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A sporting encounter
By admin
Most Popular
Mickey and Miffy are friends with retailers
Protecting your Brand
Western Brands look east
Direct To Retail: Licensing in India
Right ways for trademark licensing
A sporting encounter...
Sports are an important component of our daily lives and several leading sportsmen and teams, both from India and overse...
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By
admin
January 27, 2014
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Mickey and Miffy are friends with retailers...
Character-based licensing including celebrities, entertainment, TV, and movies, is growing aggressively on a global basi...
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admin
October 4, 2013
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Protecting your Brand...
Counterfeiting and piracy are increasingly causing large losses for several industries including FMCG and other consumer...
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admin
August 31, 2013
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Western Brands look east...
India is the next big opportunity for western brands to leverage their intellectual property rights, at a time when the ...
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By
admin
July 16, 2013
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Direct To Retail: Licensing in India...
Direct to retail Licensing is a model whereby the retailer is both the licensee and the seller of the product; the retai...
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admin
July 8, 2013
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Right ways for trademark licensing...
Trademark licensing, unlike technology or patent licensing, can take many shapes and forms, depending on the commercial ...
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admin
June 8, 2011
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The Nitty-Gritty of Brand Licensing...
What is a Brand?Before one can truly understand the nature of "Brand Licensing" as a whole, one must first understand ...
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admin
June 8, 2011
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Exploit West’s Knowledge...
Outside North America, the licensing markets are a prolific diversity in their own right and require localisation conten...
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admin
June 8, 2011
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Licensing Agents Bridging The Gaps...
The 2007 Global Licensing Industry remained strong with a 2.6 per cent increase over 2006, with about a $ 191.7 billion ...
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admin
June 8, 2011
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Million Dollar Baby...
It's a fairly simple business tool, but a complex co-venture between two entities that bring together their strengths to...
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admin
June 8, 2011
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Page 1 of 2
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