A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Betty Boop

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King Features strengthens its core team ahead of Licensing Expo 2018

King Features strengthens its core team ahead of Licensing Expo 2018

King Features - the licensor for Popeye and Betty ...

Moschino celebrates Chinese New Year with capsule collection

Moschino celebrates Chinese New Year with capsule collection

Moschino has launched its first Limited Edition co...

Moschino comes up with Betty Boop capsule collection

Moschino comes up with Betty Boop capsule collection

After launching a fashion line inspired by Cartoon...

King Features rolls out Betty Boop Scent with Gaultier

King Features rolls out Betty Boop Scent with Gaultier

Post the strategic agreements with FILA for Betty ...

King Features appoints ex Iconix Exec

King Features appoints ex Iconix Exec

King Features, a member of Hearst Entertainment an...

Grupo Cortefiel to launch Betty Boop lingerie

Grupo Cortefiel to launch Betty Boop lingerie

Spanish fashion expert, Grupo Cortefiel has joined...

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