Inspired by the timeless bonds of friendship embodied by iconic Disney characters like Mickey Mouse, Minnie Mouse, and Donald Duck, the limited-edition collection features a cheerful array of merchandise adorned with colorful designs and messages
This spring, Pampers steps in to aid families in conquering this hurdle by introducing new Easy Ups Training Underwear prints featuring the beloved character Bluey, in partnership with BBC Studios.
Fans can begin collecting characters as packaging begins to rotate on shelves in more than 50 countries across North America, Latin America, Europe, China, Japan, and the Asia Pacific region.
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
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The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Mattel Adventure Park Kansas City will mirror the offerings of its Arizona counterpart, Mattel Adventure Park Glendale. Enthusiasts can anticipate adrenaline-pumping rides, such as the Hot Wheels Bone Shaker.
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
Recently, Cadbury Silk collaborated with filmmaker Zoya Akhtar to create short films through the magic of Artificial Intelligence
Timed around Valentine's Day, this unique range elegantly captures the essence of India's diverse fauna, contributing to a more conscious and responsible fashion narrative.
Arya Giri's brand is a celebration of artisanship, exemplifying hand-woven, handmade, and hand-embroidered creations in India—a commitment to substance, emotion, and heritage in the world of fashion.
Set to be operational by mid-2025, the cutting-edge facility will strategically align with the existing factory in Haryana, presently focused on Lotte Choco Pie production, and boasts a committed investment exceeding Rs 200 crore.
With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.
This strategic move marks a significant milestone for the brand, seamlessly blending the realms of wellness and entertainment, captivating the interest of both health-conscious individuals and avid film enthusiasts.
Chauhan brings a wealth of experience in managing sports and entertainment organizations, positioning him as a key asset for the league's upcoming inaugural edition.
As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.
With the success Kinder enjoyed in the market after being associated to global licenses for characters such as Tom & Jerry, Hello Kitty, Batman, Disney Princess, and others. Now, Kinder is planning to also explore Indian homegrown characters to resonate w
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
Available exclusively in select markets of Uttar Pradesh, Bihar, and Madhya Pradesh for two months, these special packs are designed to pay homage to the historic event and contribute to the festive spirit.
The Mona Box Satchel Collection opens the door to a world of captivating colors, carefully curated to complement diverse tastes and styles.
Crafted with a state-of-the-art build quality, the luggage range embodies the perfect fusion of function and form, reflecting classic Chumbak aesthetics.
Viacom18 Studios is partnering with leading platforms such as Flipkart, Souled Store, HRX, Vega, A47, and more. 'Fighter' is set to offer a diverse range of exclusive merchandise, catering to fans and enthusiasts alike.
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
This distinctive range seamlessly marries art and horology, underscoring the brand's dedication to preserving and honoring India's rich cultural tapestry.
Beyond being a mere sports brand, BRAVEN's product lineup is strategically crafted to foster both mental and physical agility among children.
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
Created in collaboration with Nickelodeon and Paramount Consumer Products, these frozen delights will be sold in convenient six-count packs.
“Baby Shark World for Kids” marks Baby Shark’s inaugural dedicated app for Smart TV, available in Korean, English, Simplified Chinese, Japanese, Spanish, Portuguese, and Indonesian across 184 countries.
Described as a multi-year deal, the renewed agreement emphasizes the shared commitment of both companies to create value for artists and provide exceptional experiences for music lovers.
This move signifies the company's foray into the curated luxury gin market, reflecting a strategic shift towards higher-margin ventures.
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
The assortment includes Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches, available in all 90 Daiso stores across the U.S.
This announcement comes on the heels of KIDZ BOP's record-breaking ticket sales for its "Never Stop" live tour and the ongoing expansion of the brand's global presence, extending further into Europe and Latin America.
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
With scientific acumen and R&D capabilities, Clensta has expanded its product range and raised over 100 crores in funding from investors.
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
Dream Theatre is set to drive the program in India, collaborating with leading names in apparel, footwear, luggage, gifts, and novelty memorabilia to craft a comprehensive licensing initiative.
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
The partnership encompasses a wide array of products, spanning plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
As Glucovita Bolts embarks on this journey with Motu Patlu, the collaboration promises to create an enchanting blend of energy and entertainment, captivating children across India.
