LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Mattel Unveils Plans for Second Adventure Park in Kansas City
Mattel Adventure Park Kansas City will mirror the offerings of its Arizona counterpart, Mattel Adventure Park Glendale. Enthusiasts can anticipate adrenaline-pumping rides, such as the Hot Wheels Bone Shaker.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Mattel Unveils Plans for Second Adventure Park in Kansas City
The family-friendly themed amusement venue is slated for a 2026 debut, with groundbreaking set to commence later this year.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Suppandi, Shambhu, and Tantri the Mantri: Tinkle Comics' Collaboration Journey
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Crossover Craze: How Anime and Gaming Collide to Build Brand Love
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
Funko Enters Premium Collectibles Business
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
The Shifting Landscape of Entertainment Licensing and Merchandise
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
India is an Evolving Licensing Market: Vikram Sharma Warner Bros. Discovery India, Southeast Asia & Korea
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
Heinz Partners with Paramount, Launches The Godfather Sauce
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Partners with Warner Bros. Discovery
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
adidas Sets New Standards in Athletic Apparel with Z.N.E. Upgrade
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
Pavna Sports Venture Invests Rs 100+ cr to Pioneer South Asia’s Women’s Handball League
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Gatsby's Bar Unveils Distinctive Culinary Brilliance in the Lap of Cinematic Luxury
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.
Jaipur Watch Company Collabs with Rajasthan Polo Club, Aims to Elevate the Polo Arena
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
Rado's Anatom Series: A Time-Honored Blend of Form and Innovation
The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
Strategizing Collaborations to Deliver Meaningful Experiences: Nitin Saini of Mondelez India
Recently, Cadbury Silk collaborated with filmmaker Zoya Akhtar to create short films through the magic of Artificial Intelligence
Balenzia's Latest Collection Seamlessly Blends Style and Wildlife Advocacy
Timed around Valentine's Day, this unique range elegantly captures the essence of India's diverse fauna, contributing to a more conscious and responsible fashion narrative.
Arya Giri Sets a New Standard with 'Honey, You're Golden' Collection
Arya Giri's brand is a celebration of artisanship, exemplifying hand-woven, handmade, and hand-embroidered creations in India—a commitment to substance, emotion, and heritage in the world of fashion.
Lotte Wellfood Fortifies Indian Market Presence with Strategic Expansion
Set to be operational by mid-2025, the cutting-edge facility will strategically align with the existing factory in Haryana, presently focused on Lotte Choco Pie production, and boasts a committed investment exceeding Rs 200 crore.
WildBrain CPLG Expands Spin Master Partnership, Adds 'Unicorn Academy' to Licensing Portfolio
With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.
Evocus Black Alkaline Water Takes Center Stage in Bollywood Action Film 'Fighter'
This strategic move marks a significant milestone for the brand, seamlessly blending the realms of wellness and entertainment, captivating the interest of both health-conscious individuals and avid film enthusiasts.
ISPL Strengthens Leadership with Dipak Chauhan as President – Operations
Chauhan brings a wealth of experience in managing sports and entertainment organizations, positioning him as a key asset for the league's upcoming inaugural edition.
French Essence Elevates Cultural Fusion at IIT BHU's Kashiyatra 2024
As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.
Kinder Joy to Explore Desi Characters to Enhance Deeper Connect
With the success Kinder enjoyed in the market after being associated to global licenses for characters such as Tom & Jerry, Hello Kitty, Batman, Disney Princess, and others. Now, Kinder is planning to also explore Indian homegrown characters to resonate w
ISPL Secures Mirchi and Gaana as Official Entertainment Partners
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
Archies and Mondelez India Redefine Gifting Traditions with Delectable Collaborative Hampers
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
Dabur's Commemorative Ayodhya Packs Honor Historic Ram Mandir Inauguration
Available exclusively in select markets of Uttar Pradesh, Bihar, and Madhya Pradesh for two months, these special packs are designed to pay homage to the historic event and contribute to the festive spirit.
Mona Box Satchel Collection by Lavie Luxe: Elevates Sophistication in Fashion
The Mona Box Satchel Collection opens the door to a world of captivating colors, carefully curated to complement diverse tastes and styles.
Chumbak Partners with Assembly Luggage for Exclusive Travel Collection
Crafted with a state-of-the-art build quality, the luggage range embodies the perfect fusion of function and form, reflecting classic Chumbak aesthetics.
