Swati leads the marketing function at Godrej Appliances. A B.Sc Economics graduate from St.Xavier’s Kolkata and an MBA Marketing from Xavier Institute of Management, Swati began her career in the IT sector at Polaris Software Lab. She moved on to Consumer Research at Indian Market Research Bureau International which laid the foundation for a career in marketing. She joined Godrej Appliances in 2006 in the marketing function and in the next 9 years, took on different responsibilities, till she was promoted to Head – Marketing in 2015. In her current role, she oversees all aspects of marketing – communication and media, public relations, digital and ground presence, apart from driving conversions through Exclusive Brand Outlets and a force of 2000+ store front customer advisors.