Among the newly-launched games is Tornado Force, an electronic game suitable for children above 6 years, simulating 'real wind' to protect a herd of sheep.
The upcoming 'Zebronics X Santanu' collection will feature doodle and abstract-art-covered products, spanning audio, IT gadgets, smartwatches, and more.
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.
Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.
The Manic Panic Bath and Body Holiday Collection boasts a range of gift sets and products, designed for self-pampering or thoughtful gifting.
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages.
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.
The Digital Service Provider (DSP) agreement between UMG and Sewasew Multimedia marks a significant stride for the Ethiopian music industry.
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
By blending cinematic heritage with cutting-edge technology, Shemaroo aims to introduce the Bollywood metaverse experience within BharatBox.
The fusion of technology, artist-led instruction, and a supportive community defines the essence of the collaboration's new augmented reality (AR) art kits.
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
This strategic alliance, facilitated through Claire’s exclusive production studio, CMedia, signifies Claire’s evolution into a brand lifestyle and cultural force through a series of entertainment content initiatives.
According to the footwear company, this agreement endows Bata India with the rights to manufacture, market, and distribute Nine West shoes and accessories throughout India via its retail outlets.
This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.
The collaboration involves the development of an extensive range of products inspired by Tara, her friends, and her adventures on the magical planet OtherWorld. These products include coloring books, activity books, as well as word and number puzzle books
The Sandbox and Banijay Brands Collab to Bring "Peaky Blinders" and "Black Mirror" to the Metaverse"
Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level.
This multi-level progressive game showcases emoji brand icons alongside Aristocrat's all-star characters.
This collaboration aims to augment Bata India's premium product offerings and cater to the needs of fashion-conscious consumers.
The collection will be exclusively available for purchase on SHEIN's online platforms in the United States, parts of Europe, and Australia, including Shein.com and other SHEIN-branded retail and digital channels.
As a part of this partnership, members of Air India's frequent flyer program, Flying Returns, are now eligible to earn 7 Flying Returns points for every Rs 100 spent on tickets.
This online store aims to provide fans in India with the most extensive selection of official NBA merchandise available in the country.
The 'Ferrero Collection' stands as an exquisite addition to Ferrero India's range, tailored for discerning individuals seeking the pinnacle of fine taste.
Lavie Luxe's latest collection is divided into four distinct categories: Tote, Satchel, Sling, and Clutch, catering to the unique desires of discerning fashion connoisseurs.
This platform will provide effortless access to an extensive range of Good Earth dining ware, encompassing dinnerware, cutlery, serveware, table linen, and more.
Unlike its previous foray in the Indian market, where the company was selling cars such as the popular Cielo and Matiz, it will now advance into the energy and battery, electronics and e-bikes segments in the near future.
The product line comprises a diverse array of "Bluey" family and friends figures, the Heeler 4WD Family Car, and the endearing "My Best Friend Bluey" plush toy.
This extended licensing agreement empowers Sony Music to continue utilizing audio play rights from Studio 100 Media under their kids and family label, Europa.
This strategic collaboration positions THG as an official partner in the domains of nutrition, technology, e-commerce, and sustainability.
These partnerships are set to bring Elmer into the realms of travel mugs, greetings cards, apparel, bags, and backpacks. Anticipated product launches are slated for 2024.
In this groundbreaking partnership, JLG assumes the role of the official licensing agency for Chiquita, with a mission to broaden the brand's horizons and forge opportunities for brand extensions.
VP Racing Fuels, Inc a renowned global leader in performance fuels, lubricants, and additives, has joined forces with Logo Brands, Inc a prominent manufacturer of officially licensed products, to establish a licensed tailgating program for VP Racing.
This collection embodies a delightful fusion of nostalgia and contemporary style, embracing pop-culture that transcends the conventional confines of fashion.
This strategic acquisition is valued at $950 million in cash and is set to facilitate an amalgamation of Melissa and Doug's esteemed expertise in early childhood toys with Spin Master's portfolio.
This innovative Dr. Seuss graphic novel program comprises three captivating chapter book series, each crafted by comic book creators, and each centering on a renowned Dr. Seuss character - the Cat in the Hat, the Grinch, and Sam-I-Am.
