Brand licensing

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TULA enters into first influencer collaboration with Courtney Shields

Glow Hourby Courtney Shields will be launched nationwide on Tula's website and in select Ulta Beauty stores this summer.

2 min read
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NPL Pro 2020- PUBG Mobile League Pro on Nimo TV

If you are a PUBG mobile enthusiast, rejoice as Nimo TV is coming up with Nimo TV PUBGM League Pro (NPL Pro).

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Adidas & McDonald's Launch The "Sauce Pack" Collection In India

The collection features Harden Vol. 4, Dame 6 and TMAC 1.

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Wotch Creations To Launch Smiley Halves In October

SMILEY-Halves will allow consumers to 'Collect & Connect' from Smiley's iconic emoticons, with 22 variations in the first phase of this new children's fidget toy.

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The Awkward Yeti and Heart and Brain sign with Surge Licensing Inc

The Awkward Yeti is a webcomic phenomenon, a series led by the recognized and iconic duo, Heart and Brain.

4 min read
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Just Play Acquires Slinky and Shrinky Dinks

With long-standing legacies as award-winning products that ignite kids' imaginations, both Slinky and Shrinky Dinks will continue to inspire creativity and innovation with new products from Just Play arriving at retailers this fall.

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Top Indian PUBGM Clan Megastars officially signed Nimo TV

Nimo TV released an official announcement that Megastar is officially signed by Nimo TV who is the third clan in PMPL 2020.

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Teyana Taylor collaborates with MAC for new makeup collection

Teyana Taylor x MAC collection includes a highlighter-bronzer Mineralize Skinfinish, four lip liners, three lipsticks and four Lipglasses.

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Irregular Choice, Cloudco tie up to launch Care Bears-inspired accessories line

Irregular Choice x Cloudco Entertainment is a 34-piece collection, highlighting the CareBears' belly badge powers.

4 min read
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Bombay play raises $1.5 mn in pre-Series A funding

The funds will be used to hire the most talented game makers in India and grow internationally.

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Versace's Limited Edition Collections 'MEDUSA ICON & GV SIGNATURE COLLECTION'

Versace's eyewear campaign is set in a futuristic universe that explores the power of technology.

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Ubisoft signs multi-year deals with Funko & Good Smile Company

This comes as part of Ubisoft's ongoing strategy to expand its brands across the collectibles category and launch a range of figures to fans worldwide.

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Kraft Heinz announces new Planters & Kool-Aid Branded Collectibles

Youtooz will bring the adorable PLANTERS Baby Nut and iconic KOOL-AID Man to life through new collectibles to generate consumer excitement.

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Loco enters into a long-term partnership with e-sports firm Fnatic

Under this new collaboration, Loco will be onboarding Fnatic India's entire roster onto the app, who will broadcast exclusive content on Loco.

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Bush's Best Partners With Beanstalk to Extend Product Offering

The agreement is Bush Brothers' first for licensing and the first product will likely ship either next year or in 2022.

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Moonbug to launch 'Mia's Magic Playground' on Sky Kids

This is the first collaboration as part of Moonbug's planned global distribution of the series.

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Adidas ties up with Allbirds to create Environmentally Friendly Shoe

Both companies say that a shoe will have "the lowest ever carbon footprint".

6 min read
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Rocket Licensing Bolsters Preschool Portfolio with Kiri and Lou

Rocket Licensing has signed a deal to manage the consumer products programme for new stop motion animation, award winning series Kiri and Lou.

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Lamborghini drives into esports partnership

Lamborghini has collaborated with the video game "Assetto Corsa Competizione" to launch the esports series, "The Real Race".

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HyperX collaborates with esports team Panda Global for gaming eyewear

The new HyperX Gaming Eyewear Panda Global edition will be made available through Amazon and Panda Global's online store.

Brand licensing

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