Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
As dawn breaks and the world awakens to the gentle embrace of sunlight, Kahva invites you to immerse yourself in a realm where floral essence breathes life into every design.
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
The DM Monogram Collection, designed for both men and women, adds an exclusive touch to every outfit, while the Geometric Patterned collection caters to refined tastemakers seeking to make a lasting impression.
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
The assortment, offered in black and off-white/tan, presents a total golf-travel solution, ensuring TUMI's legacy of flawless functionality, unmatched quality, and uncompromising attention to detail is maintained on and off the course.
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
This unique partnership between a lifestyle brand and a celebrity designer marks a historic moment being a first for the brand Macroman M Series, a first for parent company Rupa and Company Limited, and a first for the innerwear industry in India.
The exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes.
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
At the essence of Whitemuds' offerings lies an array of unparalleled designs meticulously curated by a talented team spanning Bristol, Birmingham, and India.
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Reliance Jewels introduces this collection not only as a nod to the romantic spirit of the day but also as a representation of the strength and accomplishments of women gracefully managing multiple roles in today's world.
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
Timed around Valentine's Day, this unique range elegantly captures the essence of India's diverse fauna, contributing to a more conscious and responsible fashion narrative.
Arya Giri's brand is a celebration of artisanship, exemplifying hand-woven, handmade, and hand-embroidered creations in India—a commitment to substance, emotion, and heritage in the world of fashion.
Set to be operational by mid-2025, the cutting-edge facility will strategically align with the existing factory in Haryana, presently focused on Lotte Choco Pie production, and boasts a committed investment exceeding Rs 200 crore.
With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.
Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
This strategic move marks a significant milestone for the brand, seamlessly blending the realms of wellness and entertainment, captivating the interest of both health-conscious individuals and avid film enthusiasts.
Chauhan brings a wealth of experience in managing sports and entertainment organizations, positioning him as a key asset for the league's upcoming inaugural edition.
As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
Available exclusively in select markets of Uttar Pradesh, Bihar, and Madhya Pradesh for two months, these special packs are designed to pay homage to the historic event and contribute to the festive spirit.
Meticulously fashioned from 22-carat gold, the "Ayodhya" Collection is a jewellery ensemble inspired by the Ram Mandir, artfully depicting the entire Ramayana narrative.
Crafted with a state-of-the-art build quality, the luggage range embodies the perfect fusion of function and form, reflecting classic Chumbak aesthetics.
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
This distinctive range seamlessly marries art and horology, underscoring the brand's dedication to preserving and honoring India's rich cultural tapestry.
The commitment to authenticity echoes through meticulously crafted pieces, making Carat Crush the discerning choice for those seeking a harmonious blend of luxury and practicality.
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
After eight months of trials, Ivelle is set to become a unique offering at Yauatcha Bengaluru, enhancing the restaurant's reputation for a vast wine selection that extends beyond rice wine and sake.
“Baby Shark World for Kids” marks Baby Shark’s inaugural dedicated app for Smart TV, available in Korean, English, Simplified Chinese, Japanese, Spanish, Portuguese, and Indonesian across 184 countries.
Gina Wilcox, Vice President of Licensing at Tommy Bahama, expresses pride in the partnership, highlighting Concept One Accessories' creation of a collection that seamlessly integrates with the relaxed and well-traveled Tommy Bahama lifestyle.
Described as a multi-year deal, the renewed agreement emphasizes the shared commitment of both companies to create value for artists and provide exceptional experiences for music lovers.
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.
This exclusive line showcases a variety of premium footwear, including heels, sandals, pumps, and more, designed to leave a lasting impression at any celebration.
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
The assortment includes Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches, available in all 90 Daiso stores across the U.S.
This announcement comes on the heels of KIDZ BOP's record-breaking ticket sales for its "Never Stop" live tour and the ongoing expansion of the brand's global presence, extending further into Europe and Latin America.
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
These boots epitomize the pinnacle of winter footwear, seamlessly blending comfort, coziness, and style with plush faux fur lining for unparalleled warmth during colder months.