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
This collaboration will involve the development of new licensing initiatives in collaboration with fresh partners across various categories.
This program will encompass children's apparel, accessories, home goods, beauty products, and partyware, set to hit the market starting in the spring of 2024, available across various retail channels.
The company has also disclosed that the upcoming product categories encompass suit separates, nested suits, tuxedos, sport coats, and men's topcoats.
In this groundbreaking initiative, Mackly introduces not only innerwear but also an extensive range of children's clothing that promises to redefine children's dressing experiences.
This partnership has resulted in a capsule collection of limited- and special-edition timepieces, leather goods, and jewelry that cater to collectors.
The fifth edition of the much-anticipated tournament is scheduled for December this year, with all matches slated to take place at the Balewadi Stadium in Pune.
This latest variant, part of the New World Experiment series by Spaceman Spirits Lab, has been meticulously crafted using botanicals sourced from the breathtaking Kashmir Valley.
Petra Higby, CEO and Founder of The Caviar Co expressed, the unexpected delight of combining Pringles and caviar, describing the meticulous pairing of their high-quality, sustainably sourced caviar and roe with Pringles flavors.
PMI, the existing toy partner, has launched its Prism Toy exclusively at Walmart stores in the US, offering collectibles, mini figures, games, and more.
The Junior Killer collection will be available at leading multi-brand outlets and Killer Exclusive stores, K-Lounge, and National Chain Stores, starting with their inaugural SS’24 collection.
Inspired by her mother's vintage pearl necklaces, Ashna Vaswani has meticulously curated this white and gold-focused collection, featuring delicate pearl and shell embellishments throughout.
Maranello Unveils the Museo Collection: Where Functionality Meets Artistry in Architectural Hardware
Drawing inspiration from the works of renowned artists and artistic luminaries, the Museo Collection stands as a vivid embodiment of Maranello's relentless pursuit of technological excellence and boundless design innovation.
Chennai Super King’s Player Deepak Chahar's DNINE Announces Digital Marketing Partnership with TZS Digital
These collections will encompass essential offerings for the contemporary household, including fashionable bedding, bath products, and window coverings.
The focus of this collaboration centers on the exploration and development of innovative macrocyclic peptide-radioisotope (peptide-RI) drug conjugates.
Mark Ashton, the CEO and Founder of Little Mistress will continue to lead the brand under a new trading name, Moda and Beyond, within the Poeticgem Group.
This brand-new board game offers the classic Wordle experience but with a twist that makes it perfect for game nights with friends and family.
This strategic move encompasses digital growth initiatives and exciting promotional endeavors in key global markets.
Exclusively available at Sam's Club for this season, this majestic castle archway stands an impressive 12 feet tall and deep.
For over 175 years, Glenmorangie's whisky creators, led by the imaginative Dr. Bill, have tirelessly pursued the quest for exceptional single malts.
This landmark deal encompasses the creative design, manufacturing, and expansive distribution of outerwear for the esteemed Champion and C9 Champion brands exclusively in North America.
Create 100 is a global celebration of creativity marking 100 years of Disney storytelling.
Booking.com assumes the prestigious role of the Official Accommodation Partner for all ICC events, including the upcoming ICC Men's Cricket World Cup scheduled to be held in India from October 5 to November 19, 2023.
The primary goal is to challenge Indian athletes to surpass previous records, push their boundaries, and ignite a nationwide passion for sports.
The newly formed company will operate under the name TKO Group, with Endeavor retaining a 51 percent controlling stake while existing WWE shareholders will hold a 49 percent interest.
The film promises heart-pounding action, captivating visuals, and an unforgettable cinematic journey, paying homage to the valor of the Indian Air Force.
Warner Music Experience has revealed its lineup of licensing deals set to launch in August. Among them are two prominent collaborations: Grateful Dead x Horn Garment and Korn x Brain Dead.
This exciting global collaboration merges the distinctive style of Farah menswear with the vibrant essence of contemporary youth fashion.
The collection will encompass a variety of clothing options, including trendy tees, woven shorts, swimwear, joggers, outerwear, and casual shirting, all meticulously designed to resonate with the Gen Z and Alpha generations.
