Sports are an important component of our daily lives and several leading sportsmen and teams, both from India and overse... Read More
Character-based licensing including celebrities, entertainment, TV, and movies, is growing aggressively on a global basi... Read More
Counterfeiting and piracy are increasingly causing large losses for several industries including FMCG and other consumer... Read More
India is the next big opportunity for western brands to leverage their intellectual property rights, at a time when the ... Read More
Direct to retail Licensing is a model whereby the retailer is both the licensee and the seller of the product; the retai... Read More
Trademark licensing, unlike technology or patent licensing, can take many shapes and forms, depending on the commercial ... Read More
What is a Brand?Before one can truly understand the nature of "Brand Licensing" as a whole, one must first understand ... Read More
Outside North America, the licensing markets are a prolific diversity in their own right and require localisation conten... Read More
The 2007 Global Licensing Industry remained strong with a 2.6 per cent increase over 2006, with about a $ 191.7 billion ... Read More
It's a fairly simple business tool, but a complex co-venture between two entities that bring together their strengths to... Read More
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