Duroflex Teams Up with RCB as Official Sleep Partner
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Movado Joins Forces with Rajasthan Royals for IPL 2024
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Frido and RCB Team Up for Sports Insole Venture
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Fixderma Enters IPL Sponsorship with Delhi Capitals
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
Vi John Secures Official Grooming Partnership with Lucknow Super Giants for T20 Season 2024
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
NIC Ice Creams Joins Mumbai Indians as Official Partner for T20 Cricket Season
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
ConfirmTkt Teams Up with RCB as Official 'Train Ticketing Partner' for T20 Season
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
Eveready Industries Collaborates with Athlete Neeraj Chopra
This collaboration seeks to energize Eveready’s connection with the youth and strengthen its commitment to excellence, inspired by Neeraj Chopra's exceptional achievements in the world of sports.
Good Glamm Group Partners with Pooja Entertainment for Beauty Integration
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
Indri and Fort City Brewing Forge Craft Beer Alliance
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
Playmates Toys Expands TMNT Line with Unique Mutations Mix 'N Match Figures
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
boAt Teams Up with IPL Giants RCB and GT as Official Audio and Wearable Partners
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Hasbro Teams Up with Target for Exclusive Transformers Collabo
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Daewoo's Cutting-edge LED TV Redefines Home Viewing Experience
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
Rasna Makes Debut with Updated Product Line and Brand Approach
The campaign focuses on Rasna's unique blend of vitamins, minerals, and glucose, emphasizing its role in providing energy, joy, and love.
Skechers and Mumbai Indians Introduce Fashionable Team Jerseys
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
Lavie Sport Unveils DC-Inspired Backpack Collection for Urban Adventurers
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
ASICS and Rohan Bopanna Team Up to Promote Physical and Mental Well-being
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
Apparel Group Extends Partnership with Bollywood Stars for ALDO
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Michael Kors Partners with TWICE's Dahyun for Spring 2024 Campaign
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.
INNISFREE Collabs with Artist Steven Harrington for Nature-Inspired Skincare Line
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
The Face Shop Welcomes Khushi Kapoor as Brand Ambassador
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Philips India Drives Innovation into Soapbox Race with OneBlade-Themed Entry
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
PUMA Unites Influential Women to Elevate Women's Cricket Awareness in India
The collaboration aims to champion women’s cricket and address the significant gender bias in its viewership.
ENTOD Pharmaceuticals Teams Up with Soha Ali Khan to Promote Eye and Skin Health
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
Mia by Tanishq Continues Strategic Partnership with RCB Women's Cricket Team
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
UBON Deepens Cricket Ties, Extends Sponsorship with Rajasthan Royals
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
Vijay Sales and Wahter Collab for Clean Water and Innovative Ad Spaces
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
Hard Rock Cafe, Kolkata, Champions Culinary Magic for Young Palates with Messi Kids Menu
The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.
How to Grow Business Through Brand Licensing
The brands which have a legacy are bound to get consumers' attention even in a new segment.
RIL Continues its Acquisitions in 2021; Ventures Independently in Sports, Lifestyle & Entertainment Bizz With Rebranded RISE Worldwide
Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.
Coolberg Sets Eyes On Fizzy Drink Market With Launch Of 'Cranito Fizzy Cranberry'
Coolberg aims to strengthen its distribution and expand its presence with the launch of its mass market brand.
Branding expert Pete Canalichio talks about the ever evolving licensing biz
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.
  • By - Aanchal
  • / 7 MIN READ
Know about the trends, evolution and scope of brand licensing
Dan  Frugtniet elaborates on key trends and strategies for brand licensing
  • By - Aanchal
  • / 9 MIN READ
Five Common Brand Licensing Mistakes
The business relationship between a licensor and a licensee often goes kaput because of an error of judgement or stepping beyond the line of control. Here are the mistakes that must be avoided to ...
  • By - Aanchal
  • / 5 MIN READ
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
Let Promotional Licensing Help You Grow Your Brand
Promotional licensing is generally defined as a marketing agreement between a manufacturer and a licensor to use its intellectual property (IP) in promoting a product.
  • By - Aanchal
  • / 4 MIN READ
Licensing: The New Mantra for Expansion
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
  • By - Aanchal
  • / 7 MIN READ
Know What Goes into Developing a Brand Licensing Programme
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
  • By - Aanchal
  • / 5 MIN READ
Business Pitfalls to Avoid Before Signing a Licensing Agreement
Are you currently a licensee (manufacturer), licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in th...
IN THE ENDEARING WORLD OF COMICS
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Regal Publishers started publishing the ‘Phantom’ novels and Phantom and Mandrak...
Creating a brand through licensing
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
  • By - gargi
  • / 5 MIN READ
Offline stores works better for Toy industry
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...
  • By - gargi
  • / 6 MIN READ
Home-grown IPs galore at the 2nd India Licensing Expo
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...
  • By - gargi
  • / 10 MIN READ
Discover India’s Licensing Market at India Licensing conference 2018
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...
  • By - gargi
  • / 5 MIN READ
New consumerism derives experiential licensing
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
  • By - gargi
  • / 6 MIN READ
Global licensing industry grows to US$271.6B
The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice...
  • By - gargi
  • / 4 MIN READ
License India announces 2nd edition of India Licensing Expo
Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai....
Style Guide: The thumb print of your brand
"Styles come and go. Good design is a language, not a style," Massimo Vignelli.I personally came across various organization who works without any proper guidelines and hence there ...
The big business of licensing with corporate brands
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
  • By - gargi
  • / 6 MIN READ