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A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
 

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Amazon Prime Video acquires Disney’s ‘Astra Force’ featuring Big B
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Amazon Prime Video acquires Disney's 'Astra Force' featuring Big B

Strengthening its existing portfolio, Amazon Prime...
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Amitabh Bachchan to reveal the first look of ASTRA FORCE
  • Amitabh Bachchan
  • Licence India Bureau
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Amitabh Bachchan to reveal the first look of ASTRA FORCE

Graphic India and Disney Channel India are all set...
  • Licence India Bureau
  • 3 min read
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Narendra Deshpande of Xentrix Studios joins Graphic India
  • Amitabh Bachchan
  • Licence India Bureau
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Narendra Deshpande of Xentrix Studios joins Graphic India

Character entertainment company Graphic India has ...
  • Licence India Bureau
  • 2 min read
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Trending Article
RIL Continues its Acquisitions in 2021; Ventures Independently in Sports, Lifestyle & Entertainment Bizz With Rebranded RISE Worldwide
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RIL Continues its Acquisitions in 2021; Ventures Independently in Sports, Lifestyle & Entertainment Bizz With Rebranded RISE Worldwide
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Budget 2021: Licensing Industry Demands Stringent IP Protection Laws, Ease of Doing Business
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Japanese Brands Bringing To India All Things Kawaii And Quirky
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About Licensing
A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
 
 

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