Dream Theatre is set to drive the program in India, collaborating with leading names in apparel, footwear, luggage, gifts, and novelty memorabilia to craft a comprehensive licensing initiative.
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
Foot Locker, a global leader in sneaker culture, known for creating unparalleled experiences within the global sneaker community, is tapping into the robust Indian market.
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
Among the newly-launched games is Tornado Force, an electronic game suitable for children above 6 years, simulating 'real wind' to protect a herd of sheep.
For enthusiasts of décor that seamlessly blends modernity with traditional aesthetics, the collection presents prints inspired by the ancient palampore textile art.
The upcoming 'Zebronics X Santanu' collection will feature doodle and abstract-art-covered products, spanning audio, IT gadgets, smartwatches, and more.
With an artful blend of precision and passion, Da Milano presents an exquisite range of leather jackets crafted from two luxurious materials— the supple Napa and the velvety Suede.
Embracing a cruelty-free approach, Peace Silk allows silkworms to complete their natural life cycle, resulting in an exceptionally soft, lustrous texture and breathable silk fabric.
The garments in this collection are meticulously crafted with an intricate blend of traditional Japanese motifs and contemporary design elements, resulting in a harmonious fusion of elegance and modernity.
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
The film presents a unique selection from Cantabil's winter collection for men, women, and kids, as well as the wedding collection, against picturesque backgrounds.
This collection, a fusion of high fashion and contemporary club culture, is poised to reshape the landscape of nightlife fashion with its innovative designs and cutting-edge style.
Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.
Embodying a commitment to minimalism and timeless design, Etchcraft has established itself as India's pioneer in providing instant customization and engraving services within just 15 minutes since its inception in 2019.
Seamlessly blending with the spirit of the Indian festive season, these versatile yet traditional designs go beyond fashion, constituting a movement that empowers women to boldly articulate their identity and grace through delicate designs.
The collection pays homage to individuals who value unbridled style, positioning itself as a potential game-changer in contemporary fashion and reaffirming Cover Story's pioneering status in the industry.
Given the unique backstory, the designers at BWC have crafted a new color scheme for the watch. A new light-pink shade called Aerobloom was developed for this watch.
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages.
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.
Crafted with meticulous care and precision, this exquisite range promises unmatched warmth, comfort, and style for fashion enthusiasts with discerning taste.
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
The fusion of technology, artist-led instruction, and a supportive community defines the essence of the collaboration's new augmented reality (AR) art kits.
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
WBDGCP has collaborated with renowned licensees, including Converse, Fossil, Funko, and more, to offer an array of products celebrating the whimsical world of Willy Wonka.
This strategic alliance, facilitated through Claire’s exclusive production studio, CMedia, signifies Claire’s evolution into a brand lifestyle and cultural force through a series of entertainment content initiatives.
According to the footwear company, this agreement endows Bata India with the rights to manufacture, market, and distribute Nine West shoes and accessories throughout India via its retail outlets.
This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.
The collaboration involves the development of an extensive range of products inspired by Tara, her friends, and her adventures on the magical planet OtherWorld. These products include coloring books, activity books, as well as word and number puzzle books
Within the broader range, a limited-piece collection captures the spirit of Las Vegas through distinctive branding, new styles, designs, and unique color pops.
Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level.
The collection will be exclusively available for purchase on SHEIN's online platforms in the United States, parts of Europe, and Australia, including Shein.com and other SHEIN-branded retail and digital channels.
As a part of this partnership, members of Air India's frequent flyer program, Flying Returns, are now eligible to earn 7 Flying Returns points for every Rs 100 spent on tickets.
This offering allows children to immerse themselves in the festive atmosphere, as the comprehensive collection from their in-house brand, Rang, exudes opulence while harmonizing with the spirit of festivity.
This collection takes its inspiration from the intricate tapestry of Japanese culture, revealing a color palette that pays homage to minimalist aesthetics, with a core foundation of timeless elegance predominantly in signature black.
Every diamond in these creations is meticulously placed to reveal its full brilliance, utilizing uncut polki diamonds and exquisite Zambian and Colombian emeralds to infuse a lush green radiance.
