Gamezy Rummy Partners with Pro Kabaddi League's Puneri Paltan as its Official 'Skill Partner'

Gamezy Rummy, one of the most active gaming categories on Gamezy from the house of Gameskraft, has announced its partnership with Pro Kabaddi League’s Pune team, Puneri Paltan, as its official ‘Skill Partner’.

The alliance aims to build on the many synergies between the two partners given the shared interests and sensibilities of their respective audiences. Both games have deeply entrenched Indian roots, which enables Gamezy Rummy and Puneri Paltan to appeal to and cater to localized preferences. Furthermore, it is notable that both games require the players to apply skill and strategy to varying degrees, and the partnership enables Gamezy Rummy and Puneri Paltan to build a bridge upon this foundation between their respective followers.  

In addition to also being one of the jersey sponsors for the team, both Gamezy Rummy and Puneri Paltan, are collaboratively driving further marketing initiatives across different platforms including online, digital, and offline media, and in-stadium branding. The association was recently celebrated with the launch of two brand films: ‘Chaal Mat Badlo, #AppBadlo’ and ‘Partner Mat Badlo, #AppBadlo’.

Gamezy Rummy is also integrating Puneri Paltan into its platform via a host of other activities. Free hourly tournaments are renamed with Kabaddi terms such as Super Raid, and Super Tackle, under a common tournament known as the ‘Paltan Series’. 

Lastly, the team has also announced  ‘The Great Rummy Challenge’ which will be integrated with Puneri Paltan. A Daily Login Challenge program is a 5-day login challenge, where users are rewarded every time they complete certain challenges on the Gamezy app. 

Harish Rawat, Senior VP, Marketing at Gamezy said, "Rummy and Kabaddi, both share great sentimental similarities for Indian audiences as two of the most beloved home-grown sports in the country. Kabaddi as a sport, is not only a showcase of the strategic use of strength but also a display of great skill and sharp acumen, much like Rummy. We are very excited to kickstart this partnership with Puneri Paltan as their official ‘Skill Partner’."