Universal Brand Development has announced the global merchandising program for Jurassic Word sequel, The Fallen Kingdom.
In words of Vince Klaseus, President of Universal Brand Development, “The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018.
“Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”
Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments.
“This will be a focused UK campaign with opportunities to maximise the popularity of the franchise throughout 2018, starting with a focus on the classic movie and moving into activity for the release of Jurassic World: Fallen Kingdom, followed by back to school and subsequently the DVD release,” said Hannah Mungo, country director UK & Ireland Consumer Products at NBC Universal Brand Development.
Locally, the UK licensing programme now boasts 27 licensees including Aykroyds, TDP Textiles, Fabric Flavours, White Optics, Roy Lowe and Sons, Trademark Products, Fashion UK and Smith & Brooks for apparel and accessories; Character World, Corsair and DNC for homewares; Danilo for cards; Mondo SPA, Skyrocket Toys and Cartamundi for toys and games; Whitehouse Leisure for arcade plush and games; Finsbury Food Group and Bon Bon Buddies for cakes and confectionery; Procos for party supplies; Carlton Publishing, and RMS and IG Design Group for activity products. Plus Sambro for novelty, Kid Design for audio electronics, Pyramid for social stationary and posters.
“Early commitment from such strong licensing partners as these indicates the confidence we all have in this much loved entertainment brand.”