Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retai... Read More
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a s... Read More
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retai... Read More
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the h... Read More
Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the ... Read More
BombayMerch – the distributor of toys and accessories was started as a hobby project. Over the years, the brand has gr... Read More
American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in I... Read More
An alumnus of The University of Nottingham, Alok Kamat found brand licensing to be the best bet for vertical expansion o... Read More
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its ... Read More
Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise ... Read More
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