Hiren Mody is Group Vice President at 11SPORTS and Chennaiyin FC, He is responsible for all commercial functions of the Group. He has been instrumental in setting up Ultimate Table Tennis from its inaugural season when he was with IMG Reliance as the Deputy General Manager of Business Development. At IMGR he was responsible for launching new IPs and handling the marketing rights agreement with the Basketball Federation of India. While at IMGR, he also launched the Indian Schools and Colleges Basketball League under the aegis of the federation and was also a part of the IMGR consulting team. His key passion is to take up the challenge of establishing non-cricket sports in the country with Ultimate Table Tennis and Chennaiyin FC at the forefront currently.