LIMA appoints Jiggy George as Indian represen...

May 24, 2017 | 11:17 am

The International Licensing Industry Merchandisers’ Association (LIMA) has appointed Jiggy George, the CEO of Dream Theatre as its official head for India.India is a strategically important ma... Read More

Chupa Chups forays in beauty segment with Ess...

May 19, 2017 | 12:09 pm

Expanding into beauty segment, lollipop brand Chupa Chups is joining force with German brand - Essence (Cosnova Beauty) to launch a lollipop frenzy with the trend edition, ‘I want candy’.As pa... Read More

eOne’s signs licensing partner for PJ Masks

May 16, 2017 | 11:33 am

Expanding its licensing presence, Entertainment One (eOne) has launched its hit preschool property PJ Masks in the Asia Pacific and Latin America. Also the brand has secured new licensing and merchand... Read More

Mattel inks strategic partnership with Firstc...

May 15, 2017 | 9:54 am

Reinforcing its aggressive retail expansion, world's largest toy maker Mattel has partnered with FirstCry - the online baby and kids store.This partnership will enable Mattel’s Fisher-Price to ... Read More

Yuvi’s brand YouWeCan plans offline sto...

May 13, 2017 | 8:53 am

Post making a mark online, cricketer Yuvraj Singh owned casual-wear brand YouWeCan is now slating plans to take offline route.The brand intends to launch four stores across Hyderabad, Varanasi, D... Read More

This is how ICICI bank is encashing upon Baah...

May 10, 2017 | 7:02 am

With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco... Read More

Amazon Prime Video acquires Disney’s ‘Ast...

May 3, 2017 | 6:20 am

Strengthening its existing portfolio, Amazon Prime Video has now acquired Disney India’s animated series ‘Astra Force’.Produced by Graphic India, ‘Astra Force’ features Bollywood superst... Read More

Status Quo teams with Baahubali franchise, t...

April 26, 2017 | 10:16 am

Betting big on the most awaited movie – Baahubali, Status Quo announced its association with Arka Mediaworks as the official fashion partner for the much awaited Baahubali franchise.This announc... Read More

Jack & Jones partners with NBA

April 25, 2017 | 11:13 am

Europe’s leading men’s fashion brand Jack & Jones has partnered with National Basketball Association for an exclusive capsule collection, the company said in a statement.“NBA is an iconi... Read More

Zeven bags merchandise rights of ICC

April 22, 2017 | 5:30 am

In the biggest multi-geography bet on cricketing gear, sportswear brand Zeven has bagged the licensing rights for International Cricket Council (ICC) merchandise in 23 key markets, including India.... Read More

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