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LABELS AWARDS 2022

Labels Awards recognises excellence in Licensing and brilliant executions across Animation, Brand, Entertainment, Lifestyle and Sports. This award is a recognition of great work done by Licensors, Licensees and Branding Marketers in Brand Licensing and extension space.

CATEGORIES FOR EXCELLENCE

It extends a credible platform to recognize excellence in the industry. In the effort of acknowledging the best in each sphere of licensing, we are pleased to offer an exhaustive categories for licensors, licensees, agents and all who are linked with the industry.

A) Brand Licensors

1. Most Popular Animation Character of the Year

Open to: All production houses, content platforms, media companies with rights for a particular character.
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2. Most Popular Animation Series of the Year

Open to: All production houses, content platforms, media companies with rights of an animation series.
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3. Most Popular Animation film of the Year

Open to: All production houses, director, animation studios.
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4. Best Background & animation character Design in a Feature Film

Open to all character designers, animators and artists.
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5. Most popular channel or platform for animated content

Open to : All media channels, kids channels and content platforms
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6. Young Animater of the Year

Open to all rising and upcoming design professionals in animation industry
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7. Leader in Animation of the Year

Open to all design professionals in animation industry with a celeberated body of work for about a decade
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8. Animation Studio of the Year

Open to all animation studios who are behind some of the most popular animation content.
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9. Character Licensor of the Year

Open to all character IP owners with excellent work in licensing.
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10. Cartoon character of the Year

Open to all cartoon charactors with excellence work in brand licensing
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1. Most Iconic Brand Extension of the decade

Open to : All brand extensions happened in last one decade.
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2. Most Effective Brand Extension of the Year

Open to : All brand extensions happened in last one year
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3. Best Co-Branded Product of the year

Open to : All brands who partnered with another brand to create an effective co-branded product.
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4. Most Powerful Brand of the Year (Established)

Open to : All brands who have unlocked potential and is loved by its consumer.
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5. Most Powerful Brand of the Year (Emerging)

Open to : All brands who have unlocked potential and is loved by its consumer.
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6. Most Powerful internet Influencer of the Year (Established)

Open to all : Tik Tok, Facebook, Youtube, Twitter, Instagram and Linkedin stars (Over 1M followers)
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7. Most Powerful internet Influencer of the Year (Emerging)

Open to all : Tik Tok, Facebook, Youtube, Twitter, Instagram and Linkedin stars (Under 1M followers)
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8. Most popular Youth Brand

Open to : All brands with a large youth fan following. Media Brands / Consumer Durable Brands / Platforms / Others. Under 1M followers
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9. Best Licensed Food Or Beverage Brand

Open to: All licensed food, confectionery, beverage, restaurant or eateries brands that have executed licensing activity
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10. Marketer of the Year

Open to : futursitic marketing leader who has done exceptional work in Licensing
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11. Emerging Leader of the Year

Open to : futursitic marketing leader who has done exceptional work in Licensing
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12. Most Powerful Logo of the Year

Open to : all design or advertising or marketing agencies, freelancers and brand owners
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13. Most Visually Impactful Logo of the Decade

Open to : all design or advertising or marketing agencies, freelancers and brand owners
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14. Most Engaging Brand on Social Media

Open to : any brand which has massive online presence
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15. Top Brand with cult like following

Any brand that enjoys widespread following
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2. Film IP of the Year

This award recognizes excellence, creatvity and innovation for Live entertainment property supported by a feature film
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3. Television IP of the Year

This award recognizes excellance ,creatvity and innovation for Live entertainment property supported by Television Show
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4. Content Publisher of the Year

Open to: Web or print content publishers
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5. Best Gaming IP of the year

This award recognizes excellence, creativity, and innovation in GAMING INDUSTRY
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6. Content Platform of the Year

Open to all OTT and internet content platforms
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7. Best Content Series

Open to all sitcoms, reality shows, travel shows etc.
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8. Most Iconic Toy of the year

