Established in 1916, PGA of America is world’s largest sports organization with overall presence in more than 35 coun... Read More
In an exclusive conversation with Vedang Patel, Co-founder, The Souled Store sheds light on the growth strategy of the c... Read More
In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how ... Read More
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Rega... Read More
In an exclusive conversation with Biswajit Sarkar, Partner Shabis Marketing LLP sheds light on emerging Brand Licensing ... Read More
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped,... Read More
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the b... Read More
Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy ... Read More
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Rav... Read More
Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And thi... Read More
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