A marketing strategist with a penchant for creating and establishing regional and PAN India brands across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has a passion towards influencing customers’ mindset across national and international markets by being a creative and business choir for generating optimal brand equity using traditional and digital media.

Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.