Open to all toys manufacturer / brand
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9. Best board game IP of the year

Open to : All Board Game IP owners
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10. Most effective brand extension of a film - Game / T shirts

Open to : All production houses and film marketing companies who have done exceptional brand extensions of a film in form of merchandising / games / others.
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11. Most popular music artist of the year

Open to : Musicians across genres.
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12. Best Content IP of the Year

Open to: All producers, content owners, production houses, OTT platforms, media channels, publishers with exceptional content
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13. Best Production house

Open to : All content production house
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14. Rising Celebrity of the year

Open to : Artists, actors, singers and influencers across genres.
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17. Best Celebrity Licensor of the Year

Open to : celebrities who has extended their license in any category
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18. Music Licensor of the Year

Open to : all Music creative owners
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19. Licensor of the Year - Corporate

Open to : all corporate in licensing
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20. Licensor of the Year - University

Open to : all universities with an excellent range of merchandise sold directly or through a licensee
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21. Best Crowdsourcing Platform for creative content

Open to all crowdsourcing platforms with exceptional body of work and creative content animation and artists.
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1. Best Brand Licensed Fashion Accessories

Open to: All brand licensed fashion accessories of lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into Indian retail between January 1st 2018 to December 31st 2018.
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2. Best Licensed Lifestyle Brand

Open to: All licensed lifestyle brands (including automotive, home, media, toy and design-based properties) that have executed licensing activity
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3. Best Brand Licensed Food or Beverage Product or Range

Open to: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched between January 1st 2018 to December 31st 2018.
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4. Best Brand Licensed Health & Beauty Product or Range

Open to: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins)
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5. Best Brand Licensed Gifting Product or Range

Open to: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery)
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6. Best Brand Licensed Homeware Product or Range

Open to: All brand licensed products or ranges for the home (including tableware, kitchenware, textiles, furnishings, wall art, bedding and all non-electrical items for the home)
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7. Best Brand Licensed Children’s Product or Range

Open to: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items)
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8. Best Brand Licensed Consumer Goods Products or Range

Open to: All brand licensed goods products or ranges (including SDAs, DIY products, electricals for the home, garden, car or personal use)
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9. Inspired Innovation Brand Licensed Product or Range Award

Open to: This new award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence has to be part of this. Products/ranges can be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.
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10. Fashion Licensor of the Year

Open to: all designers, fashion brands and private labels
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11. Best Fashion Label of the Year (Established)

Open to: all designers, fashion brands and private labels
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12. Best Fashion Label of the Year (Emerging)

Open to: all designers, fashion brands and private labels
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1. Most Followed Cricket IP

Open to: All national and international cricket leagues - Involving women / men / challenged
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2. Most Followed Non Cricket IP

Open To : All non cricket sports IPs - including football / hockey / rugby / basketball / others
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3. Most Followed Cricket star

Open to : All upcoming and rising cricketers with growing fanbase
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4. Most Followed Cricket Writer

Open to : All content writers in cricket.
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5. Most Followed Non-Cricket star

Open to : All sportspersons with growing fanbase
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6. Sports Licensor of the Year

Open to: Sports league amd sports media IP's
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B) Brand Licensees

1. Best Animated Character of the Year

Open to retailers & manufacturers who have done exceptional work in character merchandising / apparels/ gaming / Mugs / T shirts.
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3. Best use of leveraging a character for Brand Marketing

Open to : All marketers who used a character for brand promotion across ATL, BTL or any other marketing channel
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4. Best use of leveraging a Film

Open to : All marketers who used a popular film for brand promotion across ATL, BTL or any other marketing channel
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5. Licensee of the Year - Personal Care/Beauty

Open to : All Licensees who have done exceptional work in personal care and beauty segment.
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6. Licensee of the Year - Apparels

Open to : All Licensees who have done exceptional work in Apparels.
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7. Licensee of the Year - Fashion Accessories

