Zeven bags merchandise rights of ICC

April 22, 2017 | 5:30 am

In the biggest multi-geography bet on cricketing gear, sportswear brand Zeven has bagged the licensing rights for International Cricket Council (ICC) merchandise in 23 key markets, including India.... Read More

Smiley teams with Crocs for summer collection

April 20, 2017 | 6:42 am

One of the most popular brands, Smiley has teamed with footwear brand Crocs to launch a range of Smiley inspired Jibbitz charms this summer.Crocs are best known for their super comfy rubber slip-o... Read More

Koovs launches Disney collection

April 17, 2017 | 12:33 pm

AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.The company has created around 100 'Pop Art' styl... Read More

DC launches Kids Super Hero Month

April 8, 2017 | 4:48 am

Celebrating its DC Super Hero Girls brand throughout April, DC Entertainment and Warner Bros. Consumer Products have rolled out a series of special online programming.Especially designed for you... Read More

Burberry appoints Coty as its fragrance licen...

April 7, 2017 | 4:29 am

British luxury brand Burberry has said it will license its fragrances and cosmetics to Coty in a deal totalling $225m (€211m) that will help it develop new products and benefit from the US group's d... Read More

BlackBerry eyes licensees for tablets, wearab...

April 3, 2017 | 6:27 am

As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to integrate BlackBerry Secure software into both BlackBerry-branded a... Read More

WWE launches online shop in India

March 31, 2017 | 5:34 am

WWE has announced to launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of WrestleMania. The online store will retail WWE merchandise in... Read More

Aeropostale India ends exclusivity with Amazo...

March 28, 2017 | 7:43 am

US teen retail brand Aeropostale has put an end to its exclusivity with Amazon.in. Simultaneously, the brand has signed partnerships with other marketplaces including Flipkart, Jabong and Arvind Group... Read More

Smiley to be the face of rebranded M.A.D.E Fo...

March 27, 2017 | 10:05 am

The Smiley Company has announced a promotional partnership with GL Events, one of Europe’s leading exhibition organizers. This new partnership will see France’s major private label food industry s... Read More

PepsiCo ropes in Brand Central for Tropicana

March 27, 2017 | 7:45 am

After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has on-boarded Br... Read More

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