Mumbai Indians increased its merchandise revenue by 2x and licensee by 3x in 2022-23.
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
Honda Collection features a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts.
United Breweries recently launched Queenfisher, beer to suit taste buds of women especially designed and developed by women.
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Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And this category is gradually witnessing merchandise inspired by home-grown content th...
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