Open to : All Licensees who have done exceptional work in Fashion Accessories.
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8. Licensee of the Year - Toys & Games

Open to : All Licensees who have done exceptional work in Toys & Games.
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9. Licensee of the Year - Back to School

Open to : All Licensees who have done exceptional work in Back to School.
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10. Licensee of the Year - Food & Beverages

Open to : All Licensees who have done exceptional work in Food & Beverages.
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11. Licensee of the Year - Lifestyle

Open to : All Licensees who have done exceptional work in Lifestyle.
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12. Licensee of the Year - Footwear

Open to : All Licensees who have done exceptional work in Footwear.
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13. Licensee of the Year - FMCG

Open to : All Licensees who have done exceptional work in FMCG.
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14. Movies inspired Merchandise

Open to : All Licensees who have done exceptional work in Movies.
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15. Brand Licensing Leader

Open to : All Licensees who have done exceptional work in Brand Licensing Leader.
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16. Licensee of the Year - Electronics

Open to : All Licensees who have done exceptional work in Electronics.
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17. Licensee of the Year - Amusement and Theme Park

Open to : All Licensees who have done exceptional work in Amusement and Theme Park.
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18. Licensee of the Year - Gaming

Open to : All Licensees who have done exceptional work in Gaming.
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19. Licensee of the Year - Home Decor

Open to : All Licensees who have done exceptional work in Home Decor.
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20. Licensee of the Year - Concept Businesses

Open to : All Licensees who have done exceptional work in Concept Businesses.
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21. Licensee of the Year - Homeware

Open to : All Licensees who have done exceptional work in Homeware.
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22. Licensee of the Year - Retail Innovation

Open to : All Licensees who have done exceptional work in Retail Innovation.
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C) Special Categories

1. Law Firm of the Year

Open to: All legal firms with specialisation in IP creation and legal advice.
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3. Retailer of the Year

This award is presented to the retailer / eretailer that has demonstrated the highest degree of a creative merchandising campaign based on one licensed property, with outstanding sell-through of licensed product.
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4. Toy Retailer of the Year

This award is presented to the retailer / eretailer that has demonstrated the highest degree of a creative merchandising campaign based on one licensed property, with outstanding sell-through of licensed product.
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5. Retailer of the Year - Apparels

This award is presented to the retailer / eretailer that has demonstrated the highest degree of a creative merchandising campaign based on one licensed property, with outstanding sell-through of licensed product.
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6. Retailer of the Year - Footwear

This award is presented to the retailer / eretailer that has demonstrated the highest degree of a creative merchandising campaign based on one licensed property, with outstanding sell-through of licensed product.
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7. Retailer of the Year - Merchandise

This award is presented to the retailer / eretailer that has demonstrated the highest degree of a creative merchandising campaign based on one licensed property, with outstanding sell-through of licensed product.
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8. The Brand Licensing Ambassador Of The Year

Nominations are sought from the entire industry for individuals who have contributed greatly to the evolution of brand licensing. Their involvement could be as a brand owner, licensing agent, licensee or supplier.
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9. Best Brand Manual Design

Open to all advertising and marketing agencies.
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10. Best Celebrity manager of the year

Open to : Individuals with a great track record of effective management of a celebrity
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11. Best Celebrity management agency of the year

Open to : All celebrity management agencies managing artists across any genre
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12. Licensing Agency of the Year

Open to : all consultancy firms and brand licensing agencies.
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13. Brand Licensing Leader

Open to : all individuals who have done exceptional work in brand licensing
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14. Biggest Fan of a Celebrity in the Year

Open to : fans of sports personality, celebrity, character and special personality.
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15. Artist Management Agency of the Year

Open to: all agencies managing artists across genres
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16. Movie Marketing Agency of the Year

Open to: emerging and established marketing/advertising agencies with exceptional work in promotion of film through visual, audio or any other medium
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