The 'Ferrero Collection' stands as an exquisite addition to Ferrero India's range, tailored for discerning individuals seeking the pinnacle of fine taste.
This move aims to diversify the selection of brands, spanning premium, bridge to luxury, and luxury segments, catering to a wide spectrum of consumer interests.
Lavie Luxe's latest collection is divided into four distinct categories: Tote, Satchel, Sling, and Clutch, catering to the unique desires of discerning fashion connoisseurs.
The Balenzia X Playboy collection is set to make its debut on November 2nd, 2023, just ahead of Diwali, presenting a distinctive and appealing range of socks that seamlessly encapsulate the essence of both brands.
The collection also features cutting-edge sportswear in the form of adidas GORE-TEX jackets and pants, offering unparalleled performance suitable for active sports and daily lifestyles.
This collection is designed for parents, grandparents, and caregivers, offering them a delightful range of outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their cherished friends.
The campaign spotlights their much-anticipated Festive Edit ‘23 collection, a harmonious fusion of traditional and contemporary designs that encapsulate the essence of the Festival of Lights.
Under this agreement, Kidz Concepts will undertake the design, manufacturing, and distribution of sportswear, activewear, swimwear, and performance outerwear tailored for both boys and girls within the United States.
The forthcoming Ben Sherman collection will primarily concentrate on golf apparel, presenting a range of technical performance styles tailored for men.
This platform will provide effortless access to an extensive range of Good Earth dining ware, encompassing dinnerware, cutlery, serveware, table linen, and more.
Unlike its previous foray in the Indian market, where the company was selling cars such as the popular Cielo and Matiz, it will now advance into the energy and battery, electronics and e-bikes segments in the near future.
This new release draws inspiration from the Western universe, representing a unique reinterpretation influenced by Bad Bunny's distinctive style, with the vast desert serving as a wellspring of creativity.
This partnership is marked by the launch of a special collection that draws inspiration from KoRn's 1996 album, "Life Is Peachy," and commemorates three decades of their influential presence.
The product line comprises a diverse array of "Bluey" family and friends figures, the Heeler 4WD Family Car, and the endearing "My Best Friend Bluey" plush toy.
This extended licensing agreement empowers Sony Music to continue utilizing audio play rights from Studio 100 Media under their kids and family label, Europa.
Aamod, which resonates with the Vedic essence of joy, is an intimate journey where the bride must rediscover her inner sanctuary of beauty and pleasure.
In this groundbreaking partnership, JLG assumes the role of the official licensing agency for Chiquita, with a mission to broaden the brand's horizons and forge opportunities for brand extensions.
The grand unveiling of this stylish collection was graced by Indian Actress Ms. Amyra Dastur, who presented the exquisite "Celestial Pop" and "Festive Glam" collection.
VP Racing Fuels, Inc a renowned global leader in performance fuels, lubricants, and additives, has joined forces with Logo Brands, Inc a prominent manufacturer of officially licensed products, to establish a licensed tailgating program for VP Racing.
This collection embodies a delightful fusion of nostalgia and contemporary style, embracing pop-culture that transcends the conventional confines of fashion.
This strategic acquisition is valued at $950 million in cash and is set to facilitate an amalgamation of Melissa and Doug's esteemed expertise in early childhood toys with Spin Master's portfolio.
This innovative Dr. Seuss graphic novel program comprises three captivating chapter book series, each crafted by comic book creators, and each centering on a renowned Dr. Seuss character - the Cat in the Hat, the Grinch, and Sam-I-Am.
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
This program will encompass children's apparel, accessories, home goods, beauty products, and partyware, set to hit the market starting in the spring of 2024, available across various retail channels.
In this groundbreaking initiative, Mackly introduces not only innerwear but also an extensive range of children's clothing that promises to redefine children's dressing experiences.
The Being Human Women's Collection is available at over 80 locations across India, with plans for an online presence in the near future, allowing customers to embrace the brand's spirit conveniently.
The fifth edition of the much-anticipated tournament is scheduled for December this year, with all matches slated to take place at the Balewadi Stadium in Pune.
The Wishful Festive Collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship while embracing contemporary trends.
This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures.