The NaMo app and its merchandise website boast an extensive range of products, including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as 'Modi ka parivar,' 'Phir ek baar, Modi sarkar
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
As dawn breaks and the world awakens to the gentle embrace of sunlight, Kahva invites you to immerse yourself in a realm where floral essence breathes life into every design.
The DM Monogram Collection, designed for both men and women, adds an exclusive touch to every outfit, while the Geometric Patterned collection caters to refined tastemakers seeking to make a lasting impression.
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.
The assortment, offered in black and off-white/tan, presents a total golf-travel solution, ensuring TUMI's legacy of flawless functionality, unmatched quality, and uncompromising attention to detail is maintained on and off the course.
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
This unique partnership between a lifestyle brand and a celebrity designer marks a historic moment being a first for the brand Macroman M Series, a first for parent company Rupa and Company Limited, and a first for the innerwear industry in India.
The exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes.
At the essence of Whitemuds' offerings lies an array of unparalleled designs meticulously curated by a talented team spanning Bristol, Birmingham, and India.
Designed to cater to the contemporary lifestyle of Honda aficionados, the Honda Collection showcases a diverse array of merchandise. From trendy apparel such as T-shirts, jackets, and caps, each item seamlessly blends functionality with style.
Gatsby’s Bar being the first cinema in India to feature an F&B menu meticulously curated by four esteemed celebrity chefs Mayank Tiwari, Yutaka Saito, Sarah Todd, and Vicky Ratnani and award winning master mixologist, Santanu Chanda. These collaborations
In an in-depth conversation with IndianRetailer.com, Sudhanshu Pokhriyal, Chief Executive Officer, Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited spoke about the premium product business and its tiles business
Reliance Jewels introduces this collection not only as a nod to the romantic spirit of the day but also as a representation of the strength and accomplishments of women gracefully managing multiple roles in today's world.
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
From collaborating with Indian cricketer Virat Kohli to popstar Rihanna, PUMA has managed to gain immense popularity in the sportswear category in India through its limited edition collections.
Meticulously fashioned from 22-carat gold, the "Ayodhya" Collection is a jewellery ensemble inspired by the Ram Mandir, artfully depicting the entire Ramayana narrative.
The commitment to authenticity echoes through meticulously crafted pieces, making Carat Crush the discerning choice for those seeking a harmonious blend of luxury and practicality.
Rasha Thadani will be contributing to the brand's initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth.
After eight months of trials, Ivelle is set to become a unique offering at Yauatcha Bengaluru, enhancing the restaurant's reputation for a vast wine selection that extends beyond rice wine and sake.
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
Gina Wilcox, Vice President of Licensing at Tommy Bahama, expresses pride in the partnership, highlighting Concept One Accessories' creation of a collection that seamlessly integrates with the relaxed and well-traveled Tommy Bahama lifestyle.
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.
This exclusive line showcases a variety of premium footwear, including heels, sandals, pumps, and more, designed to leave a lasting impression at any celebration.
These boots epitomize the pinnacle of winter footwear, seamlessly blending comfort, coziness, and style with plush faux fur lining for unparalleled warmth during colder months.
Foot Locker, a global leader in sneaker culture, known for creating unparalleled experiences within the global sneaker community, is tapping into the robust Indian market.
For enthusiasts of décor that seamlessly blends modernity with traditional aesthetics, the collection presents prints inspired by the ancient palampore textile art.
With an artful blend of precision and passion, Da Milano presents an exquisite range of leather jackets crafted from two luxurious materials— the supple Napa and the velvety Suede.
Embracing a cruelty-free approach, Peace Silk allows silkworms to complete their natural life cycle, resulting in an exceptionally soft, lustrous texture and breathable silk fabric.
The garments in this collection are meticulously crafted with an intricate blend of traditional Japanese motifs and contemporary design elements, resulting in a harmonious fusion of elegance and modernity.
The film presents a unique selection from Cantabil's winter collection for men, women, and kids, as well as the wedding collection, against picturesque backgrounds.
This collection, a fusion of high fashion and contemporary club culture, is poised to reshape the landscape of nightlife fashion with its innovative designs and cutting-edge style.
Embodying a commitment to minimalism and timeless design, Etchcraft has established itself as India's pioneer in providing instant customization and engraving services within just 15 minutes since its inception in 2019.
Seamlessly blending with the spirit of the Indian festive season, these versatile yet traditional designs go beyond fashion, constituting a movement that empowers women to boldly articulate their identity and grace through delicate designs.
The collection pays homage to individuals who value unbridled style, positioning itself as a potential game-changer in contemporary fashion and reaffirming Cover Story's pioneering status in the industry.
Given the unique backstory, the designers at BWC have crafted a new color scheme for the watch. A new light-pink shade called Aerobloom was developed for this watch.
Crafted with meticulous care and precision, this exquisite range promises unmatched warmth, comfort, and style for fashion enthusiasts with discerning taste.
WBDGCP has collaborated with renowned licensees, including Converse, Fossil, Funko, and more, to offer an array of products celebrating the whimsical world of Willy Wonka.
Within the broader range, a limited-piece collection captures the spirit of Las Vegas through distinctive branding, new styles, designs, and unique color pops.
This offering allows children to immerse themselves in the festive atmosphere, as the comprehensive collection from their in-house brand, Rang, exudes opulence while harmonizing with the spirit of festivity.
This collection takes its inspiration from the intricate tapestry of Japanese culture, revealing a color palette that pays homage to minimalist aesthetics, with a core foundation of timeless elegance predominantly in signature black.
Every diamond in these creations is meticulously placed to reveal its full brilliance, utilizing uncut polki diamonds and exquisite Zambian and Colombian emeralds to infuse a lush green radiance.
This move aims to diversify the selection of brands, spanning premium, bridge to luxury, and luxury segments, catering to a wide spectrum of consumer interests.
The Balenzia X Playboy collection is set to make its debut on November 2nd, 2023, just ahead of Diwali, presenting a distinctive and appealing range of socks that seamlessly encapsulate the essence of both brands.
The collection also features cutting-edge sportswear in the form of adidas GORE-TEX jackets and pants, offering unparalleled performance suitable for active sports and daily lifestyles.
This collection is designed for parents, grandparents, and caregivers, offering them a delightful range of outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their cherished friends.
The campaign spotlights their much-anticipated Festive Edit ‘23 collection, a harmonious fusion of traditional and contemporary designs that encapsulate the essence of the Festival of Lights.
Under this agreement, Kidz Concepts will undertake the design, manufacturing, and distribution of sportswear, activewear, swimwear, and performance outerwear tailored for both boys and girls within the United States.
The forthcoming Ben Sherman collection will primarily concentrate on golf apparel, presenting a range of technical performance styles tailored for men.
This new release draws inspiration from the Western universe, representing a unique reinterpretation influenced by Bad Bunny's distinctive style, with the vast desert serving as a wellspring of creativity.
This partnership is marked by the launch of a special collection that draws inspiration from KoRn's 1996 album, "Life Is Peachy," and commemorates three decades of their influential presence.
Aamod, which resonates with the Vedic essence of joy, is an intimate journey where the bride must rediscover her inner sanctuary of beauty and pleasure.
The grand unveiling of this stylish collection was graced by Indian Actress Ms. Amyra Dastur, who presented the exquisite "Celestial Pop" and "Festive Glam" collection.
The Being Human Women's Collection is available at over 80 locations across India, with plans for an online presence in the near future, allowing customers to embrace the brand's spirit conveniently.
The Wishful Festive Collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship while embracing contemporary trends.
This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures.
The Ace X Series offers a range of strap options, including Silicone, leather, and Steel, allowing you to effortlessly switch between a formal and sporty style.
Since its inception, Rosso Brunello has remained unwavering in its commitment to delivering quality, innovation, and excellence in crafting fine leather goods.
By prioritizing longevity, these eyewear products are engineered to withstand the rigors of daily life, reinforcing their reputation as a dependable choice for consumers.
Embark on a journey of elegance and versatility as you explore our exquisite collection. Discover the flawless fusion of style and inspiration, meticulously crafted to meet your every need.
The new Calvin Klein home collections are set to debut during the New York Home Textiles Market week this month, with the initial agreement term extending through 2028.
The 'Live Epic' campaign perfectly embodies the essence of the Fratini woman, radiating self-assuredness while effortlessly showcasing her distinct style.
This collaboration, scheduled for launch on September 5, 2023, will unveil a limited-edition hand-painted jacket and a hand-painted hoodie, embodying the shared commitment to self-expression and originality that defines both brands.
The goal is to accelerate the expansion of full-price retail operations in physical stores throughout the UK while optimizing growth across Ben Sherman's UK e-commerce, retail, and wholesale segments.
This collection seamlessly melds the distinctive qualities of John Jacobs ? renowned for its elegant eyewear ? with Masaba's trailblazing style, characterized by iconic motifs, vibrant palettes, and a dash of fusion flair.
The limited-edition Skechers x Jen Stark capsule boasts two distinct styles and is exclusively available at skechers.in as well as Skechers retail outlets in India.
This remarkable collection presents both striking statement styles and timeless frames that effortlessly transition from luxurious resort escapes to vibrant city getaways.
Geared towards the outspoken, forward-thinking, and style-conscious Generation Z and millennials, this collection embodies the values of versatility and self-expression that are highly cherished by MADAME's customers.
This collection represents the pinnacle of excellence and is crafted with revolutionary diamond-cutting technology that unleashes infinite flashes of color from handcrafted diamonds.
The Indian menswear brand from Aditya Birla Fashion and Retail Ltd, and ace designer Tarun Tahiliani reinvents the perfect summer style to keep up with the modern man?s celebration.
The photos capture the spirit of the 90s, from the apparel to the styling to the aesthetic, with Hailey?s homage to the era that defines her fashion choices.
The collection includes a range of apparel such as t-shirts, polos, pants, and vests. All pieces in the collection feature the iconic Mumbai Indians logo along with unique designs that reflect the team's spirit and style.
Featuring Mumbai Indian women cricketers, Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, the Digital Video Campaign will run across social media and OTT platforms.
The agreement starts in 2024, ahead of the school?s highly anticipated move to the Big Ten Conference, where it will compete to extend its record-breaking 120 NCAA team national championships.
Featuring natural origin ingredients luxuriously crafted to their finest quality, RALPH?S CLUB PARFUM leaves a lingering trail that follows you throughout the night.
Killer has always adopted customer preferences at an early stage and the new evolving ?GenZ and their personalized taste for body shapes and abilities, drove us to launch ?Killer NXT?.
The future of LQ Milano is bright, with plans to continue curating aesthetic and fashionable designs for kids and building a community of like-minded moms.
Twinset said that Italy-based De Rigo will design, produce and distribute its branded optical frames and sunglasses, with the debut collection launching in March.
BMW M created an exclusive collection of clothing to mark its 50th anniversary. The garment collection constitutes 14 items and each has been branded with a logo stating ?50 Years of BMW M?.
Inspired by the classic character, Miffy, and available in a wide range of patterns and prints, the collection features T-shirts, a sweatshirt, and accessories including bags, a camera strap, and a mug.
The collaboration leverages TUMI innovation and design excellence and Razer?s iconic aesthetic and branding, which is one of the most recognized in the global gaming and esports communities.
Nykaa Fashion?s lingerie and sleepwear brand, Nykd by Nykaa has expanded to launch its sub-brand Nykd All Day to offer athleisure, leisure and activewear for women.
According to McKinsey FashionScope, India is expected to welcome more than 300 international brands in the next two years and a number of these brands are Japan- based.
The Souled Store is a popular name in pop culture merchandise stores and has etched their mark as a relevant and growing enterprise. Our conversation with Harsh Lal explores different avenues of licensing ventures and the expanding horizon.
In conversation with Mr Bhupendra Nagpal, CEO Carlton London talks about why Carlton London enjoys so much popularity in India and its future plans with licensing.
In an exclusive conversation with License India, Mr Lokesh Mishra, COO, Rhiti Group elaborates about the sports induced licensing market and active wear market in India.
Macmerise is a brand that believes in giving gadgets a distinct identity so that apart from the functional benefits that technology accessories offer, they can also act as a medium to express one’s personal style.
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...
POPxo is one of the largest digital communities for women focused towards creating a safe and empowering space for their readers. They boast a total of 43 million active users and 250 partner brands. ...
MINISO India –a lifestyle brand will launch theirmost awaited Marvel Collection at their Connaught Place, Ambience Mall – Vasant Kunj and DLF Mall of India, Noida outlets on 10th August...
In an exclusive conversation with Vedang Patel, Co-founder, The Souled Store sheds light on the growth strategy of the company. Tell us about The Souled Store. How did you ...
BlackMilk Clothing, the Australia-based online fashion house known for its colourful tight-fitting stretchwear products, has partnered with Adult Swim’s Rick and Morty to launch a new 19-pi...
Bonjour has collaborated with Hush Puppies shoes in India. They will be taking care of Hush Puppies new product category – SOCKS. Bonjour will be responsible for product manufacturing, Marketing, an...
Miniso has teamed up with Cartoon Network to present an epic 264-item collection of Adventure Time products in its stores across 62 territories around the world. From Europe to Asia, and Afr...
In an exclusive conversation with Biswajit Sarkar, Partner Shabis Marketing LLP sheds light on emerging Brand Licensing Opportunities in Men’s Personal Care Category in India.Tell us about...
Being Human ? The Salman Khan Foundation together with Mumbai based Style Quotient Jewellery Private Ltd. has introduced Being Human Jewellery?s first exclusive store in Chandigarh.The store hou...
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has set the plans rolling to diversify through brand licensing.Jain Amar Clothing Private Limited (J...
Capsule collections were originally popularised by Donna Karan in the 1980s. The idea was to create a capsule wardrobe that features only the most essential or influential pieces from a collection. A ...
Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy manufacturing. Witnessing the immense potential in toys as a cate...
With the sudden demise of designer Kate spade, ended an era that was a fresh take on luxury goods. The designer who co-founded the eponymous handbag brand in 1993, was found dead yesterday at her home...
Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the nature of capsule collection - a practice that the licensing fraternity is swearin...
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
Since always, fashion has been one of the most favoured segments for licensors, for this segment allows a wider penetration as compared to others. Betting big on this space, a plethora of celebrities ...
Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into t...
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Bollywood actor Salman Khan's Being Human Clothing operating as the retail division of The Mandhana Industries has forayed in Tamil Nadu market by setting up of its first company outlet store in Chenn...
Voylla, the fashion jewelry brand launched their exclusive outlet retailing products under Dare by Voylla - the brand for men’s jewelry & accessories. in an interaction with Licens...
For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...
Started off as a corporate gifting brand, Swiss Military has scaled up by leaps and bounds and is looking to become lifestyle brand in affordable luxury segment through brand licensing, told Anuj Sawh...
Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, and a major credit goes to Marie Claire apparel range, that Epic Brands has licensing rights for....
In a bid to mark presence across segments, Suditi Industries has launched western wear fashion label ‘Nush’ together with film personality Anushka Sharma. I...
For Rajiv Sheth, the CEO & Creative Director of Just Scents Private Ltd, it was the fascination for French perfumes and fine fragrances that led him all the way to France’s ISIPCA, the fines...
Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of the untapped brand equity to veer into new product categories. Going further, th...
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...
BombayMerch – the distributor of toys and accessories was started as a hobby project. Over the years, the brand has grown to a level where it is directly distributing product lines to the likes of H...
