In a bid to take the superhero fandom to next level and engage with the superhero fans,  Melbourne (Australia) based E... Read More
UK based Designer Parfums has announced addition of the fragrance license of the iconic Playboy brand to their existin... Read More
L'Oréal and Valentino have announced a worldwide long-term license agreement for the creation, development and distribu... Read More
The iconic Play-Doh scent now bears an official trademark. That’s correct, Hasbro has been awarded official recognitio... Read More
The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market... Read More
Bollywood actor Hrithik Roshan has invested Rs 6 crore in Bengaluru-based fitness startup Cure.Fit that is also the fitn... Read More
King Features - the licensor for Popeye and Betty Boop has made a brace of new hires to help fuel the firm’s aggressiv... Read More
In a bid to monetize on the IPL fandom, retail mogul Shoppers Stop has inked exclusive retail merchandise deal with Che... Read More
Rovio Entertainment has unveiled an extensive program for its flagship Angry Birds franchise, that includes an animated ... Read More
Sony Music Entertainment has purchased a 49 per cent stake of DHX Media’s 80 per cent interest in Peanuts.The purc... Read More
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