Hearst Magazines inks licensing pact to launc...

July 13, 2017 | 9:45 am

Hearst Magazines International - the publisher of Cosmopolitan and Esquire, has set the plans rolling for brand licensing as an expansion strategy in India. As reported by Mint, the publisher has pl... Read More

Despicable Me 3 merchandise hits the retail s...

July 6, 2017 | 11:08 am

After the resounding opening of Universal Pictures’ & Illumination’s Despicable Me 3, the franchise has launched its much-awaited official licensed merchandise range in India.The products ... Read More

BCCL launches ‘Miss Diva’ fragran...

July 3, 2017 | 1:16 pm

Bennett, Coleman & Co. Ltd. (BCCL), one of India’s leading multimedia groups, has revealed its first tranche of licensing partners for Miss Diva.Miss Diva is a part of Femina Miss India pag... Read More

This is how Star & Disney are aiming to c...

June 26, 2017 | 7:15 am

In the recent past the movie ‘Udta Punjab’ made it to headlines not just because of the censorship controversy, but also the rampant violation of the copyright policy of as it was distributed via ... Read More

Chhota Bheem’ producer Green Gold Animation...

June 20, 2017 | 6:27 am

In a bid to expand production within their merchandising unit, Green Gold Animation - the makers of Chhota Bheem and Super Bheem has launched a brand new array of products from their roast of charact... Read More

Moschino comes up with Betty Boop capsule col...

June 13, 2017 | 3:17 pm

After launching a fashion line inspired by Cartoon Network's Powerpuff Girls, Moschino has debuted a new spring/summer 2018 capsule collection highlighting the animated fashion icon Betty Boop.Pr... Read More

Salman Khan’s Being Human forays into e...

June 13, 2017 | 10:36 am

Extending the brand 'Being Human' brand named after Being Human Foundation, Bollywood actor Salman Khan has forayed into electric bicycle segment.The e-cycles are available in two variants - BH12 ... Read More

Global Brands & Marquee Brands acquire BC...

June 13, 2017 | 8:40 am

The BCBG Max Azria Group has entered an agreement with Marquee Brands and Global Brands Group to sell a majority of its assets, including its IP, inventory and retail store leases, to the latter.... Read More

Playmates launches Ben 10 inspired toys

June 12, 2017 | 5:04 am

California based toy manufacturer Playmates Toys has forayed its “Ben 10” inspired toy line as a limited exclusive at Toys ‘R’ Us stores across the U.S. and online at ToysRUs.com.The toy ... Read More

Salman Khan veers into electric cycle segment...

June 9, 2017 | 4:53 am

Extending the brand 'Being Human' brand named after Being Human Foundation, Bollywood actor Salman Khan has forayed into electric bicycle segment.The e-cycles are available in two variants - BH12 ... Read More

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