In Association With

20-21 August, 2017

Hotel Sahara Star, Mumbai

Masterclass Agenda

The Masterclass will explain you the strategies to make the most of the available licensing rights. It will introduce you to the win-win strategy to adapt the model and will teach you how to:

19th August 2017
10:00 – 11:00 Registration
11:00 – 11:15 Masterclass Keynote
11:15 – 12:30 How to convert your brand into intellectual property (IP)?
12:30 – 13:30 Expanding vertically & horizontally at retail through diversification
13:30 – 14:30 Lunch
14:30 – 16:00 Taking home-grown brands at global landscape
16:00 – 17:00 IP protection in India
20th August 2017
11:00 – 12:30 Knowing the grey areas of brand licensing
12:30 – 13:30 Tips to carve the best deals for both the licensee as well as the licensor
13:30 – 14:30 Lunch
14:30 – 15:30 Roles and responsibilities of licensing agent
15:30 – 17:00 How is it beneficial for both the