Kiddoze stands out as a prominent player in the Indian retail sector, focusing on providing a healthy and enjoyable alternative to traditional supplements to meet a child's daily nourishment requirements.
Notably, this collaboration will debut at Brand Licensing Europe (BLE) this year, showcasing beloved titles such as Mula and Friends, Maggie Sparks, and Crystal Cove from Sweet Cherry's extensive portfolio.
Legendary musicians such as Ringo Starr, Britney Spears, Christina Aguilera, Snoop Dogg, and Doja Cat have previously promoted footwear collections from Skechers.
Chupa Chups has consistently challenged conventional norms in the category by introducing groundbreaking innovations that have captivated consumers.
The extensive product line will encompass a wide range of items, including kitchen tools, gadgets, bakeware, cookware, spice racks, cutlery, and cutting boards, catering to the food preparation category.
This agreement encompasses the sales of network infrastructure and consumer devices by both companies, effectively granting them worldwide access to each other's patented and standardized technologies.
This strategic alliance is poised to revolutionize SPARC Group's distribution of Forever 21, bringing added value and diversity to SHEIN's vast customer base, which currently serves 150 million online users.
Operating under a licensing agreement with the Chinese smart device company, Honour, HonorTech aims to secure a 4-5 percent market share in terms of volume by the end of the coming year, which would translate to a revenue of Rs 10,000 crore.
The limited-edition collection features several of the artist's beloved works adorning the watch dials and the inner surface of the sapphire crystal, lending a touch of sophistication to their ubiquity.
The campaign showcases Geisha Designs' exquisite Fall-Winter 2023 collection harmoniously paired with the unique festive footwear styles from Metro Shoes, solidifying this collaboration as a stellar collaboration written in the stars.
The newly introduced packs draw inspiration from the premium essence and design elements of the Ferrero Rocher mother brand, featuring elegant gold-colored packaging and intricate patterns.
For the first time, Manyavar blends the captivating world of Marvel with its distinctive Indian wear outfits, creating an exceptional fusion of fashion and fantasy.
This collaboration signifies a significant milestone, as MTV expands its renowned franchise into the children's market for the first time in India.
Interparfums Italia, a wholly-owned subsidiary of the company based in Florence, will oversee the management of the Cavalli fragrance business.
From playful playsuits and chic jumpsuits to graceful dresses and effortlessly stylish coord sets, each piece within this extraordinary collection breathes life into captivating destinations.
This collaboration between Hasbro and Mattel takes place amidst the backdrop of significant film releases this summer.
The brand has also announced the launch of its limited-edition Kinder Joy range of Tom and Jerry and Hello Kitty toys, which is likely to increase brand loyalty and attract collectors of all ages.
PUMA will release products designed by BAIT, including a new take on PUMA's RS-X shoe, while Salesone will offer jewelry featuring The Flash's signature lightning bolt emblem.
The collection features beloved characters such as Darth Vader, Yoda, Chewbacca, and Luke Skywalker, among others, in a variety of sock styles, allowing fans to express their love for the franchise in their own unique way.
The first smartwatch in the series, Limitless FS1, has a larger 1.95? Horizon Curve Display which is the brand?s biggest display yet, and Alexa is the inbuilt virtual assistant that can track fitness and health needs.
The collection, known as "Enchanted Easter," is now available both online and in Godiva stores, and features Fleur's "Garden Party" artwork.
The flavors available include Marshmallow and Chocolate Marshmallow.
Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season.
Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with new Kellogg's Frosted Flakes Minecraft.
The collaboration features the Hennessy X.O Masterpiece designed by Kim Jones, the Hennessy X.O limited-edition bottle by Kim Jones, and in a first for the brand, the HNY Low sneaker by Kim Jones.
A range of state-of-the-art sensors enables you to manage every facet of your life, including health, wellness, sleep, and training as well as a smart assistant.
The smartwatch also has advanced health monitoring features, including continuous stress monitoring, auto sleep tracking, and 24*7 heart rate monitoring.
The Buffet is Khali?s and every meat-eaters delight with a wide range of products on offer, making it an even meatier deal.
True to its brand philosophy of ?Things Made Thoughtfully?, this powerful industry-first, pioneering innovation promises to solve a host of problems being faced by AC consumers today.
Inspired by the culinary arts and Indian culture, the perfume is named after the celebrity himself, and encompasses the aromatic magic of the ingredient's signature to his recipes.
This longstanding global association spans community music projects, supporting up-and-coming talent to associations with music festivals.
The Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience.
These smartwatches from Just Corseca are readily available for purchase at TATA Croma stores, Just Corseca website, and other online and offline stores.
The new frozen treats are available in two forms: the Squeezee, a classic consumer favorite, and Chupa Chups Strawberry Triangles.
Cooking is central to better living! The Indus Valley is on a mission to make Indian kitchens healthier by getting deep into the science of cookware. After all the utensils you use matter as much as the ingredients.
Josmo Shoes, an international wholesaler of children?s and men?s footwear, is based in New York City and has retailers around the globe including Canada, Central, and South America as well as the Caribbean.
The first collections are scheduled to be launched in the summer of 2023 and will be available at Nordstrom, Macy's, and other major department and specialty stores to follow.
This limited-edition set includes an exclusive gold-painted Banjo-Kazooie Youtooz vinyl figure fans can't get anywhere else!
Riding on the global popularity of MCU superheroes, the lifestyle brand is offering a complete array of official and licensed merchandise of Thor ? Love and Thunder.
The products would be sold in general and modern trade markets of Uttar Pradesh, Madhya Pradesh, Delhi and NCR, Rajasthan, Uttarakhand, Jharkhand, and West Bengal.
With an aim to strengthen its purpose, Kinder Joy has joined hands with Discovery Channel, a brand with a strong commitment to the conservation and protection of wildlife.
In conversation with Mr Rohit Chaddha, CEO Digital Publishing, ZEE group we learn about the launch of Zee 5 and his experience as an entrepreneur
Preeti Vyas, President, Amar Chitra Katha talks about licensing trends in India
'In order to manage the global potential of the emoji® brand the emoji company has created solid partnerships worldwide with national experts in brand licensing'
"Fans love to own tangible pieces that allow them to express themselves, stir imagination and dive into the world of characters they adore"
Connoisseur of licensed merchandise help licensees prep
Stand-up comedy is no longer an alien
Licensing agents play a vital role in the growth of a country’s retail economy while strengthening the brand value of a company or a product. With India opening up to the presence of such agents...
Green Gold Animation shares their view of tapping into the FMCG segmentGreen Gold Animation’s Chhota Bheem is widely loved by the masses in India. Since its premier in 2008, it ha...
Animated characters like Chhota Bheem, Little Singham or Pokemon are enjoying unparalleled success in India and leading to various licensing spin-offs.
J.K. Rowling’s Harry Potter is celebrating its 20th anniversary this year. Needles to say, its Wizarding World universe has grown to become a true evergreen force that the licensing frate...
Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...
Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And this category is gradually witnessing merchandise inspired by home-grown content th...
Smiley – the Brand Created almost five decades ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substant...
It was the first edition of India Licensing Expo, when Dhimant Bakshi, Joint CEO of Imagica met Green Gold Animation who at that point in time was looking to venture into categories high on experience...
Catching up on the emerging market for theme parks in India, DQ Entertainment (DQE) has inked an exclusive deal with Chiliad Procons to launch multiple indoor theme parks across India. These theme pa...
Taking a cue from global counterparts, Green gold Animation – the creator of Chhota Bhhem, has inked pact with Adlabs-owned theme park Imagica. The association that will witness the introduc...
Early 2018 has been harsh for Rovio Entertainment with its share price halved in February following an investor exodus. Also the developer had also closed its London office only a year after it opene...
After completing engineering, Anubhav Gupta started a daily deals aggregation portal. The deals industry hit the bottom in no time, but by that time Gupta had his hands on the know-how of ...
Chhota Bheem - the celebrated home-grown character is celebrating its 10 years on television. The dhoti clad child from Dholakpur first made its debut in 2008, and in no time it has gone to places, wh...
The charm and brand value of the iconic character Mickey Mouse refutes to fade away anytime soon. This mascot of The Walt Disney has time and again wooed the retailers and next in the league is Bestse...
Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, ...
Green Gold Animation is gearing up for the release of their new animation movie "Hanuman vs Mahiravana" – An untold story from Ramayana.You can check out a snippet of the movie Hanuman vs Mahirava...
