Tag Archives: Super Bheem

Chhota Bheem’ producer Green Gold Animation plans to expand with new merchandise line

June 20, 2017 | 6:27 am


In a bid to expand production within their merchandising unit, Green Gold Animation – the makers of Chhota Bheem and Super Bheem has launched a brand new array of products from their roast of characters.

In a strategic move, Green Gold Animation has established their first plush manufacturing unit in Hyderabad named Benny N Bunny Toys India Pvt Ltd, to cater to the growing market demands for plush range.

This pushes Green Gold to the top notch slot in the toys and merchandising industry. The unit now serves as a production facility to many other relevant players in the market, making it an independent SBU within Green Gold’s business interests.

With this production facility, Green Gold is looking to not only cater to the demand for their own IPs, but also execute for other brands, characters and companies.

The company is now producing generic toys and dolls as well. The new line of generic merchandise hits over seventy unique items ranging from toys, dolls, teddy bears, animal soft toys, fruit/ animal shaped school bags, cushions to mini couches for toddlers in a wide variety of designs, prints and color combinations.

Priced between INR 249 to INR 1,699, the range is being retailed through leading hyper market chain, Hypercity and through the leading online shopping websites like Amazon and First Cry.

Talking about the launch of new line of merchandise, Samir Jain, COO & Executive Director, Green Gold Animation Pvt. Ltd said, “We introduced Benny & Bunny into the Green Gold family and that gives us the assurance of world class quality and best technology.”

“We target to scale up our production capabilities and operations which will give us confidence to not only focus on our characters merchandise but also reach out to other significant players. This is a vast and dynamic market so we will keep innovating and expanding. We have a simple fun-filled agenda to make the kids experience the brand more closely.”

Amazon inks pact with Green Gold Animation

October 19, 2016 | 12:45 pm


Amazon and Green Gold Animation have strike a multi-year content deal which will entitle Amazon Prime Video India to be the exclusive subscription streaming home for all of Green Gold Animation’s future TV episodes and TV movies. of

This deal covers all the content of Chhota Bheem, Super Bheem and Mighty Raju, which will be available on a streaming platform for the first time ever.  Prime members in India will have also have access to Green Gold Animation’s vast library of top-rated shows and movies like Krishna BalaramChorr Police, Luv Kush, Vikram and Betaal and Krishna and the immensely-loved film, Chhota Bheem Himalayan Adventure amongst many others. Green Gold’s merchandise, toys and books are also available on Amazon.in

“Green Gold Animation is a leading creator of premium kids’ content and Amazon Prime Video is delighted to offer a home to their much-loved content for kids and their families.  This partnership will offer Amazon Prime members the very best content for their kids to watch and be delighted by” said Nitesh Kripalani, Director and Country Head, Amazon Video India.

“This is the first step to exclusively bring the best-in-class kids’ entertainment to children in India,” he added.

“We are excited that Chhota Bheem, India’s #1 Kids show for last 9 years would now be available on Amazon Prime Video. Indian Kids will now have better Digital experience with our imaginative content as now they can view their favourite show when they want and where they want,” said Rajiv Chilaka, Founder and CEO, Green Gold Animation.

After licensing, Chhota Bheem considers franchising as well for expansion


India’s favourite home-grown toon character, Chhota Bheem, is evolving, gaining new powers and getting a new storyline. Along with inking licensing pacts with some of the big names in FMCG and lifestyle segment, Green Gold Animation, the parent company of this home-grown property, is also considering franchising as a route to scale up, revealed Samir Jain, COO, Green Gold Animation.

What is new with Chhota Bheem in terms of content?

In terms of content, Chhota Bheem has been re-made in form of a 3D show – a TV movie. So now we have two TV movies in place and the show has been rated very high with Chhota Bheem in a different avatar all together

Another is that we are planning to release Chhota Bheem theatrical movie in summer 2017 that movie ‘Kung Fu Dhamaka’ which will be hardcore slapstick out-and-out comedy. Licensing process is going to b rolled out in January because this is going to be converted from a 3D movie to a TV series. Typically it takes three months for a new movie to roll out. The series will be on air from December 2016 with new episode every time and by that time the property will be known and matured enough in the market.

What are your plans regarding Chhota Bheem Classic?

Chhota Bheem Classic has moved in GCC countries and we have released Chhota Bheem Himalayan Adventure as a theatrical movie in UAE in the month of July and now the content through Etisalat BOD and also Emirates Airlines. It is already available on these platforms. The big bang is that this year the brand ambassador of Global Village Dubai is Chhota Bheem. With this the brand is expanding and we are moving ahead with merchandising in the Middle East.

What have been the key markets for Chhota Bheem licensing program?

Globally in terms of content we are present in 12 countries including Indonesia, Malaysia, Mauritius etc. and now we are also extending merchandising to these countries.

What per cent of your revenue is driven through licensing?

Total 40 per cent of our revenue is being generated from L&M

What are the recent deals that you’ve inked pacts?

We have inked pact with Monginis for Chhota Bheem cakes, Havmor for ice-cream and Asian Paints for wallpapers, paintings etc. All of them are Pan-India deals. Though Monginis is West dominated brand but is very organized in terms of retail landscape, and has done very good numbers. That is why we have inked pact with them.

Talk to us about your scale-up plans.

At the moment we have 18 stores operating on franchised model and we are also increasing focus on shop-in-shop model with various retailers. We have added two stores operational now in hyper format with Hypercity. Few other alliances are in pipeline. For franchised stores investment will be from Rs 10 lakh onwards and area would be from 300 to 400 sq ft.