Funko Enters Premium Collectibles Business
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
NASCAR and FaZe Clan Launch Limited Edition Merchandise
Since its inception in 2010, FaZe Clan has established itself as one of the world’s most prominent and influential gaming organizations.
Honda Cars Launches its Official Merchandise in India
Designed to cater to the contemporary lifestyle of Honda aficionados, the Honda Collection showcases a diverse array of merchandise. From trendy apparel such as T-shirts, jackets, and caps, each item seamlessly blends functionality with style.
Black White Orange Partners with Playboy for Strategic Merchandise Expansion in India
This collaboration spans various categories, including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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The Beatles Return North American Merchandising Rights to Bravado
The new agreement brings the band?s merchandise business and recorded music catalog together for a unified brand strategy across music and merchandise offerings.
The Souled Store Presents Supima Collection with Jim Sarbh
The Souled Store is taking us through the finer nuances of Supima in the words of Jim Sarbh.
Starbucks Collaborates with The Label Life to Bring Limited Edition Merchandise Collection
The exclusive merchandise collection, The Starbucks India Optimist Series, features an assortment of drinkware and lifestyle accessories.
Team India Retro Cricket Jersey Goes on Sale on MPL Sports
This retro jersey was worn by Team India during the historic Australia-India Series 2020-2021.
Nush x Chacha Chaudhary brings back the 90s nostalgia
Superstar entrepreneur Anushka Sharma has launched a new line inspired by the iconic comic hero Chacha Chaudhary and his giant companion Sabu. The quirky new collection of NUSH aims to bring back chil...
  • By - Aanchal
  • / 2 MIN READ
Le Tote acquires Lord Taylor
Le Tote will now operate 38 brick-and-mortar stores of Lord + Taylor.With the deal closure, Le Tote became the first digitally native brand to acquire an established brick and mortar retailer. The d...
WET ONES CHASES NEW PET PRODUCTS FROM FETCH
Edgewell Personal Care Brands licensed the Wet Ones trademark to Fetch for Pets, a leading manufacturer of pet products.Fetch?s Wet Ones for Pets is expected to hit the market in Q3 2020. The line...
BARBIE PUTS MALIBU DREAM HOUSE ON AIRBNB
Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...
Myprotein launches Diwali-special gift box
Myprotein is launching a Diwali-special gift box this week, containing healthy snacking treats like protein bars, cookies and brownies for fitness lovers in India. The box was launched on 10th...
THE MET NAMES NEW HEAD OF LICENSING AND PARTNERSHIPS
The Metropolitan Museum of Art has tapped Lisa Silverman Meyers to fill the newly created position of head of licensing and partnerships.In the role, Meyers will oversee the planning, coordination a...
Nokia appoints Global Icons
Global Icons has been appointment as the exclusive brand licensing agency for...
DQE onboards global master toy licensee for Jungle Book & Peter Pan
DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...
Head Sports extends into fragrance segment with Kredo Beauty
American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...
Vans, Marvel join forces for a massive footwear collection
Betting big on the fandom of characters from the satchel of Marvel Entertainment,?skateboarding shoe manufacturer Vans has joined forces with Marvel to?unveil their?entire Marvel collection.

Featu...
WWE joins force with Reliance Games to launch WWE Mayhem on mobile
WWE has joined forces with mobile game outfit, Reliance Games to launch WWE Mayhem, an arcade action game featuring WWE Superstars and Legends.The game will offer an enhanced gameplay exper...
CN Asia acquires rights for Xilam's Mr Magoo
After Oggy and the Cockroaches, Xilam has signed a presale for its new animated series ?Mr Magoo? to Cartoon Network Asia.As a part of the deal, Cartoon Network Asia will air the 78 x 7-minute s...
Graphic India raises $5 million, to strengthen its comic brand in India
in a bid to strengthen its comic brands in Indian market, Graphic India Pte Ltd. has raised $5 million in a round led by Liquid Comics LLC with participation from other investors including Start Media...
Reliance Entertainment launches an merchandise range for Golmaal Again
Marking it?s foray into the licensing & merchandising, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India.This exclusive merchandise...
Royal Challengers Bangalore forays into retail through licensing
Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...
Vespa steps into fashion space with footwear range
Reckoning the power of Brand Licensing, Piaggio?has forayed into fashion and lifestyle space with its auto brand?Vespa.Industry leading brand licensing agency, Global Icons, brokered the deal betw...
Cartoon Network reveals 4th Powerpuff girl 'Bliss'
Taking the saga of superpowered sisters Blossom, Bubbles and Buttercup a notch higher, Cartoon Network has?just introduced the fourth member of their crime-fighting team - Blisstina aka Bliss.With ...
American Eagle flies to India
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...
Simon Carter forays in India via licensing tie-up with Aditya Birla Fashion
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...
DQ Entertainment appoints agents for The Jungle Book
In a bid to amp up its presence in merchandise segment, the animation, gaming, live action entertainment production and distribution group DQ Entertainment (DQE) has appointed a bevy of new licensing ...
Chupa Chups forays in beauty segment with Essence
Expanding into beauty segment, lollipop brand Chupa Chups is joining force with German brand - Essence (Cosnova Beauty) to launch a lollipop frenzy with the trend edition, ?I want candy?.As part...
Rovio appoints new head for brand licensing arm
Rovio Entertainment, popular for its property Angry Birds, has appointed Simo H?m?l?inen as the new head of its brand licensing business.A part of the global strategy, this move is aimed at stren...
This is how ICICI bank is encashing upon Baahubali 2
With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco...
Koovs launches Disney collection
AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.The company has created around 100 'Pop Art' styles...
BlackBerry eyes licensees for tablets, wearables & appliances
As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to?integrate BlackBerry Secure software into both BlackBerry-branded a...
WWE launches online shop in India
WWE has announced to?launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of?WrestleMania. The online store will retail?WWE merchandise incl...
Swarovski to roll out Karl Lagerfeld licensed jewellery line
Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he?is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swaro...
Jack Daniel's rolls out Indian Chieftain motorcycle
The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.The new custom-inspired Cheftain mar...
Carhartt launches Eminem-inspired apparel
American rapper Eminem has inked agreement with US workwear brand Carhartt, which will see the launch of exclusive E13-branded products.The collaboration was developed to help raise funds for the Ve...
Smiley announce cross category promotion with Auchan
Smiley has inked deal?with?leading French supermarket and hypermarket chain Auchan, marking the brand's 20th anniversary....
Celine Dion teams with Bugatti Group for handbag collection
Singing sensation Celine Dion has joined hands with The Bugatti Group to introduce her first collection of handbag, luggage and accessory. Crafted by the singer herself, the collection boasts of the m...
Disney India signs exclusive deal with Hotstar
Hotstar has partnered with Disney India to bring its slate of titles onto its video streaming platform. Earlier Disney India announced a television rights deal with Star India in December last year, a...
Amazon Prime Video to stream 'Oggy & the Cockroaches' exclusively in India
Emerging as a major threat to Netflix, Amazon has launched its on-demand video service Amazon Prime Video in India last month. And within a short span of time, it has onboarded all the major brands in...
Zara teams with Smiley for winter collection
The largest fashion retailer Zara has extended its partnership with Smiley Company to include a winter collection of handbags and apparel separates. This is Zara?s yet another association with Smile...
Bobbleheads for Home Alone characters
Fans of Home Alone will now be able to get their hands on Kevin McCallister and the Wet Bandits in Bobblehead?form.The National...