A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Brand licensing

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Reebok and Daniel Moon Reveal Second Collaboration

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Reebok and Daniel Moon Reveal Second Collaboration

The new collection features four vivid designs inspired by Daniel's trail-blazing approach to hair which uses palettes of bright colors to blend one-of-a-kind hairstyles.

KOOL-AID and PUMA Launch Collaboration

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KOOL-AID and PUMA Launch Collaboration

This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles.

Charlotte Tilbury Beauty Steps into the Gaming Industry with GIRLGAMER

Charlotte Tilbury Beauty Steps into the Gaming Industry with GIRLGAMER

This collaboration marks the cosmetics brand's fir...

Revlon Ties Up with Megan Thee Stallion to Launch Makeup Line

Revlon Ties Up with Megan Thee Stallion to Launch Makeup Line

The new line features a new face and eye palette w...

Adidas Brings New Collection with Human Made

Adidas Brings New Collection with Human Made

The two companies are introducing windbreakers, wi...

Haven Unveils New Mr. Men Little Miss Kids Range

Haven Unveils New Mr. Men Little Miss Kids Range

This collection includes comfy bodysuits and cover...

NIKE X Space Jam: A New Legacy Collection Launched

NIKE X Space Jam: A New Legacy Collection Launched

The footwear introduces a new generation of fans t...

Black White Orange to Debut Official ISRO Merchandise in India

Black White Orange to Debut Official ISRO Merchandise in India

Starting with apparel, consumers can also expect o...

Smiley Partners with Concept One Accessories

Smiley Partners with Concept One Accessories

Smiley and Concept One will release a range of pro...

Universal Music Group Signs Licensing Agreement with Lomotif

Universal Music Group Signs Licensing Agreement with Lomotif

Under the agreement, UMG becomes the first major m...

Line Friends Launches ‘Minions x Brown & Friends’ Line

Line Friends Launches 'Minions x Brown & Friends' Line

The new collection features fashion and tech acces...

Aerosoles Collaborates with Laura Ashley for Footwear Collection

Aerosoles Collaborates with Laura Ashley for Footwear Collection

Aerosoles x Laura Ashley collection offers curated...

dUCk X Chupa Chups Fashion Collection Launched

dUCk X Chupa Chups Fashion Collection Launched

The complete line of apparel and scarf accessories...

PunkinFutz Creates Collection of Adaptive Play Products Featuring Sesame Street Characters

PunkinFutz Creates Collection of Adaptive Play Products Featuring Sesame Street Characters

Available now exclusively at JCPenney, the collect...

Reebok Unveils Jurassic Park Footwear and Apparel Collection

Reebok Unveils Jurassic Park Footwear and Apparel Collection

Each footwear model in the Reebok x “Jurassic Park...

Casetify Launches Disney Princess Collection

Casetify Launches Disney Princess Collection

The new collection features designs like Disney’s ...

Hunter and Peppa Pig Tie Up on Second Limited-Edition Collection

Hunter and Peppa Pig Tie Up on Second Limited-Edition Collection

The Hunter X Peppa Pig collection consists of the ...

YWOW Brands Collaborates with Hasbro a New Mini Puzzles Range

YWOW Brands Collaborates with Hasbro a New Mini Puzzles Range

The 24-piece puzzles will be available in most maj...

McDonald’s, Peter Alexander Launch Limited-Edition Pajamas Range

McDonald's, Peter Alexander Launch Limited-Edition Pajamas Range

The new line comprises depictions of McDonald’s ch...

ColourPop Cosmetics Releases “The Powerpuff Girls”- Inspired Makeup Collection

ColourPop Cosmetics Releases "The Powerpuff Girls"- Inspired Makeup Collection

The new collection consists of 15 products in hono...

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