After marking its presence in South-East Asian market, Chhota Bheem is soon going to venture into countries in Africa an... Read More
Licensing - sought of as a brilliant mode of expansion by brands, has gone major breakthrough with deals happening acros... Read More
Post the great success of Mary Kom – the biopic about five times female World Boxing Champion and Olympic bronze medal... Read More
Disney India's consumer products unit has signed up with bevy of brand to promote Avengers: Age of Ultron, which is cons... Read More
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While man... Read More
Starting from a magazine, Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of th... Read More
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark a... Read More
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandis... Read More
In a candid conversation with license India, Kelvyn Gardner, Managing Drector, LIMA - UK talks about operations of LIMA,... Read More
In a candid conversation with License India, Uday Mathur, Managing Director, Euro Books talks about the slowly and ste... Read More
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