of Surya Shines Bright with the Unveiling of its Exquisite Bridal Collection 'Sajda'
This collection marks a significant milestone for the brand, as it continues to redefine premium and luxury bridal attire.
Wishful by W Unveils Exclusive Festive Collection in Collaboration with Celebrity Designer Sahil Kochhar
The Wishful Festive Collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship while embracing contemporary trends.
Van Heusen Innerwear Partners with Cricket Star Hardik Pandya for Dynamic Ad Campaign
This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures.