Political Swag: Parties Target Younger Voters with Quirky Merchandise
The NaMo app and its merchandise website boast an extensive range of products, including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as 'Modi ka parivar,' 'Phir ek baar, Modi sarkar
Fizzy Goblet's Whimsical Summer Footwear Collection
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
From Hemp Apparel to Gaming Chairs: Mumbai Indians' Merchandising Boom
Mumbai Indians increased its merchandise revenue by 2x and licensee by 3x in 2022-23.
Dolce and Gabbana Unveils Spring/Summer 2024 Eyewear Campaign Captured by Mert Alas
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
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IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
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18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
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India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Aadiya Jewels Debuts Mystic Magic Collection
With years of legacy behind it, the brand has earned accolades for its exceptional designs, superior quality, and ethical sourcing practices.
Kool-Aid Partners with Phenom Elite
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
ALDO Elevates Spring '24 Fashion with Celebrity Endorsements
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
Kool-Aid Partners with Phenom Elite
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
United Colors of Benetton Expands Product Portfolio with Summer 2024 Collection
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Merchandise Serves more than just a Revenue Source for Automobile Companies: Honda India
Honda Collection features a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts.
Merchandising Allows us to Expand into Other Categories: Vikram Bahl, CMO, United Breweries Limited
United Breweries recently launched Queenfisher, beer to suit taste buds of women especially designed and developed by women.
Swarovski Elevates Elegance with Ocean-Inspired SS '24 Collection
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
From Starry Visions, K-Beauty Dreams, to Everything in Between
From Starry Visions, K-Beauty Dreams, to Everything in Between
Kahva Pays Tribute to Nature with Elegant Pushpa Collection
As dawn breaks and the world awakens to the gentle embrace of sunlight, Kahva invites you to immerse yourself in a realm where floral essence breathes life into every design.
Da Milano Expands Product Portfolio with Spring Summer 2024 Collection
The DM Monogram Collection, designed for both men and women, adds an exclusive touch to every outfit, while the Geometric Patterned collection caters to refined tastemakers seeking to make a lasting impression.
Jaipur Rugs and Kunaal Kyhaan Seolekar Unveils "Jaanwar" Collection
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
Rosso Brunello Elevates Footwear Trends for Spring/Summer 2024
The Spring/Summer 2024 footwear trends cater to both pragmatic and fashion-forward tastes, with designs boasting a global appeal.
Fenty Beauty by Rihanna launches in India with Nykaa
Valued at a staggering $3 billion, Fenty Beauty has chosen Nykaa, the popular fashion and beauty retailer, as its gateway to the Indian consumer.
Ampverse Partners with Crepdog Crew for Limited Edition T-shirt at College Rivals
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
Sabyasachi Mukherjee Inspires Estee Lauder's Lipstick Palette
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
Haute Couture Finds its Way into Premium Gifts
The Gift Studio partnered with renowned designer Anamika Khanna to introduce their limited edition collection of luxury gift hampers.
myTrident Partners with SHIVAN and NARRESH to Unveil Exclusive Home Collection
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
Disney's Alice Reimagined in Swarovski's Crystal Collab
The partnership between Swarovski and Disney is deeply rooted in a shared legacy of sparking wonder and delight for over two decades.
Sole Connections: Footwear Brands Drive 'Sneakerhead' Culture
The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.
TUMI Elevates Golf Experience with Premium Collection
The assortment, offered in black and off-white/tan, presents a total golf-travel solution, ensuring TUMI's legacy of flawless functionality, unmatched quality, and uncompromising attention to detail is maintained on and off the course.
U.S. Polo Assn. Secures Maharaja Sawai Padmanabh Singh as Global Face
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Marks & Spencer Elevates Bath Time Rituals with Harry Potter Bath Collection
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
The Gift Studio Launches Anamika Khanna Limited Edition Collection
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
Lifestyle Brand Macroman M Series partners with Ace Designer Rohit Bal
This unique partnership between a lifestyle brand and a celebrity designer marks a historic moment being a first for the brand Macroman M Series, a first for parent company Rupa and Company Limited, and a first for the innerwear industry in India.
Papa Don't Preach Collaborates with Viacom18 to Launch Garfield Collection
The exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes.
Whitemuds Unveils Craftsmanship Excellence in Men's Footwear
At the essence of Whitemuds' offerings lies an array of unparalleled designs meticulously curated by a talented team spanning Bristol, Birmingham, and India.
Honda Cars Launches its Official Merchandise in India
Designed to cater to the contemporary lifestyle of Honda aficionados, the Honda Collection showcases a diverse array of merchandise. From trendy apparel such as T-shirts, jackets, and caps, each item seamlessly blends functionality with style.
We will Introduce Culinary Havens to Newer Markets: Renaud Palliere, CEO of The Luxury Collection, PVR INOX
Gatsby’s Bar being the first cinema in India to feature an F&B menu meticulously curated by four esteemed celebrity chefs Mayank Tiwari, Yutaka Saito, Sarah Todd, and Vicky Ratnani and award winning master mixologist, Santanu Chanda. These collaborations
Hindware’s Designer Touch for Luxury Homes
In an in-depth conversation with IndianRetailer.com, Sudhanshu Pokhriyal, Chief Executive Officer, Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited spoke about the premium product business and its tiles business
Reliance Jewels Honors Companionship with Exclusive Valentine’s Day Collection
Reliance Jewels introduces this collection not only as a nod to the romantic spirit of the day but also as a representation of the strength and accomplishments of women gracefully managing multiple roles in today's world.
Diana Penty Adds a Fresh Bloom to The Body Shop's Timeless British Rose Collection
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
We Are Exploring Sports Licensing Opportunities: Rahul Gupta of Balenzia
With 19 stores in India, Balenzia will open three more stores this quarter in high traffic areas such as airports and shopping malls.
Millie Bobby Brown and Delta Galil USA Forge Bold Vision for Ready-to-Wear Fashion
Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
PUMA India’s Fusion of Innovation and Success in Sportswear
From collaborating with Indian cricketer Virat Kohli to popstar Rihanna, PUMA has managed to gain immense popularity in the sportswear category in India through its limited edition collections.
Wacoal India Redefines Modern Elegance with the Unveiling of the Embrace Collection
The intricate lace details seamlessly marry with cutting-edge technology, ensuring not only a perfect fit but also maximum comfort for the wearer.
Growing Trend of Licensed Eyewear Products in India
The licensed eyewear products contribute approximately 3-4 percent to the overall revenue of eyewear category in India
PP Jewellers Crafts Cultural Reverence in 'Ayodhya' Collection Debut
Meticulously fashioned from 22-carat gold, the "Ayodhya" Collection is a jewellery ensemble inspired by the Ram Mandir, artfully depicting the entire Ramayana narrative.
Carat Crush's 'Daily Diamonds' as Timeless Style Statements
The commitment to authenticity echoes through meticulously crafted pieces, making Carat Crush the discerning choice for those seeking a harmonious blend of luxury and practicality.
Silvostyle by PNG Jewellers Signs Rasha Thadani as the New Face of the Brand
Rasha Thadani will be contributing to the brand's initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth.
Birdhichand Ghanshyamdas Unveils Exquisite Festive Jewelry Collection
This exquisite assortment is meticulously crafted to captivate connoisseurs and fashion aficionados alike.
Yauatcha Bangalore Introduces Exclusive Private Wine Label 'Ivelle' in Collab with Fratelli Wines
After eight months of trials, Ivelle is set to become a unique offering at Yauatcha Bengaluru, enhancing the restaurant's reputation for a vast wine selection that extends beyond rice wine and sake.
Licensing Business is Seeing a Paradigm Shift: Priya Nijhara, Director- Disney Consumer Products, India
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
Tommy Bahama Expands Lifestyle Offerings Through Licensing Agreement with Concept One Accessories
Gina Wilcox, Vice President of Licensing at Tommy Bahama, expresses pride in the partnership, highlighting Concept One Accessories' creation of a collection that seamlessly integrates with the relaxed and well-traveled Tommy Bahama lifestyle.
Global Footwear Company BBC International Collabs with Authentic Brands Group for DC Shoes
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
So Yummy and bella Collab to Unleash Simplified Kitchen Products for Time-Strapped Food Enthusiasts
The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.
Brand Licensing is a Growing Trend in India: Prashant Awasthi, AVP Siyaram’s
Siyaram Silk Mills bought rights of Italian lifestyle brand Cadini in 2015 which has grown by triple digit YoY in India.
Rosso Brunello Unveils Opulent Party Wear Range, Elvates Festive Elegance for Men and Women
This exclusive line showcases a variety of premium footwear, including heels, sandals, pumps, and more, designed to leave a lasting impression at any celebration.
Escaro Royale's Crafted Fur Boots Hit the Scene
These boots epitomize the pinnacle of winter footwear, seamlessly blending comfort, coziness, and style with plush faux fur lining for unparalleled warmth during colder months.
MerchGarage Unveils Exclusive Ching's Secret Merchandise Line in Retail Push
The company's partnership with leading names in the shipping and logistics industry further ensures the global delivery of its high-quality products.
Foot Locker Expands Presence in India with Metro Brands and Nykaa Fashion Partnership
Foot Locker, a global leader in sneaker culture, known for creating unparalleled experiences within the global sneaker community, is tapping into the robust Indian market.
Chumbak Unveils Holiday Collection Blending Tradition and Modernity
For enthusiasts of décor that seamlessly blends modernity with traditional aesthetics, the collection presents prints inspired by the ancient palampore textile art.
Da Milano Unveils Winter Apparel Collection 2023: A Symphony of Style and Warmth
With an artful blend of precision and passion, Da Milano presents an exquisite range of leather jackets crafted from two luxurious materials— the supple Napa and the velvety Suede.
Glenmorangie Collabs with Shivan and Narresh to Elevate Indian Luxury Living
The collection serves as an inviting focal point for those with a penchant for creativity and the finer things in life.
Rooh by Shivani Unveils Ethical Elegance with the Peace Silk Collection
Embracing a cruelty-free approach, Peace Silk allows silkworms to complete their natural life cycle, resulting in an exceptionally soft, lustrous texture and breathable silk fabric.
Miraggio and Deme Forge Unprecedented Collab, Defining Modern Elegance
Miraggio and Deme have created a collection that captivates quintessential modern women and sets new standards in the fashion landscape.
Snitch Unveils Sukajan Collection, a Fusion of Tradition and Modernity
The garments in this collection are meticulously crafted with an intricate blend of traditional Japanese motifs and contemporary design elements, resulting in a harmonious fusion of elegance and modernity.
Sherlock H Eyewear: The Monk's Visionary Blend of Tradition and Tech Brilliance
This new line reflects The Monk's commitment to blending traditional beauty seamlessly with contemporary utility, redefining the eyewear landscape.
Cantabil Unveils Winter and Wedding Collection Through Digital Film
The film presents a unique selection from Cantabil's winter collection for men, women, and kids, as well as the wedding collection, against picturesque backgrounds.
DENNISON Sets the Night Ablaze with the Launch of 'Club Wear Collection’
This collection, a fusion of high fashion and contemporary club culture, is poised to reshape the landscape of nightlife fashion with its innovative designs and cutting-edge style.
Dhruv Kapoor Introduces Exclusive, Affordable Collection on AJIO
The designs play with proportions, utilizing a wide array of textiles and handcrafted embroideries while maintaining an extremely wearable silhouette.
Essilor Luxottica Elevates Sustainable Fashion with ARNETTE's N2 Collection
With the introduction of 95 percent recycled plastic frames*, the N2 collection radically redefines the remit of resourceful creativity.
Etchcraft Emporium Expands Product Portfolio with Savante Collection
Embodying a commitment to minimalism and timeless design, Etchcraft has established itself as India's pioneer in providing instant customization and engraving services within just 15 minutes since its inception in 2019.
Divya Aggarwal Label Unveils 'Queen of Hearts' FW'23 Collection
Seamlessly blending with the spirit of the Indian festive season, these versatile yet traditional designs go beyond fashion, constituting a movement that empowers women to boldly articulate their identity and grace through delicate designs.
Wrogn Pays Tribute to Armed Forces with A47 Collab, Unveils 'The Indian Infantry Collection
This historic partnership not only sets a unique milestone for the fashion industry but also pays homage to the unsung heroes who protect the nation.
Caprese Unveils Aurora Collection, Elevating Fashion with Color-Changing Tech
This innovative line of bags adds a touch of magic to daily fashion, setting a new standard in the world of accessories.
Cover Story Unveils "Nomad Land" Collection, Redefines Women's Fashion with Cultural Fusion
The collection pays homage to individuals who value unbridled style, positioning itself as a potential game-changer in contemporary fashion and reaffirming Cover Story's pioneering status in the industry.
Bangalore Watch Company Honors Women in Aviation with New Addition to MACH 1 Collection
Given the unique backstory, the designers at BWC have crafted a new color scheme for the watch. A new light-pink shade called Aerobloom was developed for this watch.
Benetton Unveils Premium Cashmere Collection, Redefining Winter Luxury
Crafted with meticulous care and precision, this exquisite range promises unmatched warmth, comfort, and style for fashion enthusiasts with discerning taste.
Black White Orange Partners with Playboy for Strategic Merchandise Expansion in India
This collaboration spans various categories, including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
Warner Bros Discovery Global Consumer Products Unveils “Wonka”
WBDGCP has collaborated with renowned licensees, including Converse, Fossil, Funko, and more, to offer an array of products celebrating the whimsical world of Willy Wonka.
PacSun Unveils Formula 1 Collection for Las Vegas Grand Prix 2023
Within the broader range, a limited-piece collection captures the spirit of Las Vegas through distinctive branding, new styles, designs, and unique color pops.
Shehla Khan Unveils Floral-Inspired Collection Celebrating Femininity and Elegance
The collection also offers a delightful revelation for those seeking something special for their exceptional moments.
Les Petits Unveils Opulent Range of Ethnic Kids' Attire for Diwali Celebrations
This offering allows children to immerse themselves in the festive atmosphere, as the comprehensive collection from their in-house brand, Rang, exudes opulence while harmonizing with the spirit of festivity.
Onitsuka Tiger Unveils Autumn Winter 2023 Collection with India Brand Advocate Rashmika Mandanna
This collection takes its inspiration from the intricate tapestry of Japanese culture, revealing a color palette that pays homage to minimalist aesthetics, with a core foundation of timeless elegance predominantly in signature black.
Birdhichand Ghanshyamdas Jewellers Unveils Exquisite Diamond Jewelry Collection
Every diamond in these creations is meticulously placed to reveal its full brilliance, utilizing uncut polki diamonds and exquisite Zambian and Colombian emeralds to infuse a lush green radiance.
Tata CLiQ Luxury Unveils Capsul: India’s Premier Multi-brand Streetwear Retailer
This move aims to diversify the selection of brands, spanning premium, bridge to luxury, and luxury segments, catering to a wide spectrum of consumer interests.
Balenzia and Playboy Collaborate to Unveil Unique Sock Collection
The Balenzia X Playboy collection is set to make its debut on November 2nd, 2023, just ahead of Diwali, presenting a distinctive and appealing range of socks that seamlessly encapsulate the essence of both brands.
adidas, Arsenal, and Maharishi Unveil Limited-Edition London-Infused Sportswear Collection
The collection also features cutting-edge sportswear in the form of adidas GORE-TEX jackets and pants, offering unparalleled performance suitable for active sports and daily lifestyles.
Mi Arcus Partners with Peanuts Worldwide to Launch a Charming Kids' Collection
This collection is designed for parents, grandparents, and caregivers, offering them a delightful range of outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their cherished friends.
KALKI Fashion Illuminates Diwali with Heartfelt Campaign this Festive Season
The campaign spotlights their much-anticipated Festive Edit ‘23 collection, a harmonious fusion of traditional and contemporary designs that encapsulate the essence of the Festival of Lights.
Authentic Brands Group Teams Up with Kidz Concepts to Expand Aéropostale Kids Line
Under this agreement, Kidz Concepts will undertake the design, manufacturing, and distribution of sportswear, activewear, swimwear, and performance outerwear tailored for both boys and girls within the United States.
The Levy Group Inks Deals with Ben Sherman and Dakine for Expansive Apparel Collections
The forthcoming Ben Sherman collection will primarily concentrate on golf apparel, presenting a range of technical performance styles tailored for men.
Macy's Unveils a Fusion of Fashion and Technology: mstylelab
The inaugural activation offers an immersive fashion experience, brought to life through the innovative metaverse technology platform Journee.
Bad Bunny and adidas Unveil the Response CL: A Western-Inspired Collab
This new release draws inspiration from the Western universe, representing a unique reinterpretation influenced by Bad Bunny's distinctive style, with the vast desert serving as a wellspring of creativity.
adidas Originals and KoRn Unite for a Collaborative Collection
This partnership is marked by the launch of a special collection that draws inspiration from KoRn's 1996 album, "Life Is Peachy," and commemorates three decades of their influential presence.
Anavila's Debut Bridal Collection, Aamod, Celebrates Authenticity and Vedic Wisdom
Aamod, which resonates with the Vedic essence of joy, is an intimate journey where the bride must rediscover her inner sanctuary of beauty and pleasure.
Max Unveils "Max Festive Collection" for Delhi NCR Shoppers
The grand unveiling of this stylish collection was graced by Indian Actress Ms. Amyra Dastur, who presented the exquisite "Celestial Pop" and "Festive Glam" collection.
KAZO Unveils Its Captivating Autumn/Winter 2023 Collection: A Celebration of Versatility and Elegance
KAZO's AW'23 Collection pays homage to the timeless charm of sequins, intricately woven into the fabric of figure-enhancing silhouettes.
Being Human Clothing Launches Women's Collection with Alizeh as the Face
The Being Human Women's Collection is available at over 80 locations across India, with plans for an online presence in the near future, allowing customers to embrace the brand's spirit conveniently.
Campus Activewear Unveils Chunky Sneaker Collection with Sonam Bajwa
The Chunky sneaker collection embodies fashion, comfort, and style, perfectly tailored to meet the demands of the contemporary Indian lifestyle.
Escaro Royale Launches AirFlexLite Collection, Redefining Comfort in Men's Footwear
Manufactured using high-quality brushed leather, these shoes demand minimal daily upkeep, ensuring a hassle-free ownership experience.
House of Surya Shines Bright with the Unveiling of its Exquisite Bridal Collection 'Sajda'
This collection marks a significant milestone for the brand, as it continues to redefine premium and luxury bridal attire.
Wishful by W Unveils Exclusive Festive Collection in Collaboration with Celebrity Designer Sahil Kochhar
The Wishful Festive Collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship while embracing contemporary trends.
Van Heusen Innerwear Partners with Cricket Star Hardik Pandya for Dynamic Ad Campaign
This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures.
Diesel Unveils Innovative Vert Collection: A Fusion of Technology and Fashion
The exclusive event drew prominent influencers and leading press outlets, reaffirming Diesel's position as an industry trendsetter.
Cult.sport Unveils the Ultimate Fusion of Style and Fitness with Ace X Series
The Ace X Series offers a range of strap options, including Silicone, leather, and Steel, allowing you to effortlessly switch between a formal and sporty style.
Rosso Brunello Unveils the Exquisite "1989 Icon" Collection Elevating Luxury Leather Footwear
Since its inception, Rosso Brunello has remained unwavering in its commitment to delivering quality, innovation, and excellence in crafting fine leather goods.
Voyage Eyewear Introduces the Voyage Air Collection
By prioritizing longevity, these eyewear products are engineered to withstand the rigors of daily life, reinforcing their reputation as a dependable choice for consumers.
Lavie Unveils the Livia Satchel and Bubble Flap Satchel, Elevating Elegance and Innovation
Embark on a journey of elegance and versatility as you explore our exquisite collection. Discover the flawless fusion of style and inspiration, meticulously crafted to meet your every need.
Revman Secures License Agreement with Calvin Klein for Home Accessories, Spring 2024 Launch Planned
The new Calvin Klein home collections are set to debut during the New York Home Textiles Market week this month, with the initial agreement term extending through 2028.
Shoppers Stop Unveils the Fratini 'Live Epic' Collection with Sanya Malhotra as Brand Ambassador
The 'Live Epic' campaign perfectly embodies the essence of the Fratini woman, radiating self-assuredness while effortlessly showcasing her distinct style.
Manic Panic and Wren Glory Unites in a Vibrant Collab
This collaboration, scheduled for launch on September 5, 2023, will unveil a limited-edition hand-painted jacket and a hand-painted hoodie, embodying the shared commitment to self-expression and originality that defines both brands.
Ben Sherman Inks Licensing Deal with BSI Apparel for Menswear Expansion
The goal is to accelerate the expansion of full-price retail operations in physical stores throughout the UK while optimizing growth across Ben Sherman's UK e-commerce, retail, and wholesale segments.
John Jacobs and Masaba Gupta Unveil a Mesmerizing Eyewear Collection
This collection seamlessly melds the distinctive qualities of John Jacobs ? renowned for its elegant eyewear ? with Masaba's trailblazing style, characterized by iconic motifs, vibrant palettes, and a dash of fusion flair.
Skechers Collabs with Artist Jen Stark to Launch Vibrant Footwear Capsule
The limited-edition Skechers x Jen Stark capsule boasts two distinct styles and is exclusively available at skechers.in as well as Skechers retail outlets in India.
Designer Shalini James Expands Product Portfolio with Mantra
The collection features a stunning range of ivory and pastel-colored garments tailored for the vibrant summer season.
Burberry Unveils British Seaside-Inspired Eyewear Collection for Spring Summer 2023
This remarkable collection presents both striking statement styles and timeless frames that effortlessly transition from luxurious resort escapes to vibrant city getaways.
MADAME Expands Product Portfolio with its New Collection Inspired by Disney
Geared towards the outspoken, forward-thinking, and style-conscious Generation Z and millennials, this collection embodies the values of versatility and self-expression that are highly cherished by MADAME's customers.
Emporio Armani Expands its Sustainable Range
The line consists of four models with a bold and modern design, demonstrating the brand's commitment to environmental protection.
Tanishq Launches 'Celeste x Sachin Tendulkar' Collection
This collection represents the pinnacle of excellence and is crafted with revolutionary diamond-cutting technology that unleashes infinite flashes of color from handcrafted diamonds.
TASVA Expands Product Portfolio with ZARI
The Indian menswear brand from Aditya Birla Fashion and Retail Ltd, and ace designer Tarun Tahiliani reinvents the perfect summer style to keep up with the modern man?s celebration.
FILA Debuts Hailey Bieber Collection and Campaign in India
The photos capture the spirit of the 90s, from the apparel to the styling to the aesthetic, with Hailey?s homage to the era that defines her fashion choices.
Wrogn and Virat Kohli Foundation Partner with Karan Johar and Badshah for a Capsule Collection
Wrogn and Virat Kohli Foundation Partner with Bollywood Icons Karan Johar and Badshah for a Limited-Edition Capsule Collection.
Celio India Unveils New Mumbai Indians Range Just Ahead T20 Cricket Season
The collection includes a range of apparel such as t-shirts, polos, pants, and vests. All pieces in the collection feature the iconic Mumbai Indians logo along with unique designs that reflect the team's spirit and style.
Fixderma Skincare Onboards Divya Dutta and Mahesh Thakur for its Latest TVC Campaign
The TVC also highlights the multi-purpose benefits of the brand?s latest launch- Foobetik Cream.
Lotus Herbals Expands Product Portfolio in Collaboration with the Women's Premier League
Featuring Mumbai Indian women cricketers, Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, the Digital Video Campaign will run across social media and OTT platforms.
HanesBrands Expands Product Portfolio in Collaboration with UCLA
The agreement starts in 2024, ahead of the school?s highly anticipated move to the Big Ten Conference, where it will compete to extend its record-breaking 120 NCAA team national championships.
Fastrack Expands Product Portfolio, Unveils Summer Spring'23 Range of Girls Bags
Designed specifically for modern Indian youngsters who value self-expression and are unafraid to experiment with fashion.
Ralph Lauren Fragrances Unveils new RALPH'S CLUB PARFUM
Featuring natural origin ingredients luxuriously crafted to their finest quality, RALPH?S CLUB PARFUM leaves a lingering trail that follows you throughout the night.
Killer Expands Product Portfolio with new Collection 'Killer NXT'?
Killer has always adopted customer preferences at an early stage and the new evolving ?GenZ and their personalized taste for body shapes and abilities, drove us to launch ?Killer NXT?.
Balenzia Expands Product Portfolio with New Range Inspired by Rick and Morty
From the iconic Pickle Rick to the lovable Meeseeks, fans of the show will be thrilled to wear these socks and show off their love for the show.
LQ Milano Expands Product Portfolio, Unveils New Collection
The future of LQ Milano is bright, with plans to continue curating aesthetic and fashionable designs for kids and building a community of like-minded moms.
Twinset Drafts Eyewear License with De Rigo
Twinset said that Italy-based De Rigo will design, produce and distribute its branded optical frames and sunglasses, with the debut collection launching in March.
Hot Topic Expands Product Portfolio, Launches?Harajuku Collective Collection
The collaboration will include several curated drops and conclude with a simultaneous launch in Tokyo, Japan, the U.S., and Canada.
Chokore Expands Product Portfolio, Unveils Exclusive Collection
In a one-of-its-kind initiative, Chokore has announced an exclusive collaboration with actor and style icon Rahul Khanna.
adidas Collabs with Peloton, Launches Apparel Capsule Collection
The size-inclusive collection features five men?s and six women?s garments, each offered to buyers in multiple color ways.
Forever 21 and Airwalk Collabs, Unveils Limited-Edition Collection
The collection includes apparel, footwear, and accessories for men, women, and kids.
BMW M Expands Product Portfolio, Launches Exclusive Apparel Collection
BMW M created an exclusive collection of clothing to mark its 50th anniversary. The garment collection constitutes 14 items and each has been branded with a logo stating ?50 Years of BMW M?.
Miffy and Just Peachy Launches Collaboration
Inspired by the classic character, Miffy, and available in a wide range of patterns and prints, the collection features T-shirts, a sweatshirt, and accessories including bags, a camera strap, and a mug.
Vikrant Massey Collaborates with D2C Brand DaMENSCH
To resonate with this innovative collection, the brand brings Vikrant for its campaign to promote the concept '#MoveFastLiveSlow?.
adidas Expands Product Portfolio, Unveils Supernova for Runners
adidas supernova is specially designed keeping women's needs and comfort in mind.
TUMI Partners with Razer; Unveils Limited-Edition Esports-Inspired Bags?
The collaboration leverages TUMI innovation and design excellence and Razer?s iconic aesthetic and branding, which is one of the most recognized in the global gaming and esports communities.
Rado Expands Product Portfolio, Unveils Iconic Captain Cook Collection in India
The Captain Cook High-Tech Ceramic Diver, inspired by wilderness, water, and adventure embodies the Rado DNA beautifully.
Crocs Collabs with STAPLE, Unveils the Spirit of New York City Street Style
The collaboration integrates STAPLE?s signature design into the iconic Classic Clog silhouette, embracing Crocs? spirit to Come As You Are.
Macmerise Launches Official Alan Walker Merchandise in India at Sunburn Festival 2022
https://www.indianretailer.com/article/technology/digital-trends/the-future-of-digital-marketing-in-india-and-how-retail-brands-can-benefit-from-it.a7875/
Nykaa Fashion expands into athleisure category with Nykd All Day
Nykaa Fashion?s lingerie and sleepwear brand, Nykd by Nykaa has expanded to launch its sub-brand Nykd All Day to offer athleisure, leisure and activewear for women.
Budget 2021: Licensing Industry Demands Stringent IP Protection Laws, Ease of Doing Business
The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.
High Street Essentials Pvt Ltd Forays into Beauty Segment with Indya Skin Care
This brand extension strengthens the company's vision to be a one-stop lifestyle destination for its customers.
Japanese Brands Bringing To India All Things Kawaii And Quirky
According to McKinsey FashionScope, India is expected to welcome more than 300 international brands in the next two years and a number of these brands are Japan- based.
The Rise of Licensing Enterprises - The Souled Store
The Souled Store is a popular name in pop culture merchandise stores and has etched their mark as a relevant and growing enterprise. Our conversation with Harsh Lal explores different avenues of licensing ventures and the expanding horizon.
How Wildcraft repurposed its merchandise amidst the pandemic
Mr Vipul Sirohi, Head- Brand & Category Management, Wildcraft & Wiki talks about the brands journey.
Licensing and Brand extension are the key to growth
In conversation with Mr Bhupendra Nagpal, CEO Carlton London talks about why Carlton London enjoys so much popularity in India and its future plans with licensing.
Know about the trends, consumer behavior & factors propelling growth of Sports Licensing Market
In an exclusive conversation with License India, Mr Lokesh Mishra, COO, Rhiti Group elaborates about the sports induced licensing market and active wear market in India.
UNIQUENESS MARKS UNIQLO’S ENTRY INTO INDIA
A leading casual wear brand, Uniqlo has already opened its third retail store in Delhi in a short span and is now all set for pan-India expansion
  • By - Aanchal
  • / 7 MIN READ
MACMERISE: DOING THE SAME DIFFERENTLY!
Macmerise is a brand that believes in giving gadgets a distinct identity so that apart from the functional benefits that technology accessories offer, they can also act as a medium to express one’s personal style.
  • By - Aanchal
  • / 6 MIN READ
Heel & Buckle London revolutionizes the footwear segment
Shashank Arya, Executive Director, DAR Group talks about his brands Heel and Buckle London and Berleigh.
  • By - Aanchal
  • / 6 MIN READ
FAISAL KHAN LAUNCHES A SPECIAL LINE OF RIDING GEAR- FK-R
He elaborates on his range in a conversation with License India.
  • By - Aanchal
  • / 3 MIN READ
ALBERTO TORRESI TO FORAY INTO BRAND LICENSING
The footwear brand already has a strong retail presence in India
  • By - Aanchal
  • / 4 MIN READ
Madame plans a range of brand extensions
Akhil Jain, Executive Director, Madame talks about their journey as a licensor.
  • By - Aanchal
  • / 4 MIN READ
Our favorite Goan Brand Is On The Rise
Wendell Rodricks dives into brand licensing
  • By - Aanchal
  • / 4 MIN READ
HUFT GIVES PET MERCHANDISE A NEW SPIN
HUFT collaborates with Shivan and Narresh
  • By - Aanchal
  • / 4 MIN READ
GIVING FASHION A NEW SPIN, ALWAYS!
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
  • By - Aanchal
  • / 7 MIN READ
BIBA shines bright with collaborations and expansion in cue
BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...
  • By - Aanchal
  • / 7 MIN READ
POPxo dwells into brand licensing
POPxo is one of the largest digital communities for women focused towards creating a safe and empowering space for their readers. They boast a total of 43 million active users and 250 partner brands. ...
Miniso India to Launch their Most Awaited Marvel Collection on 10th August 2019
MINISO India –a lifestyle brand will launch theirmost awaited Marvel Collection at their Connaught Place, Ambience Mall – Vasant Kunj and DLF Mall of India, Noida outlets on 10th August...
  • By - gargi
  • / 4 MIN READ
“In just 5 years we achieved monthly sales of Rs. 3.5 cr"
In an exclusive conversation with Vedang Patel, Co-founder, The Souled Store sheds light on the growth strategy of the company. Tell us about The Souled Store. How did you ...
  • By - gargi
  • / 11 MIN READ
Blackmilk Inks 'Rick and Morty' Deal For New Clothing Range
BlackMilk Clothing, the Australia-based online fashion house known for its colourful tight-fitting stretchwear products, has partnered with Adult Swim’s Rick and Morty to launch a new 19-pi...
  • By - gargi
  • / 2 MIN READ
A hush-hush affair of Bonjour Socks with Hush Puppies
Bonjour has collaborated with Hush Puppies shoes in India. They will be taking care of Hush Puppies new product category – SOCKS. Bonjour will be responsible for product manufacturing, Marketing, an...
  • By - gargi
  • / 3 MIN READ
MINISO Goes Global With Cartoon Network's ADVENTURE TIME’
Miniso has teamed up with Cartoon Network to present an epic 264-item collection of Adventure Time products in its stores across 62 territories around the world. From Europe to Asia, and Afr...
  • By - gargi
  • / 3 MIN READ
How personal care is an emerging category for licensing?
In an exclusive conversation with Biswajit Sarkar, Partner Shabis Marketing LLP sheds light on emerging Brand Licensing Opportunities in Men’s Personal Care Category in India.Tell us about...
  • By - gargi
  • / 5 MIN READ
Being Human Jewellery Launches Its First Exclusive Store in Chandigarh
Being Human ? The Salman Khan Foundation together with Mumbai based Style Quotient Jewellery Private Ltd. has introduced Being Human Jewellery?s first exclusive store in Chandigarh.The store hou...
Madame: Maximising The Retail Quotient with licensing
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
  • By - gargi
  • / 8 MIN READ
Madame looks to diversify through licensing
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has set the plans rolling to diversify through brand licensing.Jain Amar Clothing Private Limited (J...
  • By - gargi
  • / 3 MIN READ
Capsule collections captivate retailers
Capsule collections were originally popularised by Donna Karan in the 1980s. The idea was to create a capsule wardrobe that features only the most essential or influential pieces from a collection. A ...
  • By - gargi
  • / 7 MIN READ
Licensing is the need of hour for manufacturers
Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy manufacturing. Witnessing the immense potential in toys as a cate...
  • By - gargi
  • / 6 MIN READ
Kate Spade: A journey from brand to a million dollar IP
With the sudden demise of designer Kate spade, ended an era that was a fresh take on luxury goods. The designer who co-founded the eponymous handbag brand in 1993, was found dead yesterday at her home...
Retailers reprise licensing with Capsule Collection
Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the nature of capsule collection - a practice that the licensing fraternity is swearin...
This is how DUKE aims to take a leap in business through licensing
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
  • By - gargi
  • / 6 MIN READ
Marie Claire making it big in retail through licensing
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...
  • By - gargi
  • / 7 MIN READ
Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
Celebs bet big on apparel licensing in India
Since always, fashion has been one of the most favoured segments for licensors, for this segment allows a wider penetration as compared to others. Betting big on this space, a plethora of celebrities ...
Marie Claire Paris forays in salon & wellness segment in India
Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into t...
  • By - gargi
  • / 5 MIN READ
Thomson TV aims to carve a niche in India through licensing
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
  • By - gargi
  • / 4 MIN READ
Move up the value chain through licensing
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
  • By - gargi
  • / 5 MIN READ
Penetrating deeper into Indian retail through licensing
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
  • By - gargi
  • / 4 MIN READ
Bridging the gap in active wear through PROWL
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Being Human forays in Tamil Nadu, launch first store in Chennai
Bollywood actor Salman Khan's Being Human Clothing operating as the retail division of The Mandhana Industries has forayed in Tamil Nadu market by setting up of its first company outlet store in Chenn...
Licensing offers a direct marketing medium to brands
Voylla, the fashion jewelry brand launched their exclusive outlet retailing products under Dare by Voylla - the brand for men’s jewelry & accessories. in an interaction with Licens...
Absorba bullish about the kids segment in India
For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...
  • By - gargi
  • / 5 MIN READ
Licensing a win-win for all
Started off as a corporate gifting brand, Swiss Military has scaled up by leaps and bounds and is looking to become lifestyle brand in affordable luxury segment through brand licensing, told Anuj Sawh...
Epic Brands: Expediting growth through licensing
Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, and a major credit goes to Marie Claire apparel range, that Epic Brands has licensing rights for....
Suditi eyes at 100 cr in 3 years with Nush
In a bid to mark presence across segments, Suditi Industries has launched western wear fashion label ‘Nush’ together with film personality Anushka Sharma. I...
  • By - gargi
  • / 4 MIN READ
Fading the bottlenecks of perfume industry through licensing
For Rajiv Sheth, the CEO & Creative Director of Just Scents Private Ltd, it was the fascination for French perfumes and fine fragrances that led him all the way to France’s ISIPCA, the fines...
How Mandhana Retail Ventures is making the most of Being Human?
Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of the untapped brand equity to veer into new product categories. Going further, th...
HRX – bridging the gap between fashion and fitness
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
  • By - gargi
  • / 6 MIN READ
Superhero Toy Store: Tapping the needs of ‘man child’
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
Licensing becomes essential in kidswear segment: Vasanth Kumar, Max Fashion
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...
  • By - gargi
  • / 4 MIN READ
This is how Bombay Merch is driving long term gains through licensing
BombayMerch – the distributor of toys and accessories was started as a hobby project. Over the years, the brand has grown to a level where it is directly distributing product lines to the likes of H...
Ishanya positioning Ashley around American lifestyle
American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in India over the next few years. The company, which made a debut in India last mont...
  • By - gargi
  • / 6 MIN READ
Multiplying the brand growth through licensing
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...
  • By - gargi
  • / 4 MIN READ
What made Biotique foray in brand licensing?
Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Bab...
Making biz of Licensing plus T-shirts market
While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture in...
  • By - gargi
  • / 5 MIN READ
How Portronics has expanded its reach through brand licensing?
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
Baahubali to alter the Indian licensing industry
While there is so much anticipation about the sequel of Baahubali and the nation is curious about ‘Why did Kattappa kill Baahubali’, Arka Mediaworks – the production house behind this epic histo...
  • By - gargi
  • / 7 MIN READ
This is what will work in licensing industry
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t...
The big business of licensing in mobile accessories
Apparently a new mobile phone is like a new car in many ways – a prized possession, a thing to flaunt and incomplete without accessories. Amidst the rising popularity of smartphones, it is the mobil...
This is why Myntra is an ideal licensee for brands in India
No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case...
  • By - gargi
  • / 8 MIN READ
How this brewing brand is expanding through licensing?
Dutch brewing company Heineken International has unveiled a new carry-on bag in collaboration with Tumi - the upscale chain known for luggage & briefcases for its annual #Heineken100 program.The...
Rubans aims 40% growth through licensing
Rubans – a brand born out of an amalgamation of creativity and business acumen has bagged the licensing rights of French fashion label Marie Claire for fashion Jewelry. The brand not only in...
How Style Quotient is pulling Gen Y through licensing?
Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond Jewelry. 20 per cent of all the Jewelr...
  • By - gargi
  • / 5 MIN READ
Tangerine monetising from power of Masterchef Sanjeev Kapoor
Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...
What made established brands reckon power of licensing?
Limited edition capsule collections have been a sweet spot for Disney India, given its successful stints with Satya Paul, Jack & Jones, Coach, UNIQLO, Marc Jacobs, Forever 21 among others. Carryin...
M&B ahead of times in Indian licensing market
Being ahead of times is one salient feature on which M&B Footwear is burgeoning. And this was pretty much evident in the attitude of Bhai Ajinder Singh, the managing director, who was at the venue...
  • By - gargi
  • / 9 MIN READ
Smelling the business through licensing
"A woman who doesn't wear perfume has no future," said Gabrielle 'Coco' Chanel, the famous French fashion designer who introduced the iconic women's perfume, Chanel No. 5 way back in 1921.This bests...
Marshall getting brands on walls
Despite of being niche of the niche, wall coverings industry gained limelight enough to be on favourites list of consumer product arms of brands who have already explored the million growth prospects ...
Why brand Licensing spells constructive outlook for Bonjour?
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...
How Being Human Clothing is making the most of Celebrity licensing?
Being Human Clothing, the apparel line popularly known for its ‘Salman Khan’ connection has been heavily counting on brand licensing, courtesy – a perfect blend of Charity, Celebrity and fashion...
  • By - gargi
  • / 4 MIN READ
Superman deodorants mark our foray in licensing
Personal Care manufacturer Vanesa Care has inked a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International Indi...
Licensing dons a fashionable avatar
Fashion industry has been a major contributor to the Indian retail, and is now being seen as the most lucrative segment by licensors to mark their presence.Fashion being one of the most luc...
Experience helps us understanding the needs of licensors
Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...
Femina FLAUNT delineates the progressive woman
Bennett Coleman & Co. Ltd. (BCCL), one of India’s leading multimedia groups has announced a strategic licensing agreement with India’s leading fashion retailer Shoppers Stop to extend ...
  • By - gargi
  • / 11 MIN READ
India not a country, but a continent for businesses
Vasa International – a 40 year old export firm has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Rec...
Ladies are fond of Warner Brother characters
Licensing - sought of as a brilliant mode of expansion by brands, has gone major breakthrough with deals happening across a wide variety of category and lingerie being one of them. Soie, a bra...
More snug for the character
As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids’ apparel segment is seeing a new growth horizon, both in monetary terms as well as ...
  • By - gargi
  • / 9 MIN READ
Power Rangers! Assemble!
Ask any young boy, whether he is in New York or Ranchi, how does he like to start his morning routine? And, don’t be too surprised if he highlights that he wants to watch his favourite Power Rangers...
  • By - gargi
  • / 4 MIN READ
Brand-in-Brand and Together They Grow
A sports kit by Nike and Apple? Yes, this is how co-branding is being cashed in on by brands to generate sales in conjunction with making their brands popular. The need of the hour is adding value to ...
Licensing captivates the apparel sector!
In a chat with License India, Sanjay Vakharia, Director - Marketing, Spykar talks about the the brand's licensing and merchandising program and ways to balance retail of the licensed merc...
  • By - gargi
  • / 1 MIN READ
Have a nice day!
It’s an icon that transcends the globe and is present on a wide range of day-to-day products - Smiley, and it also symbolises ‘happiness’ and ‘good news’.This icon was introduced by Frankl...
Bradford: On Indian Turf
Vrinda Oberai :VO: What is your take on the licensing activities in India? Where do you see India five years down the line?Michelle Minieri :MM: On one hand, entrepreneurs and manufacturers in In...
India: New home for Versace
Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...
  • By - gargi
  • / 3 MIN READ
In Focus: Awakening to IP Rights
Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...
  • By - gargi
  • / 9 MIN READ
An eye for licensing
Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...
From instant magic to consumer durables
Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...
  • By - gargi
  • / 4 MIN READ
Swiss Military to announce Indian licensing partners
License India :What percentage of revenue is contributed from online?Anuj Sawhney :At present over 9 to 10% of our sale volume is generated pan-india from online sales. This percentage is constan...
  • By - gargi
  • / 6 MIN READ
Licensing for real estate and cosmetics is key focus
Sweta Pal : Kindly share your perspective on the broader brand licensing industry and the growth opportunities.Neeta Lulla : I would like to highlight that brand licensing industry here is still at a...
Fashion licensing can be profitable
Given the booming infrastructure and growing penchant among consumers, fashion holds enormous potential for licensing industry, states designer Neeta Lulla in a conversation with License India....