A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Astra Force

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Amazon Prime Video acquires Disney’s ‘Astra Force’ featuring Big B

Amazon Prime Video acquires Disney's 'Astra Force' featuring Big B

Strengthening its existing portfolio, Amazon Prime...

Amitabh Bachchan to reveal the first look of ASTRA FORCE

Amitabh Bachchan to reveal the first look of ASTRA FORCE

Graphic India and Disney Channel India are all set...

Narendra Deshpande of Xentrix Studios joins Graphic India

Narendra Deshpande of Xentrix Studios joins Graphic India

Character entertainment company Graphic India has ...

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