LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Mattel Unveils Plans for Second Adventure Park in Kansas City
Mattel Adventure Park Kansas City will mirror the offerings of its Arizona counterpart, Mattel Adventure Park Glendale. Enthusiasts can anticipate adrenaline-pumping rides, such as the Hot Wheels Bone Shaker.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Mattel Unveils Plans for Second Adventure Park in Kansas City
The family-friendly themed amusement venue is slated for a 2026 debut, with groundbreaking set to commence later this year.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Suppandi, Shambhu, and Tantri the Mantri: Tinkle Comics' Collaboration Journey
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Crossover Craze: How Anime and Gaming Collide to Build Brand Love
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
Funko Enters Premium Collectibles Business
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
The Shifting Landscape of Entertainment Licensing and Merchandise
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
India is an Evolving Licensing Market: Vikram Sharma Warner Bros. Discovery India, Southeast Asia & Korea
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
Heinz Partners with Paramount, Launches The Godfather Sauce
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Partners with Warner Bros. Discovery
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
adidas Sets New Standards in Athletic Apparel with Z.N.E. Upgrade
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
Pavna Sports Venture Invests Rs 100+ cr to Pioneer South Asia’s Women’s Handball League
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Gatsby's Bar Unveils Distinctive Culinary Brilliance in the Lap of Cinematic Luxury
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.