Taking the Bahubali legacy to lifestyle through li...

April 17, 2017 | 12:03 pm

Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b... Read More

Tapping organised retail through licensing of Bobb...

April 14, 2017 | 5:23 am

Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,... Read More

Swiss brand growing in India through brand licensi...

March 31, 2017 | 7:07 am

Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India seems to have... Read More

India central to our global expansion plans: Nicol...

March 30, 2017 | 10:18 am

Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substantial growth driver for it. In a candid c... Read More

Superhero Toy Store: Tapping the needs of ‘man c...

March 24, 2017 | 10:06 am

The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is w... Read More

Licensing becomes essential in kidswear segment: V...

March 9, 2017 | 10:10 am

Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens... Read More

How brand licensing helped Goalsquad enter offline...

February 27, 2017 | 5:05 am

What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu... Read More

Why licensing is the success formula in gaming biz...

February 25, 2017 | 12:11 pm

What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets which cater to audiences across age... Read More

Licensing was the ‘logical’ step for O...

February 14, 2017 | 10:37 am

Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the character in consumer product segment.In a conversation with License India,... Read More

This is how Bombay Merch is driving long term gain...

February 10, 2017 | 11:59 am

BombayMerch – the distributor of toys and accessories was started as a hobby project. Over the years, the brand has grown to a level where it is directly distributing product lines to the likes of H... Read More

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