Viacom18 Studios Launches Exclusive Merchandise Line For 'Fighter'
Viacom18 Studios is partnering with leading platforms such as Flipkart, Souled Store, HRX, Vega, A47, and more. 'Fighter' is set to offer a diverse range of exclusive merchandise, catering to fans and enthusiasts alike.
Iconic Collaboration: Milton and cult.fit Introduce Vibrant Hydration Experience
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
Jaipur Watch Company Blends Heritage and Craftsmanship in Ram Panchayatan Collection
This distinctive range seamlessly marries art and horology, underscoring the brand's dedication to preserving and honoring India's rich cultural tapestry.
BRAVEN by Skoodle: A Sporting Leap into Enriching Childhood Development
Beyond being a mere sports brand, BRAVEN's product lineup is strategically crafted to foster both mental and physical agility among children.
Axiom Space and Build-A-Bear Continue Space Exploration Partnership with GiGi's Return Mission
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
Popsicle Unveils Sketch-Style "SpongeBob SquarePants" Frozen Treat Nationwide
Created in collaboration with Nickelodeon and Paramount Consumer Products, these frozen delights will be sold in convenient six-count packs.
Pinkfong Debuts "Baby Shark World for Kids" App on LG Smart TV
“Baby Shark World for Kids” marks Baby Shark’s inaugural dedicated app for Smart TV, available in Korean, English, Simplified Chinese, Japanese, Spanish, Portuguese, and Indonesian across 184 countries.
Universal Music Renews Licensing Deal with Tencent Music in China
Described as a multi-year deal, the renewed agreement emphasizes the shared commitment of both companies to create value for artists and provide exceptional experiences for music lovers.
ABDL's ZOYA Special Batch Gin Elevates Premium Alcobev Choices
This move signifies the company's foray into the curated luxury gin market, reflecting a strategic shift towards higher-margin ventures.
Miniso Forges Global Partnership with Care Bears, Unveils Diverse-Themed Product Line
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Hasbro Finalizes $375 mn Sale of Entertainment One to Lionsgate, Executes Blueprint 2.0 Strategy
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
Miffy Makes Debut at Daiso, Introducing Everyday Sparkle in 90 U.S. Stores
The assortment includes Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches, available in all 90 Daiso stores across the U.S.
KIDZ BOP Ventures into Fashion with Exclusive Licensing Deal with IHL Group
This announcement comes on the heels of KIDZ BOP's record-breaking ticket sales for its "Never Stop" live tour and the ongoing expansion of the brand's global presence, extending further into Europe and Latin America.
Crunchyroll Partners with Aniplex to Debut Global Streaming of 'Solo Leveling' Anime Series
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
Clensta Unveils Winter-Ready Body Lotions for Nourished Skin
With scientific acumen and R&D capabilities, Clensta has expanded its product range and raised over 100 crores in funding from investors.
SOL and Siddartha Tytler Unveil 'Unchained': A Fusion of Fashion and Fragrance
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
Dream Theatre Secures Rights for Maradona Consumer Products Program in India
Dream Theatre is set to drive the program in India, collaborating with leading names in apparel, footwear, luggage, gifts, and novelty memorabilia to craft a comprehensive licensing initiative.
Moriah Elizabeth Teams Up with Bonkers Toys to Introduce Mystery Plush Series to Mass Retail
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
Miniso Forges Global Partnership with Care Bears, Unveils a Diverse Range of Themed Products
The partnership encompasses a wide array of products, spanning plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Crunchyroll and Aniplex Unveil Global Anime Debut of "Solo Leveling"
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
McFarlane Toys Secures Multi-Brand Licensing Deal with Hasbro
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
ITV Studios and VBG Debut "The Voice" Winter Virtual Fashion Line on Roblox
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
Glucovita Bolts Partners with Nickelodeon's "Motu Patlu" for a Energy and Entertainment Fusion
As Glucovita Bolts embarks on this journey with Motu Patlu, the collaboration promises to create an enchanting blend of energy and entertainment, captivating children across India.
Funskool India Unveils 13 Engaging Toys and Games, Bridges Entertainment with Learning
Among the newly-launched games is Tornado Force, an electronic game suitable for children above 6 years, simulating 'real wind' to protect a herd of sheep.