If you have grown up in India, Suppandi, Kaalia, and Shikari Shambu, probably swoosh you down the nostalgia lane.But beyond these classics, comic strips have been surrounding us from everywhere else...
Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multin...
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the brand animated movie series called Fatak Patak. SUndar believes t...
Notalgia has been one of the key factors in brand licensing and merchandising with a bevy of brands targeting the 90’s kids. Johnny Bravo, Powerpuff Girls, Tom & Jerry and the list goes on.Bet...
Betting big on the festive season, Green Gold Animation has launched the Chhota Bheem ethnic wear collection for kids.This is the first time Green Gold is attempting for the ethnic range for festive...
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...
With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the animation landscape with credits to ...
Until last year, the retail shelves witnessed three yellow creatures (minions) bobbing to and fro, the frenzy for Frozen, Star Wars emerged as a global phenomenon, and Indian licensing and merchandisi...
While Baahubali has been smashing all records and is touted as the first tentpole franchise in the history of Indian cinema's box office, it has already set foot in retail industry, courtesy brand lic...
Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b...
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substantial growth driver for it. In a candid c...
Beauty and the Beast, the upcoming movie from the satchel of Disney has created enough ripples in the consumer product space, courtesy the various licensing arrangements by Disney Consumer Products. S...
American fashion retailer Gap has joined forces with Mattel?s brand Hot Wheels to unveil a brand new capsule collection.Design...
Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the character in consumer product segment.In a conversation with License India, ...
An alumnus of The University of Nottingham, Alok Kamat found brand licensing to be the best bet for vertical expansion of his family business, and thus incorporated Alkam License Products ...
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...
Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry s...
Brainchild of actor and stand-up comedian Gaurav Gera, YouTube and Instagram character Shopkeeper #Haanji Bhenji has been taking up the internet by storm. The character has close to 46,846 subscribers...
Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the...
Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest editi...
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....
Brand and Character Licensing Business is built on one very strong foundation – The Community of Fans. With the dynamic nature of technology and the massive influence of the internet in our lives, c...
Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...
Comic book legend Stan Lee's POW! Entertainment and Graphic India, a character entertainment company, have come out with Mighty Girl, a new female superhero for India.The new "Chakra The Invincible ...
India's licensing and merchandising arm Cartoon Network is aiming for a double digit growth this year as it partners with some of the biggest brands including Perfetti, Myntra, Unilever, Mondelez and ...
In between the marketing for release of Avengers: Age of Ultron, merchandise had been showing up everywhere. While Captain America and Iron Man were leading the rooster of licensed merchandise space, ...
India as a market for licensed merchandise has evolved a lot and hence has the demand. The consumers no more want a product with brand logo ‘slapped’ on it but are looking for variations. While th...
It was during Brand licensing Show 2015, that Martin Brochestin,SVP Industry Relations and Information, LIMA Worldwide spoke about Star Wars being a ‘phenomenon’ in Indian licensi...
One of the world`s largest fashion and lifestyle channels FTV has premiered into salon segment in the country, after Real Estate and hospitality. At the moment the brand is in the process of creating ...
Touted to be the first ever tentpole of Indian film industry, Baahubali has marked its presence across categories including live action series, graphic novels and is soon foraying into mer...
Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...
India's favourite home-grown toon character, Chhota Bheem, is evolving, gaining new powers and getting a new storyline. Along with inking licensing pacts with some of the big names in FMCG and lifesty...
Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
Be so good that they can’t ignore you – the proverb stands true for Utpatang, a business born out of creativity and sheer passion, that has not only carved a niche for itself, but also gone ahead ...
Anticipating the potential of brand licensing, Balaji Motion Pictures Limited has launched the official merchandise for its latest movie ‘A Flying Jatt’. Directed by Remo D’souza and starring Ti...
Amidst bevy of international properties debuting into Indian retail, it seems that the industry is smitten by quite a good dose of ‘old’ being the new ‘new’. And hence, the market leaders ...
As newer properties are premiering in India, a host of licensees want to expand their existing portfolio. But, HM International is in fact dropping some of the properties as it be...
