Over 20 years of experience in the licensing and kids entertainment business, with a background in marketing, public relations, communication, sales, and business development. On behalf of BolognaFiere, she has been in charge to build a brand new entertainment and licensing section. The result was the launch of the Bologna Licensing Trade Fair in 2008, the only Italian licensing event, and one of the major appointments in Europe. Actually, this trade show, which takes place in conjunction with the Bologna Children's Book Fair, has become a reference point on kids licensing among the international key players.

Following her expertise in building trade publications, nowadays she is the editor in chief, on behalf of Bm srl, of Licensing Magazine, a leading b2b publication distributed all over the world.

She debuted her career in 2000 in Rai, the Italian Public Broadcaster, where she worked for almost 10 years, following different departments: acquisitions and TV special projects for the kids' channel, RaiSat Ragazzi; business development at RaiTrade (today RaiCom), and organization of Cartoons on the Bay, a major European Animation Festival.