American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in India over the next few years. The company, which made a debut in India last mont...
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...
Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Bab...
While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture in...
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
While there is so much anticipation about the sequel of Baahubali and the nation is curious about ‘Why did Kattappa kill Baahubali’, Arka Mediaworks – the production house behind this epic histo...
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t...
Apparently a new mobile phone is like a new car in many ways – a prized possession, a thing to flaunt and incomplete without accessories. Amidst the rising popularity of smartphones, it is the mobil...
No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case...
Dutch brewing company Heineken International has unveiled a new carry-on bag in collaboration with Tumi - the upscale chain known for luggage & briefcases for its annual #Heineken100 program.The...
Rubans – a brand born out of an amalgamation of creativity and business acumen has bagged the licensing rights of French fashion label Marie Claire for fashion Jewelry. The brand not only in...
Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond Jewelry. 20 per cent of all the Jewelr...
Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...
Limited edition capsule collections have been a sweet spot for Disney India, given its successful stints with Satya Paul, Jack & Jones, Coach, UNIQLO, Marc Jacobs, Forever 21 among others. Carryin...
Being ahead of times is one salient feature on which M&B Footwear is burgeoning. And this was pretty much evident in the attitude of Bhai Ajinder Singh, the managing director, who was at the venue...
"A woman who doesn't wear perfume has no future," said Gabrielle 'Coco' Chanel, the famous French fashion designer who introduced the iconic women's perfume, Chanel No. 5 way back in 1921.This bests...
Despite of being niche of the niche, wall coverings industry gained limelight enough to be on favourites list of consumer product arms of brands who have already explored the million growth prospects ...
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...
Being Human Clothing, the apparel line popularly known for its ‘Salman Khan’ connection has been heavily counting on brand licensing, courtesy – a perfect blend of Charity, Celebrity and fashion...
Personal Care manufacturer Vanesa Care has inked a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International Indi...
Fashion industry has been a major contributor to the Indian retail, and is now being seen as the most lucrative segment by licensors to mark their presence.Fashion being one of the most luc...
Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...
Bennett Coleman & Co. Ltd. (BCCL), one of India’s leading multimedia groups has announced a strategic licensing agreement with India’s leading fashion retailer Shoppers Stop to extend ...
Vasa International – a 40 year old export firm has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Rec...
Licensing - sought of as a brilliant mode of expansion by brands, has gone major breakthrough with deals happening across a wide variety of category and lingerie being one of them. Soie, a bra...
As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids’ apparel segment is seeing a new growth horizon, both in monetary terms as well as ...
Ask any young boy, whether he is in New York or Ranchi, how does he like to start his morning routine? And, don’t be too surprised if he highlights that he wants to watch his favourite Power Rangers...
A sports kit by Nike and Apple? Yes, this is how co-branding is being cashed in on by brands to generate sales in conjunction with making their brands popular. The need of the hour is adding value to ...
In a chat with License India, Sanjay Vakharia, Director - Marketing, Spykar talks about the the brand's licensing and merchandising program and ways to balance retail of the licensed merc...
It’s an icon that transcends the globe and is present on a wide range of day-to-day products - Smiley, and it also symbolises ‘happiness’ and ‘good news’.This icon was introduced by Frankl...
Vrinda Oberai :VO: What is your take on the licensing activities in India? Where do you see India five years down the line?Michelle Minieri :MM: On one hand, entrepreneurs and manufacturers in In...
Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...
Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...
Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...
Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...
License India :What percentage of revenue is contributed from online?Anuj Sawhney :At present over 9 to 10% of our sale volume is generated pan-india from online sales. This percentage is constan...
Sweta Pal : Kindly share your perspective on the broader brand licensing industry and the growth opportunities.Neeta Lulla : I would like to highlight that brand licensing industry here is still at a...
Given the booming infrastructure and growing penchant among consumers, fashion holds enormous potential for licensing industry, states designer Neeta Lulla in a conversation with License India....