While Red, Chuck, Bomb and the remaining flock are spreading wings to team up to investigate the Bad Piggies and find out their evil plans, Rovio has rolled out a comprehensive licensing program for T...
Hasbro & Mattel have been engaged in an on and off relationship to create a merger that could possibly be one of the largest in toy industry so far.As per reports by Bloomberg, talks between the...
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
Clay Craft India – one of the largest fine bone china tableware manufacturers of India has joined hands with Celebrity Chef Sanjeev Kapoor to develop and launch a premium range of Tableware products...
Disney's Consumer Products business in India has signed close to 50 brands associations with the latest film Star Wars — the Force Awakens, slated to release in India on December 25, matching the re...
Ecommerce players have fit themselves between the demand and price clashes and demographics and most importantly, have recognised brand licensing and merchandising industry as an integral part of...
Learn while you play seems to be the strategy of the toy licensing industry here which is attempting to aggressively expand its reach. And not just chance toys, the market offers a platter of toys rel...
After marking its presence in South-East Asian market, Chhota Bheem is soon going to venture into countries in Africa and West Asia. With this, Green Gold Animation Pvt. Ltd., the creators of Chho...
Gaming is swiftly making its presence felt both as a digital property as well as licensing category and sensing the change, investors are welcoming game developers with open hands and huge funds....
Disney India's consumer products unit has signed up with bevy of brand to promote Avengers: Age of Ultron, which is considered the highest ever for any film – Hollywood or Bollywood - released in In...
Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...
Harry Shearer, the actor and voice artist popular for being the voice of principle Seymour Skinner, Mr. Burns and dozens more in The Simpsons has decided to end his 25-year long relation with the show...
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...
For all those TV fans hooked to their favourite programmes, BBC's popular characters cast a spell on them and they like these characters to be present intimately in their daily grind, to add some fun....
Diamond Comics is an integral component for any young child and early teenagers’ reading list, and often even adults reminisce about these popular characters, Chacha Chaudhary, Saboo, Bini Chachi, R...
The world is witnessing a fast evolving market with a rush of competitive products entering in every day. Customers are in a quandary discerning which is best amongst them as all are equally good. The...
The animation industry is evolving like never before and this trend is being best taken forward by DQ Entertainment International (DQE) across the world. DQE is a global animation, gaming and live act...
Ask any music lover, and he will vocally explain how difficult it is to get original merchandise of popular rock and ‘metal’ bands like Megadeth, Slayer or Lamb of God. And, if one were to order t...
The adorable character Garfield once held the Guinness World Record for being the most syndicated comic strip, and it currently generates merchandise-related revenues of $ 750 million - $ 1 billion an...
Warner Bros is intertwined in almost every child’s life, whether it is Looney Tunes or Merry Melodies, or the ‘action packed’ Batman and Tom and Jerry, or the blockbuster Harry Potter. This US-b...
Yash Raj Films, the legendary Bollywood production house, with a string of box office hits including Jab Tak Hai Jaan and Band Baaja Baaraat, was also amongst the first in this segment to leverage the...
Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments is also well documented. And, despite the production of more than a 1, 000 movies...
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
In a candid conversation with License India, Uday Mathur, Managing Director, Euro Book...
Vrinda Oberai :VO: Which are the regions/countries where Symfollies is present currently with respect to business activities?Johan Casselman :JC: Symfollies is now sold in all continents to many ...
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...
Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...
Penthouse Magazine is often an integral part of teenage boys and young adults, and it was originally published by Bob Guccione in ’69, in the USA. Guccione’s ‘brazen’ approach helped this maga...
Sweta Pal :Who are your major retail partners?Roshini Bakshi :We want our fans across India to experience our brand and we reach them via different formats including hypermarkets, departmental st...
Sid Maurer, an 87-year old New York-based painter, gained international recognition for his portraits of international and Indian celebrities including Elvis Presley and Shah Rukh Khan, respectively, ...
Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...
Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...
Promotional licensing is en vogue and brands in numerous categories including FMCG, personal care, food and grocery (F&G), are leveraging this strategy to quickly boost sales of their products. An...
LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...
Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...
Chhota Bheem is one of the most popular icons, and also has an aggressive merchandising strategy. Rajiv Chilaka, CEO and Samir Jain, Director, Green Gold Animation shared their strate...
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