VP and GM, Global Head of Licensing, King Features
Carla Silva joined King Features, a unit of Hearst, in 2016 as VP/GM, Global Head of Licensing. Based in NYC, she oversees global consumer products for the company’s portfolio of classic and new properties includingPopeye, Olive Oyl, Cuphead, Flash Gordon, Moomin, Pucca and others, in addition to new business development. Carla also serves as a Scout for HearstLab, where she identifies and mentors early-stage, women-led startups to help founders build sustainable businesses. Carla’s motivational leadership was recognized by the industry in 2020 when she was named a finalist for the Women in Toys 16th Annual Wonder Women Awards.
With more than 20 years of licensing industry experience, Carla previously served in key roles at Iconix Brand Group, American Greetings, and United Media leading the strategic growth for iconic properties such as Strawberry Shortcake and PEANUTS. Carla graduated with a B.S. in Management, International Business from Kean University.