This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative "Groom like a Pro, Play Like a Pro," aligning seamlessly with the brand's ethos of excellence and performance.
The eagerly anticipated campaign featuring Virat Kohli is slated to launch across all media platforms in the coming weeks, promising to be a monumental event in the realm of advertising and brand promotion.
Located in the vibrant heart of New York City's East Village, 'Bungalow' officially opened its doors to eager diners on March 23rd, featuring an exquisitely curated menu of multi-regional Indian cuisine.
Established as a brand under the esteemed Raunak Group, Sleepfresh Mattress boasts a legacy of over 25 years in the mattress industry. With an extensive presence across the country, including a network of 1500+ retailers, 40+ exclusive stores.
Sharma will report to Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products (WBDGCP), and part of Warner Bros. Discovery’s Revenue & Strategy division helmed by Chief Revenue & Strategy Officer Bruce Campbell.
PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
This collaboration seeks to energize Eveready’s connection with the youth and strengthen its commitment to excellence, inspired by Neeraj Chopra's exceptional achievements in the world of sports.
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.
The business relationship between a licensor and a licensee often goes kaput because of an error of judgement or stepping beyond the line of control. Here are the mistakes that must be avoided to ...
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
Promotional licensing is generally defined as a marketing agreement between a manufacturer and a licensor to use its intellectual property (IP) in promoting a product.
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
Are you currently a licensee (manufacturer), licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in th...
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Regal Publishers started publishing the ‘Phantom’ novels and Phantom and Mandrak...
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice...
Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai....
"Styles come and go. Good design is a language, not a style," Massimo Vignelli.I personally came across various organization who works without any proper guidelines and hence there ...
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...
Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...
Amidst the series of speculations and predictions, The US Presidential elections got unimagined results, and so did the business empire of Donald Trump – much of which is built on brand licensing....
Talk about the licensing industry around a decade ago, and one could only think of characters and TV properties conceptualised and extended into various categories. But now c...
The beginning of the presidential electoral campaign has not only evoked curiosity among the general public, but those related to the brand Trump as well. And to much dismay, the beginning of presiden...
Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...
The growing penchant towards owning a bit of the entertainment content has for sure fuelled the brand licensing and merchandising industry in India thus making it reach the worth of more than $700 bil...
Licensing Industry Merchandisers’ Association (LIMA) – The worldwide trade organization for the licensing industry is rigorously working towards advancement of professionalism in licensing. ...
The licensing industry of India promises enormous potential and opportunities while portraying an y-o-y growth of approx 9 per cent. And what started with the advent of iconi...
The old advertising tagline for Las Vegas holds that “What Happens in Vegas Stays in Vegas.” However, as far as the global licensing business is concerned, what happened in Vegas at Licensing Expo...
As brand licensing in India grows, so does the risk associated with underlying contractual arrangements. Kapil Arora addresses the commercial, financial and intellectual property management related ri...
The games licensing industry is a crucial component of the $ 125 million (nearly Rs 700 crore) domestic licensing market and with the entry of popular games and characters at regular intervals, no ret...
Disney's famous aspirational brand - Hannah Montana has undoubtedly established itself as one of the leading tween icons in the country. Keeping the potential in mind, Disney has recently joined hands...
The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major source behind their growth remains to be licensing besides co-branding, which acts l...
In a candid conversation with license India, Kelvyn Gardner, Managing Drector, LIMA - UK talks about operations of LIMA, global licensing industry and the challanges faced by Indian licensing industry...
Cholena Cchaturvedi :CC: Do companies, which enter licensing, enjoy any kind of tax exemptions granted by the government?Nicholos Bloom :NB: There is no such arrangement in any country except in S...
Ccholena Chaturvedi :LI: Is there is a benchmark for licensing fees/royalties etc in the licensing industry which is followed across nations and across categories?Kelvyn Gardner :KG: Usually, the ...
Learn while you play seems to be the growth mantra of the toy licensing industry which is attempting to aggressively expand this category. And, on offer include video-based stories and fables, toys re...
Vrinda Oberai :VO: How do you see the future of licensing with respect to FMCG products and how it can help retailers explore various non-core categories in conjunction with reaching a variety of aud...
Popular television serials and shows like Game of Thrones are an integral part of modern ‘pop’ culture, and ‘fans’ often want their favourite actor or actress to be a part of their daily lives...