Bridging the gap in active wear through PROWL

March 12, 2018 | 12:03 pm

Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversation ... Read More

Renault rides with Iron Man and Captain America

February 20, 2018 | 7:14 am

Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multinatio... Read More

Licensing offers a direct marketing medium to bran...

February 14, 2018 | 7:53 am

Voylla, the fashion jewelry brand launched their exclusive outlet retailing products under Dare by Voylla - the brand for men’s jewelry & accessories. in an interaction with License India,... Read More

Raking moolah of licensing for posters

January 22, 2018 | 9:37 am

It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch One of the many milestones for Posterboy... Read More

Monetizing the ‘Kodak moment’ through licensin...

January 2, 2018 | 9:20 am

The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL – the com... Read More

Alkam finds brand licensing a safer & proven w...

December 18, 2017 | 12:56 pm

An alumnus of The University of Nottingham, Alok Kamat found brand licensing to be the best bet for vertical expansion of his family business, and thus incorporated Alkam License Products – a 100 pe... Read More

Absorba bullish about the kids segment of India

November 22, 2017 | 11:14 am

For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th... Read More

Why licensing is the success formula in gaming biz...

October 25, 2017 | 12:11 pm

What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets which cater to audiences across age... Read More

Fatak Patak addressing the dearth of integrated to...

October 24, 2017 | 9:59 am

An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the brand animated movie series called Fatak Patak. SUndar believes t... Read More

Common Woman looks to create opportunities in lice...

October 13, 2017 | 8:52 am

RK Laxman’s cartoon – the Common Man became famous for portraying the daily struggles faced by common people. A silent spectator, Common Man’s legacy is being carried forward by Laxman’s grand... Read More

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